{"id":135545,"date":"2025-08-13T15:08:03","date_gmt":"2025-08-13T07:08:03","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=135545"},"modified":"2026-01-06T11:33:16","modified_gmt":"2026-01-06T03:33:16","slug":"variante-20th-anniversary-collection-klfw-2025","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/variante-20th-anniversary-collection-klfw-2025\/","title":{"rendered":"#KLFW2025: Variante Celebrates 20 Years of Chic Modesty with Bold New Collection"},"content":{"rendered":"<p>This year, Malaysian fashion brand <strong>Variante<\/strong> marks a significant milestone\u2014<strong>20 years<\/strong> of redefining modest fashion for the modern woman. From its inception, the brand has consistently evolved, becoming a go-to label for women who demand elegance, comfort, and empowerment in their wardrobes.<\/p>\n<p>As the brand celebrates its 20th anniversary, it introduces a bold new collection that captures its commitment to both tradition and innovation. The <strong>Variante 20th Anniversary Collection<\/strong>, showcased at <strong>KLFW 2025<\/strong>, reaffirms the brand\u2019s promise to create chic, modest fashion that transcends fleeting trends and stands the test of time.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-135547\" src=\"https:\/\/media.pamper.my\/2025\/08\/KLFW-2025_VARIANTE_2.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/media.pamper.my\/2025\/08\/KLFW-2025_VARIANTE_2.jpg 1024w, https:\/\/media.pamper.my\/2025\/08\/KLFW-2025_VARIANTE_2-300x200.jpg 300w, https:\/\/media.pamper.my\/2025\/08\/KLFW-2025_VARIANTE_2-150x100.jpg 150w, https:\/\/media.pamper.my\/2025\/08\/KLFW-2025_VARIANTE_2-768x512.jpg 768w, https:\/\/media.pamper.my\/2025\/08\/KLFW-2025_VARIANTE_2-696x464.jpg 696w, https:\/\/media.pamper.my\/2025\/08\/KLFW-2025_VARIANTE_2-630x420.jpg 630w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/h3>\n<h3>A Tribute to Two Decades of Elegance<\/h3>\n<p>To celebrate this milestone, Variante unveils a special <strong>Runway Collection<\/strong> during KLFW 2025 that blends the old with the new. The collection features an exciting range of <strong>bold, expressive colours<\/strong> and <strong>modern reinterpretations<\/strong> of the brand\u2019s signature cuts and patterns. This season\u2019s &#8220;accent hues&#8221; aim to evoke joy and confidence, signaling the brand\u2019s growth while staying true to its roots. The pieces in this collection are more than just clothing; they are a <strong>celebration of feminine strength<\/strong> and <strong>individuality<\/strong>.<\/p>\n\r\n                <style type=\"text\/css\">\r\n                    \r\n                    #td_uid_1_69e6c9fb843a0  .td-doubleSlider-2 .td-item1 {\r\n                        background: url(https:\/\/media.pamper.my\/2025\/08\/KLFW-2025_VARIANTE_3-80x60.jpg) 0 0 no-repeat;\r\n                    }\r\n                    #td_uid_1_69e6c9fb843a0  .td-doubleSlider-2 .td-item2 {\r\n                        background: url(https:\/\/media.pamper.my\/2025\/08\/KLFW-2025_VARIANTE_5-80x60.jpg) 0 0 no-repeat;\r\n                    }\r\n                    #td_uid_1_69e6c9fb843a0  .td-doubleSlider-2 .td-item3 {\r\n                        background: url(https:\/\/media.pamper.my\/2025\/08\/KLFW-2025_VARIANTE_4-80x60.jpg) 0 0 no-repeat;\r\n                    }\r\n                    #td_uid_1_69e6c9fb843a0  .td-doubleSlider-2 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https:\/\/media.pamper.my\/2025\/08\/KLFW-2025_VARIANTE_4-200x300.jpg 200w, https:\/\/media.pamper.my\/2025\/08\/KLFW-2025_VARIANTE_4-100x150.jpg 100w, https:\/\/media.pamper.my\/2025\/08\/KLFW-2025_VARIANTE_4.jpg 683w\" sizes=\"(max-width: 280px) 100vw, 280px\" alt=\"\">\r\n                            <\/a>\r\n                            \r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item4\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/media.pamper.my\/2025\/08\/KLFW-2025_Variante_11.jpg\" title=\"KLFW 2025_Variante_11\"  data-caption=\"\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/media.pamper.my\/2025\/08\/KLFW-2025_Variante_11-280x420.jpg\" srcset=\"https:\/\/media.pamper.my\/2025\/08\/KLFW-2025_Variante_11-280x420.jpg 280w, https:\/\/media.pamper.my\/2025\/08\/KLFW-2025_Variante_11-200x300.jpg 200w, https:\/\/media.pamper.my\/2025\/08\/KLFW-2025_Variante_11-100x150.jpg 100w, https:\/\/media.pamper.my\/2025\/08\/KLFW-2025_Variante_11.jpg 682w\" sizes=\"(max-width: 280px) 100vw, 280px\" alt=\"\">\r\n                            <\/a>\r\n                            \r\n                        <\/figure>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-2\">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-button td-item1\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item2\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item3\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item4\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                    <\/div>\r\n\r\n                <\/div>\r\n                \n<blockquote><p>\u201cWe\u2019ve always believed that fashion should empower women,\u201d says <strong>Leslie Variyan<\/strong>, the founder and designer behind Variante. \u201cFor us, it\u2019s never been about chasing trends but about evolving with our customers\u2014creating pieces that make them feel good, confident, and powerful.\u201d<\/p>\n<figure id=\"attachment_135546\" aria-describedby=\"caption-attachment-135546\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-135546\" src=\"https:\/\/media.pamper.my\/2025\/08\/KLFW-2025_VARIANTE_1.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/media.pamper.my\/2025\/08\/KLFW-2025_VARIANTE_1.jpg 1024w, https:\/\/media.pamper.my\/2025\/08\/KLFW-2025_VARIANTE_1-300x200.jpg 300w, https:\/\/media.pamper.my\/2025\/08\/KLFW-2025_VARIANTE_1-150x100.jpg 150w, https:\/\/media.pamper.my\/2025\/08\/KLFW-2025_VARIANTE_1-768x512.jpg 768w, https:\/\/media.pamper.my\/2025\/08\/KLFW-2025_VARIANTE_1-696x464.jpg 696w, https:\/\/media.pamper.my\/2025\/08\/KLFW-2025_VARIANTE_1-630x420.jpg 630w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-135546\" class=\"wp-caption-text\">(right) Leslie Variyan, the founder and designer behind Variante.<\/figcaption><\/figure><\/blockquote>\n<p>Variante\u2019s success is not only built on its <strong>fashion-forward designs<\/strong> but also its commitment to <strong>sustainability<\/strong>. As part of its ethos, the brand has been dedicated to creating timeless pieces made to last. With <strong>sustainable production practices<\/strong>, including repurposing past collections, Variante aims to offer pieces that don\u2019t just add to a wardrobe but become enduring staples.<\/p>\n<p>In addition to its <strong>stunning designs<\/strong>, Variante has fostered a <strong>community of empowered women<\/strong> through <strong>personal styling services<\/strong>, <strong>meaningful campaigns<\/strong>, and <strong>honest customer conversations<\/strong>, reinforcing its place as more than just a clothing brand but a trusted <strong>fashion companion<\/strong>.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DM_o5enyZnF\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DM_o5enyZnF\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DM_o5enyZnF\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Pamper.My (@pamper.my)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<h3>Discover the 20th Anniversary Collection<\/h3>\n<p>The <strong>Variante 20th Anniversary Collection<\/strong> is available now at <strong>Pavilion KL<\/strong>, <strong>Alamanda Shopping Centre<\/strong>, <strong>SACC Mall<\/strong>, and <strong>Melawati Mall<\/strong>. For those outside Kuala Lumpur, the collection is also available online at <a href=\"http:\/\/www.variante.com.my\/\" target=\"_blank\" rel=\"noopener\">www.variante.com.my<\/a>.<\/p>\n<p><strong>Store Locations:<\/strong><\/p>\n<ul>\n<li><strong>Pavilion KL:<\/strong> Lot 4.25.11, Level 4, Pavilion Kuala Lumpur<\/li>\n<li><strong>Alamanda Shopping Centre:<\/strong> Lot G23 &amp; G24, Ground Floor, Putrajaya<\/li>\n<li><strong>SACC Mall:<\/strong> Lot 1F-09, 1st Floor, Shah Alam, Selangor<\/li>\n<li><strong>Melawati Mall:<\/strong> Lot GF-07, Ground Floor, Kuala Lumpur<\/li>\n<\/ul>\n<p><b>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/sofia-iman-klfw-2025-suria-klcc-opening-show\/\" target=\"_blank\" rel=\"noopener\">#KLFW2025: Sofia Iman and Suria KLCC Open KLFW 2025 with a Striking Ode to Malaysian Heritage<\/a><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This year, Malaysian fashion brand Variante marks a significant milestone\u201420 years of redefining modest fashion for the modern woman. From its inception, the brand has consistently evolved, becoming a go-to label for women who demand elegance, comfort, and empowerment in their wardrobes. As the brand celebrates its 20th anniversary, it introduces a bold new collection [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":135548,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[38,2701,30397],"tags":[29729,29731,548,3354,29462,1552,28950,5605,29727,29728,29730],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Variante Celebrates 20 Years of Chic Modesty with Bold New Collection at KLFW 2025 | Pamper.My<\/title>\n<meta name=\"description\" content=\"Variante celebrates 20 years of modern modesty at KLFW 2025 with a bold anniversary collection of timeless and empowering designs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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