{"id":135349,"date":"2025-08-04T20:22:42","date_gmt":"2025-08-04T12:22:42","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=135349"},"modified":"2026-01-06T11:34:50","modified_gmt":"2026-01-06T03:34:50","slug":"fila-love-all-malaysia-launch-kiiras","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/fila-love-all-malaysia-launch-kiiras\/","title":{"rendered":"FILA LOVE:ALL Unites Southeast Asia\u2019s Creatives at Malaysia Launch with KIIRAS"},"content":{"rendered":"<p>FILA Malaysia lit up Sunway Pyramid with the launch of its bold new collection, <strong>FILA LOVE:ALL<\/strong>, a celebration of pure joy, inclusivity, and fearless self-expression. Drawing in a sea of fans, the event reached its crescendo with the special appearance of <a href=\"https:\/\/www.instagram.com\/kiiras__official\/\" target=\"_blank\" rel=\"noopener\"><strong>KIIRAS<\/strong><\/a>, the new K-pop girl group fronted by Malaysia\u2019s own <strong>Lingling<\/strong>.<\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@pamper.my\/video\/7533897875823086855\" data-video-id=\"7533897875823086855\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\">\n<section> <a target=\"_blank\" title=\"@pamper.my\" href=\"https:\/\/www.tiktok.com\/@pamper.my?refer=embed\">@pamper.my<\/a> <\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - Pamper.My - Pamper.My\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-PamperMy-7533898036678822672?refer=embed\">\u266c original sound &#8211; Pamper.My &#8211; Pamper.My<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<figure id=\"attachment_135351\" aria-describedby=\"caption-attachment-135351\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-135351 size-full\" src=\"https:\/\/media.pamper.my\/2025\/08\/FILA-LOVEALL-Malaysia-Launch-with-KIIRAS_4.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/media.pamper.my\/2025\/08\/FILA-LOVEALL-Malaysia-Launch-with-KIIRAS_4.jpg 1024w, https:\/\/media.pamper.my\/2025\/08\/FILA-LOVEALL-Malaysia-Launch-with-KIIRAS_4-300x200.jpg 300w, https:\/\/media.pamper.my\/2025\/08\/FILA-LOVEALL-Malaysia-Launch-with-KIIRAS_4-150x100.jpg 150w, https:\/\/media.pamper.my\/2025\/08\/FILA-LOVEALL-Malaysia-Launch-with-KIIRAS_4-768x512.jpg 768w, https:\/\/media.pamper.my\/2025\/08\/FILA-LOVEALL-Malaysia-Launch-with-KIIRAS_4-696x464.jpg 696w, https:\/\/media.pamper.my\/2025\/08\/FILA-LOVEALL-Malaysia-Launch-with-KIIRAS_4-630x420.jpg 630w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-135351\" class=\"wp-caption-text\">KIIRAS, the newly debuted Kpop girl group fronted by our very own Lingling (3rd from right)<\/figcaption><\/figure>\n<p>Inspired by tennis where every match begins with \u201clove\u201d, FILA LOVE:ALL redefines sport beyond competition. It\u2019s a canvas for creativity, culture, and play \u2014 captured beautifully through collaborations with Southeast Asia\u2019s rising artists: <strong>MonKiddo (Malaysia)<\/strong>,<strong> Bao Viet (Vietnam)<\/strong>, and <strong>MIWD (Thailand)<\/strong>. Their whimsical characters \u2014 <strong>SoSo<\/strong>,<strong> Linh<\/strong>, and <strong>MM<\/strong> \u2014 brought life to the collection\u2019s core message: \u201c<strong>0 Rules, Just Play<\/strong>\u201d.<\/p>\n<p><figure id=\"attachment_135352\" aria-describedby=\"caption-attachment-135352\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-135352 size-full\" src=\"https:\/\/media.pamper.my\/2025\/08\/FILA-LOVEALL-Malaysia-Launch-with-KIIRAS_1.jpg\" alt=\"\" width=\"1024\" height=\"778\" srcset=\"https:\/\/media.pamper.my\/2025\/08\/FILA-LOVEALL-Malaysia-Launch-with-KIIRAS_1.jpg 1024w, https:\/\/media.pamper.my\/2025\/08\/FILA-LOVEALL-Malaysia-Launch-with-KIIRAS_1-300x228.jpg 300w, https:\/\/media.pamper.my\/2025\/08\/FILA-LOVEALL-Malaysia-Launch-with-KIIRAS_1-150x114.jpg 150w, https:\/\/media.pamper.my\/2025\/08\/FILA-LOVEALL-Malaysia-Launch-with-KIIRAS_1-768x584.jpg 768w, https:\/\/media.pamper.my\/2025\/08\/FILA-LOVEALL-Malaysia-Launch-with-KIIRAS_1-80x60.jpg 80w, https:\/\/media.pamper.my\/2025\/08\/FILA-LOVEALL-Malaysia-Launch-with-KIIRAS_1-696x529.jpg 696w, https:\/\/media.pamper.my\/2025\/08\/FILA-LOVEALL-Malaysia-Launch-with-KIIRAS_1-553x420.jpg 553w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-135352\" class=\"wp-caption-text\">[L-R] MM by Madeitwhendrunk (MIWD) from Thailand and SoSo by MonKiddo from Malaysia<\/figcaption><\/figure>Adding their own spin, KIIRAS members shared personal styling tips from the collection, embodying its playful energy both on and off the stage. \u201cLOVE:ALL feels personal to us. It\u2019s about having fun, being yourself, and celebrating what makes each of us unique,\u201d said Lingling.<\/p>\n<figure id=\"attachment_135353\" aria-describedby=\"caption-attachment-135353\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-135353\" src=\"https:\/\/media.pamper.my\/2025\/08\/FILA-LOVEALL-Malaysia-Launch-with-KIIRAS_3.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/media.pamper.my\/2025\/08\/FILA-LOVEALL-Malaysia-Launch-with-KIIRAS_3.jpg 1024w, https:\/\/media.pamper.my\/2025\/08\/FILA-LOVEALL-Malaysia-Launch-with-KIIRAS_3-300x200.jpg 300w, https:\/\/media.pamper.my\/2025\/08\/FILA-LOVEALL-Malaysia-Launch-with-KIIRAS_3-150x100.jpg 150w, https:\/\/media.pamper.my\/2025\/08\/FILA-LOVEALL-Malaysia-Launch-with-KIIRAS_3-768x512.jpg 768w, https:\/\/media.pamper.my\/2025\/08\/FILA-LOVEALL-Malaysia-Launch-with-KIIRAS_3-696x464.jpg 696w, https:\/\/media.pamper.my\/2025\/08\/FILA-LOVEALL-Malaysia-Launch-with-KIIRAS_3-630x420.jpg 630w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-135353\" class=\"wp-caption-text\">KIIRAS express their unique style through the FILA Love:All collection<\/figcaption><\/figure>\n<p>Guests immersed themselves in the LOVE:ALL universe through interactive art stations, customised keychains, photo booths, and exclusive artist meet-and-greets. Every touchpoint was designed to spark joy and self-expression \u2014 the very essence of the collection.<\/p>\n<figure id=\"attachment_135354\" aria-describedby=\"caption-attachment-135354\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-135354\" src=\"https:\/\/media.pamper.my\/2025\/08\/FILA-LOVEALL-Malaysia-Launch-with-KIIRAS_5.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/media.pamper.my\/2025\/08\/FILA-LOVEALL-Malaysia-Launch-with-KIIRAS_5.jpg 1024w, https:\/\/media.pamper.my\/2025\/08\/FILA-LOVEALL-Malaysia-Launch-with-KIIRAS_5-300x200.jpg 300w, https:\/\/media.pamper.my\/2025\/08\/FILA-LOVEALL-Malaysia-Launch-with-KIIRAS_5-150x100.jpg 150w, https:\/\/media.pamper.my\/2025\/08\/FILA-LOVEALL-Malaysia-Launch-with-KIIRAS_5-768x512.jpg 768w, https:\/\/media.pamper.my\/2025\/08\/FILA-LOVEALL-Malaysia-Launch-with-KIIRAS_5-696x464.jpg 696w, https:\/\/media.pamper.my\/2025\/08\/FILA-LOVEALL-Malaysia-Launch-with-KIIRAS_5-630x420.jpg 630w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-135354\" class=\"wp-caption-text\">The vibrant new FILA LOVE:ALL collection celebrates the joy of playing \u2014 purely for the love of the game.<\/figcaption><\/figure>\n<p>The FILA LOVE:ALL collection is now available at all official FILA stores nationwide and <a href=\"https:\/\/fila.com.my\/\" target=\"_blank\" rel=\"noopener\">online<\/a>. Follow <a href=\"https:\/\/www.instagram.com\/fila.malaysia\/\" target=\"_blank\" rel=\"noopener\">@fila.malaysia<\/a> for more.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DM2FRslJpW9\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/DM2FRslJpW9\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DM2FRslJpW9\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Pamper.My (@pamper.my)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/fila-echappe-vc-v2-launch\/\" target=\"_blank\" rel=\"noopener\">Why the New FILA Echappe VC V2 Is the Shoe Every Modern Woman Needs<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>FILA Malaysia lit up Sunway Pyramid with the launch of its bold new collection, FILA LOVE:ALL, a celebration of pure joy, inclusivity, and fearless self-expression. Drawing in a sea of fans, the event reached its crescendo with the special appearance of KIIRAS, the new K-pop girl group fronted by Malaysia\u2019s own Lingling. Inspired by tennis [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":135350,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[41,38,2701,342,30397],"tags":[29607,29611,29608,28737,29610,29612,29609,29613,25926],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>FILA LOVE:ALL Unites Southeast Asia\u2019s Creatives at Malaysia Launch with KIIRAS | Pamper.My<\/title>\n<meta name=\"description\" content=\"FILA Malaysia launches LOVE:ALL collection at Sunway Pyramid with KIIRAS, celebrating play, creativity, and fearless self-expression.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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