{"id":137044,"date":"2025-11-18T16:56:08","date_gmt":"2025-11-18T08:56:08","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=137044"},"modified":"2025-11-18T17:04:55","modified_gmt":"2025-11-18T09:04:55","slug":"joi-watsons-natural-toothpaste-launch-formulated-to-shine","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/joi-watsons-natural-toothpaste-launch-formulated-to-shine\/","title":{"rendered":"joi x Watsons Launch New Natural Toothpaste Range: \u201cFormulated to Shine\u201d Marks a New Era in Oral Care"},"content":{"rendered":"

There\u2019s a certain electricity in the air when a homegrown brand hits a meaningful milestone\u2014especially one built on heart, purpose, and a genuine commitment to cleaner living. That was exactly the atmosphere at joi\u2019s \u201cFormulated to Shine\u201d launch, held on 11 November 2025 at the sun-splashed, warmly styled SunSan Bake.<\/p>\n

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(l-r) Candy Koo, Sharro Yeap, Carrol Tan, Charlotte Chua, Gracelina Choo<\/figcaption><\/figure>\n

As the Malaysian natural personal care brand unveiled its brand-new Natural Toothpaste range alongside Watsons Malaysia, the room buzzed with the kind of excitement only a brand on the rise can create. Media friends, celebrities, KOLs, and industry insiders gathered for an afternoon that felt less like a press event and more like a celebration of progress\u2014of a brand expanding thoughtfully, joyfully, and confidently into new territory.<\/p>\n

From natural deodorants to skincare essentials, joi has continuously championed gentle yet effective formulations made for everyday Malaysians. This year, the brand turns the page to a new chapter: oral care<\/strong>.<\/p>\n

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Available in four refreshing flavours\u2014Mint, Coconut, Lychee, and Mango<\/strong> \u2014 the new Natural Toothpaste range brings joi\u2019s signature playful, feel-good identity into an unexpected category. And yet, it feels perfectly aligned. After all, a happy routine begins with a smile.<\/p>\n

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Joi\u2019s formula is fluoride-free<\/strong> and enriched with Hydroxyapatite<\/strong>, the same enamel-strengthening mineral famously used by NASA for astronauts. It acts as a gentle yet effective alternative that helps:<\/p>\n