{"id":136019,"date":"2025-09-10T12:00:39","date_gmt":"2025-09-10T04:00:39","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=136019"},"modified":"2026-01-06T11:30:34","modified_gmt":"2026-01-06T03:30:34","slug":"fila-echappe-lx-launch-elyn-alpha","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/fila-echappe-lx-launch-elyn-alpha\/","title":{"rendered":"Gen1es\u2019 Elyn and ALPHA Celebrate FILA Echappe LX New Colourways in Futuristic Sunway Pyramid Showcase"},"content":{"rendered":"

FILA is turning heads once again with the launch of its Echappe LX collection in two striking new colourways \u2014 Mocha and Olive<\/strong>, joining the already popular Choco and Cream editions. The unveiling took place at the Blue Atrium, Sunway Pyramid, in a futuristic showcase designed to embody the campaign theme \u201cBold Moves, Into the Outland\u201d.<\/strong><\/p>\n

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Gen1es’ Elyn\u00a0(right)<\/figcaption><\/figure>\n
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Local boy group ALPHA took the stage with their hit “Mona Lisa (Bang Bang)”<\/figcaption><\/figure>\n

The event spotlighted the energy of Malaysia\u2019s new-generation stars, with Gen1es’ Elyn<\/strong>\u00a0and rising local boy group ALPHA<\/strong> taking centre stage. Their appearances brought an extra edge of excitement, blending fashion, music, and youth culture into one dynamic celebration.<\/p>\n

\"\"Elyn, member of the fairy-girl group Gen1es, said the new collection reflected her motto of bold, adventurous fashion:
\n\u201cThe new Echappe LX is so versatile \u2014 perfect for both casual and bold looks. The colourways really let your personality shine.\u201d<\/p>\n

\"\"Representing ALPHA, member Daniel Sher echoed the sentiment:
\n\u201cStyle is about movement and confidence. The Echappe LX captures that fearless energy, whether we\u2019re on stage or off it.\u201d<\/p><\/blockquote>\n

Visitors at the FILA Echappe LX pop-up embarked on an immersive journey across six interactive zones, from The Gate<\/strong> to The Cache<\/strong>, discovering bold sneaker fits, personalised keepsakes, and rewards along the way. Early shoppers also scored exclusive FILA goodies and vouchers, making the event a can\u2019t-miss for sneakerheads and style enthusiasts alike.<\/p>\n