{"id":136634,"date":"2025-10-23T15:41:08","date_gmt":"2025-10-23T07:41:08","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=136634"},"modified":"2025-10-23T19:24:11","modified_gmt":"2025-10-23T11:24:11","slug":"amorepacific-beautyland-20-years-malaysia","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/amorepacific-beautyland-20-years-malaysia\/","title":{"rendered":"Amorepacific Celebrates 20 Years in Malaysia with Beautyland at Sunway Pyramid"},"content":{"rendered":"

This October, a K-beauty wonderland unfolded at Sunway Pyramid as Amorepacific Malaysia<\/strong> marked a milestone 20 years in the country with its first-ever Amorepacific Beautyland<\/strong> \u2014 a week-long celebration of innovation, heritage, and the timeless joy of self-care.<\/p>\n

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From 20 to 26 October 2025, the LG2 Blue Concourse transformed into a multisensory playground where three of Amorepacific\u2019s most beloved icons \u2014 Sulwhasoo, Laneige, and Innisfree<\/strong> \u2014 took centre stage in immersive challenge zones designed to engage, surprise, and remind Malaysians why they first fell in love with K-beauty.<\/p>\n

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Amorepacific is no stranger to shaping global beauty trends. With over 80 years of legacy and a pioneering spirit behind game-changers like the world\u2019s first cushion foundation, it has consistently proven that skincare can be both scientific and soulful.<\/p>\n

Since arriving in Malaysia in 2005, the beauty giant has grown from a newcomer into a category-defining force \u2014 launching the country\u2019s first Sulwhasoo road shop, Laneige concept boutique, and Innisfree flagship right here in Sunway Pyramid. Returning to this iconic location was more than symbolic \u2014 it felt like coming home.<\/p>\n

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Today, Amorepacific Malaysia\u2019s portfolio spans six brands:<\/p>\n