{"id":136390,"date":"2025-10-07T01:15:30","date_gmt":"2025-10-06T17:15:30","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=136390"},"modified":"2025-10-07T01:19:08","modified_gmt":"2025-10-06T17:19:08","slug":"breast-care-is-self-care-estee-lauder-breast-cancer-campaign-2025-malaysia","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/breast-care-is-self-care-estee-lauder-breast-cancer-campaign-2025-malaysia\/","title":{"rendered":"Breast Care Is Self-Care: Est\u00e9e Lauder Malaysia\u2019s 2025 Breast Cancer Campaign Inspires Action"},"content":{"rendered":"<p>October is more than just pink ribbons \u2014 it\u2019s about action, advocacy, and community. This year, <strong>Est\u00e9e Lauder Malaysia<\/strong> brings fresh energy to its <strong>Breast Cancer Campaign 2025<\/strong> under the inspiring theme <strong>Breast Care is Self-Care<\/strong>. The campaign reframes breast health as a vital part of everyday wellness, urging women in Malaysia to go beyond awareness and embrace proactive action.<\/p>\n<p>More than three decades ago, Evelyn H. Lauder co-created the iconic Pink Ribbon and founded The Est\u00e9e Lauder Companies\u2019 Breast Cancer Campaign. What started as a spark in 1992 has since grown into a global movement, funding more than USD144 million in breast cancer initiatives and fueling groundbreaking research through the <strong>Breast Cancer Research Foundation (BCRF)<\/strong>. Today, Est\u00e9e Lauder continues to honor that legacy by rallying communities worldwide, including right here in Malaysia.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/SXmi0XQRxag?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation\"><\/iframe><\/span><\/p>\n<p>This year, Est\u00e9e Lauder Malaysia takes its campaign to the streets, malls, and courts with three engaging initiatives designed to inspire action and raise support.<\/p>\n<p><strong>1. Pink Ribbon Installations (1\u201331 October 2025)<\/strong><\/p>\n<p>Bold and beautiful pink ribbon installations will appear across iconic malls and lifestyle hubs including IOI City Mall, Sunway Pyramid, Mid Valley KL, and Johor\u2019s Mid Valley Southkey. These symbols of unity also serve as donation points\u2014reminding Malaysians that even small contributions can spark big change.<\/p>\n<p><strong>2. The First-Ever \u201cPinkleball\u201d Charity Drive (18 October 2025)<\/strong><\/p>\n<p>In a playful yet powerful twist, Est\u00e9e Lauder introduces Pinkleball\u2014a charity pickleball tournament held at Pickle Depot, Sentul. Beyond the fun of the game, the event channels proceeds directly to Cancer Research Malaysia (CRMY), the National Cancer Society of Malaysia (NCSM), and the Breast Cancer Welfare Association Malaysia (BCWA).<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-136393\" src=\"https:\/\/media.pamper.my\/2025\/10\/Pinkleball-Charity-Ball-Registration.jpeg\" alt=\"\" width=\"843\" height=\"1500\" srcset=\"https:\/\/media.pamper.my\/2025\/10\/Pinkleball-Charity-Ball-Registration.jpeg 843w, https:\/\/media.pamper.my\/2025\/10\/Pinkleball-Charity-Ball-Registration-169x300.jpeg 169w, https:\/\/media.pamper.my\/2025\/10\/Pinkleball-Charity-Ball-Registration-575x1024.jpeg 575w, https:\/\/media.pamper.my\/2025\/10\/Pinkleball-Charity-Ball-Registration-84x150.jpeg 84w, https:\/\/media.pamper.my\/2025\/10\/Pinkleball-Charity-Ball-Registration-768x1367.jpeg 768w, https:\/\/media.pamper.my\/2025\/10\/Pinkleball-Charity-Ball-Registration-696x1238.jpeg 696w, https:\/\/media.pamper.my\/2025\/10\/Pinkleball-Charity-Ball-Registration-236x420.jpeg 236w\" sizes=\"(max-width: 843px) 100vw, 843px\" \/><\/strong><\/p>\n<p><strong>3. \u201cBreast Care is Self-Care\u201d Campaign Video<\/strong><\/p>\n<p>A specially produced film will debut during the Pinkleball Charity Drive, capturing heartfelt stories and reframing breast health as part of daily wellness rituals.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/df_dnzw3T14?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation\"><\/iframe><\/span><\/p>\n<blockquote><p>\u201cBreast cancer remains the most commonly diagnosed cancer in women worldwide,\u201d said William P. Lauder, Executive Chairman, The Est\u00e9e Lauder Companies Inc. \u201cWe will continue supporting the brilliant researchers who are working towards a cure while also advocating for prevention and early detection.\u201d<\/p><\/blockquote>\n<p>From pink ribbons to pickleball, Est\u00e9e Lauder\u2019s 2025 campaign is more than a movement \u2014 it\u2019s a reminder that caring for yourself can also change the future for countless women.<\/p>\n<p>To learn more about the campaign, visit <a href=\"https:\/\/www.elcompanies.com\/en\/our-impact\/social\/the-breast-cancer-campaign\" target=\"_blank\" rel=\"noopener\">ELCompanies.com\/BreastCancerCampaign<\/a>.<\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/health\/breast-cancer-awareness-month-2023-early-detection-can-save-lives\/\" target=\"_blank\" rel=\"noopener\">Breast Cancer Awareness Month 2023: Early Detection Can Save Lives<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>October is more than just pink ribbons \u2014 it\u2019s about action, advocacy, and community. This year, Est\u00e9e Lauder Malaysia brings fresh energy to its Breast Cancer Campaign 2025 under the inspiring theme Breast Care is Self-Care. The campaign reframes breast health as a vital part of everyday wellness, urging women in Malaysia to go beyond [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":136392,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[423,19,49],"tags":[3922,766,14343,30052,30053,28011,5827,30056,30054,30055,30057],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Breast Care Is Self-Care: Est\u00e9e Lauder Malaysia\u2019s 2025 Breast Cancer Campaign Inspires Action | Pamper.My<\/title>\n<meta name=\"description\" content=\"Discover Est\u00e9e Lauder Malaysia\u2019s 2025 Breast Cancer Campaign with pink ribbon installations, Pinkleball charity drive, and self-care advocacy.\" \/>\n<meta name=\"robots\" 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