{"id":134999,"date":"2025-07-07T16:59:36","date_gmt":"2025-07-07T08:59:36","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=134999"},"modified":"2026-01-06T11:37:41","modified_gmt":"2026-01-06T03:37:41","slug":"oakley-futuristic-sunglasses-2025-campaign","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/oakley-futuristic-sunglasses-2025-campaign\/","title":{"rendered":"OAKLEY Unveils \u201cArtifacts From The Future\u201d \u2014 Futuristic Eyewear for Today\u2019s Culture Shifters"},"content":{"rendered":"

What happens when a brand that\u2019s shaped generations of style and sport dares to leap fifty years into the future? You get Oakley’s \u201cArtifacts from the Future\u201d<\/strong>\u2014a high-impact campaign and collection redefining what eyewear means in 2025 and beyond.<\/p>\n

To mark 50 years of boundary-pushing innovation<\/strong>, Oakley is looking ahead with a lineup that feels straight out of a sci-fi dream, yet grounded in the DNA that made it iconic\u2014from the Eye Jacket to Sub Zero. The campaign stars powerhouse athletes and cultural drivers Jaylen Brown<\/strong>, Trinity Rodman<\/strong>, and Kylian Mbapp\u00e9<\/strong>, who each embody Oakley\u2019s ethos of self-expression, disruption, and evolution.<\/p>\n

Future-Facing Eyewear That Honors the Past<\/h3>\n

\"\"<\/p>\n

Oakley\u2019s bold new pieces\u2014including Plantaris<\/strong>, Lateralis<\/strong>, and Masseter<\/strong>\u2014are engineered with creature-inspired shapes and technical precision. Think: high-wrap silhouettes<\/strong>, flexible silicone stems<\/strong>, and a design language that feels kinetic, expressive, and intensely wearable.<\/p>\n

Plantaris<\/strong>:
\nA futuristic sculptural piece that mimics the raw power of a leaping frog, blending form with anatomical function.
\n\"\"<\/strong><\/p>\n

Lateralis<\/strong>:
\nA tribute to Oakley\u2019s heritage, reimagined for the future with clean edges and performance-first features.\"\"<\/strong><\/p>\n

Masseter<\/strong>:
\nMinimalist but fearless, drawing from the archives of \u201890s and Y2K-era Oakley\u2014built for today\u2019s street-smart adventurers.\"\"<\/strong><\/p>\n

For those who want to flex their individuality even more, Lateralis and Masseter will soon be customizable via the Oakley 2025 Custom Program at oakley.com<\/a>.<\/p>\n

Apparel That Moves With Purpose<\/h3>\n

Eyewear isn\u2019t the only thing future-proofed. The SS25 Reserve Collection<\/strong> worn by Jaylen Brown drops as part of the campaign\u2019s lifestyle arm. Featuring multi-pocket utility, urban graphics, and tech-forward fabrics<\/strong>, the collection blurs the line between sport and streetwear. It\u2019s for the explorers, the off-gridders, and anyone rewriting the script.<\/p>\n

\"\"<\/p>\n

\u201cArtifacts From The Future is about more than product,\u201d says Brian Takumi, Oakley VP of Brand Soul & Creative. \u201cIt\u2019s about pushing boundaries in design and culture while staying true to our roots. That spirit of innovation lives in every lens and seam.\u201d<\/p><\/blockquote>\n

With Signature Series collabs on the horizon from football icon Alexia Putellas and Kylian Mbapp\u00e9, Oakley\u2019s future is blazing bright. It\u2019s wearable identity, forged for a generation that blends sport, tech, and culture without borders.<\/p>\n

Ready to see the future\u2014today? Step into the next 50 years with Oakley. <\/strong>The “Artifacts from the Future” campaign is live now and available globally at Oakley.com<\/a>, select Oakley stores, and retail partners worldwide.<\/p>\n

Read also:\u00a0Sun’s Out, Shades On: Safilo Group Unveils Spring\/Summer 2024 Sunglasses Trends<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

What happens when a brand that\u2019s shaped generations of style and sport dares to leap fifty years into the future? You get Oakley’s \u201cArtifacts from the Future\u201d\u2014a high-impact campaign and collection redefining what eyewear means in 2025 and beyond. To mark 50 years of boundary-pushing innovation, Oakley is looking ahead with a lineup that feels […]<\/p>\n","protected":false},"author":10,"featured_media":135011,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[38,2701,30397],"tags":[29434,29439,29436,29435,18165,29438,28362,10813,28425,29437],"yoast_head":"\nOakley Drops Futuristic Eyewear Inspired by 2075\u2014Worn by Kylian Mbapp\u00e9, Jaylen Brown & Trinity Rodman | Pamper.My<\/title>\n<meta name=\"description\" content=\"Oakley unveils \u201cArtifacts from the Future,\u201d a next-gen eyewear campaign blending sport, design, and innovation, starring Kylian Mbapp\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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