{"id":134927,"date":"2025-07-02T17:40:37","date_gmt":"2025-07-02T09:40:37","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=134927"},"modified":"2025-07-02T17:44:35","modified_gmt":"2025-07-02T09:44:35","slug":"loreal-world-refill-day-refillable-beauty-campaign-2025","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/body\/loreal-world-refill-day-refillable-beauty-campaign-2025\/","title":{"rendered":"Refill, Reuse, Repeat: L\u2019Or\u00e9al Mobilised Global Beauty Icons for the Refill Movement on World Refill Day 2025"},"content":{"rendered":"

What if your beauty ritual helped the planet while still delivering luxury? L’Or\u00e9al invited consumers to find out. In celebration of World Refill Day<\/strong> on 16 June 2025, the global beauty leader launched #JoinTheRefillMovement<\/strong>, a worldwide campaign that reimagined beauty routines through the lens of sustainability.<\/p>\n

For the first time, L\u2019Or\u00e9al Groupe<\/strong> brought together over a dozen of its most prestigious brands\u2014Lanc\u00f4me, YSL Beauty, Armani Beauty, Mugler, Maison Margiela Fragrances, Prada Beauty, Valentino Beauty, Kiehl\u2019s, L\u2019Or\u00e9al Paris, La Roche-Posay<\/strong>, and others\u2014to champion refillable beauty across skincare, fragrance, haircare, and makeup.<\/p>\n

The campaign aimed to shift consumer habits by raising awareness of refillable products as a simple, impactful way to reduce waste. Backed by powerful messaging and real product comparisons, L\u2019Or\u00e9al demonstrated how refills saved resources while offering value.<\/p>\n

A prime example?<\/strong> Since the introduction of its refillable system in 2020, Armani beauty<\/strong> has made impressive strides in reducing its environmental footprint. Opting for a 150ml refill of Acqua Di Gi\u00f2 Homme Eau de Toilette<\/strong> instead of purchasing three 50ml bottles results in 57% less glass<\/strong>, 49% less cardboard<\/strong>, 21% less plastic<\/strong>, and eliminates 100% of metal<\/strong>. Likewise, refilling the 100ml S\u00ec Eau de Parfum Intense<\/strong> saves 73% glass<\/strong>, 66% plastic<\/strong>, 50% cardboard<\/strong>, and again, no metal<\/strong> use.<\/p>\n

\"150ml <\/a> <\/div> <\/div>
\"REFILL_SI_4x5\" <\/a> <\/div> <\/div> <\/div> <\/div>\n

Over at Lanc\u00f4me<\/strong>, switching to a 100ml La Vie Est Belle Elixir refill<\/strong> instead of two 50ml bottles means saving 73% glass<\/strong>, 66% plastic<\/strong>, and 61% cardboard<\/strong>\u2014a simple but impactful choice towards conscious consumption.<\/p>\n

YSL Beauty<\/strong> continues to lead with refillable and recyclable formats across its bestsellers like MYSLF<\/strong> and LIBRE<\/strong>, offering reductions of up to 43% glass<\/strong>, 75% metal<\/strong>, 21% plastic<\/strong>, and 16% paper<\/strong> per refill. These fragrances are crafted in facilities powered by 100% renewable energy<\/strong>, with FSC™ MIX certified packaging<\/strong> sourced from responsibly managed forests.<\/p>\n

\"\"<\/p>\n

L\u2019Or\u00e9al\u2019s commitment went far beyond marketing. Over the past five years, the Group scaled up its refillable offerings 17-fold, retrofitting production sites and retail systems to support sustainable packaging across multiple categories. This transformation included popular fragrances for both men and women, now available in refillable formats.<\/p>\n

\u201cThis campaign brought together some of our most iconic brands to invite consumers everywhere to #JoinTheRefillMovement,\u201d said Blanca Juti, Chief Corporate Affairs & Engagement Officer at L\u2019Or\u00e9al. \u201cWe wanted people to see how easy\u2014and rewarding\u2014it could be to make the switch.\u201d<\/p><\/blockquote>\n

\u201cAs a global leader in beauty, we had a responsibility to drive circularity at scale,\u201d added Ezgi Barcenas, Chief Corporate Responsibility Officer. \u201cThis initiative reflected our intention to make refills not only accessible but aspirational.\u201d<\/p>\n

World Refill Day 2025: A New Standard for Beauty<\/strong><\/h3>\n

The campaign made waves across digital platforms, retail spaces, and social media with educational activations and striking visuals. With help from retail partners, the campaign amplified refill awareness and showcased the growing availability of sustainable beauty choices\u2014from fragrance refills to skincare top-ups.<\/p>\n

By empowering consumers with knowledge and options, L\u2019Or\u00e9al set a new benchmark for conscious beauty shopping\u2014and helped define what it means to care for both self and planet.<\/p>\n

Did you join the movement?<\/strong> Discover more about refillable beauty and L\u2019Or\u00e9al\u2019s sustainability mission at www.loreal.com<\/a>.<\/p>\n

Read also:\u00a0Your 2025 Fragrance Wardrobe Just Got a Major Upgrade\u2014Which Scent Will You Fall For?<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

What if your beauty ritual helped the planet while still delivering luxury? L’Or\u00e9al invited consumers to find out. In celebration of World Refill Day on 16 June 2025, the global beauty leader launched #JoinTheRefillMovement, a worldwide campaign that reimagined beauty routines through the lens of sustainability. For the first time, L\u2019Or\u00e9al Groupe brought together over […]<\/p>\n","protected":false},"author":10,"featured_media":134929,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[17,27,2699],"tags":[16759,29394,24516,3688,29392,29395,16910,29393,6725],"yoast_head":"\nL\u2019Or\u00e9al Celebrated Refillable Beauty on World Refill Day 2025 | Pamper.My<\/title>\n<meta name=\"description\" content=\"L\u2019Or\u00e9al celebrated World Refill Day 2025 with a global campaign promoting refillable beauty products to reduce waste and empower consumers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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Tomas Hruska, Managing Director\u2026","rel":"","context":"In "Beauty"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2023\/06\/Photo-1.1-Presentation-by-LOre%CC%81al-Malaysia-Managing-Director-Mr-Tomas-Hruska-at-the-LOreal-Groupe-Corporate-Showcase-Event.-.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":99287,"url":"https:\/\/www.pamper.my\/news\/beauty\/loreal-luxe-1st-virtual-beauty-festival-happening-tomorrow\/","url_meta":{"origin":134927,"position":2},"title":"L’Or\u00e9al Luxe 1st Virtual Beauty Festival Happening Tomorrow!","date":"Jul 24, 2020","format":false,"excerpt":"L\u2019Oreal LUXE Division will hold its first Virtual Beauty Festival\u00a0on Facebook tomorrow, July 25 from 10:30 am to 12:00 am.\u00a0Featuring 8 luxury beauty brands, this digital event will present over 8 different types of beauty programs by international beauty experts and local celebs! The Virtual Beauty Festival\u2019s upcoming interactive shopping\u2026","rel":"","context":"In "Beauty"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2020\/07\/Loreal-5_Poster-01.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":138741,"url":"https:\/\/www.pamper.my\/news\/beauty\/ysl-beauty-eid-campaign-2026-meerqeen\/","url_meta":{"origin":134927,"position":3},"title":"YSL Beauty\u2019s Golden Celebration: Meerqeen Fronts the House\u2019s First Global Eid Campaign","date":"Feb 23, 2026","format":"video","excerpt":"There is a particular glow to the evenings leading up to Eid \u2014 warm, anticipatory and quietly celebratory. This season, YSL Beauty captures that sentiment in The Golden Celebration, the House\u2019s first-ever global Eid Mubarak campaign, fronted by Malaysian ambassador Meerqeen. Set against a landscape inspired by gilded desert horizons\u2026","rel":"","context":"In "#PamperMyRaya2026"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2026\/02\/maxresdefault.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":135404,"url":"https:\/\/www.pamper.my\/news\/lifestyle\/love-society\/fondation-loreal-beauty-for-a-better-life-salon-malaysia-launch\/","url_meta":{"origin":134927,"position":4},"title":"Malaysia Welcomes Asia\u2019s First Fondation L\u2019Or\u00e9al Beauty for a Better Life Salon","date":"Aug 5, 2025","format":false,"excerpt":"Malaysia is now home to Asia\u2019s first Fondation L\u2019Or\u00e9al Beauty for a Better Life Salon, a pioneering social beauty initiative designed to combat exclusion and uplift underserved communities through the transformative power of beauty. Developed by Fondation L\u2019Or\u00e9al and powered locally by L\u2019Or\u00e9al Malaysia in collaboration with Yayasan Food Bank,\u2026","rel":"","context":"In "Beauty"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2025\/08\/LOreal-Malaysia-BFBL-Salon-Launch_Image-4.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":135101,"url":"https:\/\/www.pamper.my\/news\/beauty\/makeup\/ysl-loveshine-love-game-pop-up-pavilion-kl\/","url_meta":{"origin":134927,"position":5},"title":"YSL Loveshine Love Game Pop-Up Dazzles Pavilion KL with Star-Studded Shine and High-Gloss Glamour","date":"Jul 16, 2025","format":false,"excerpt":"YSL Beauty turned up the shine in Malaysia\u2019s capital with the highly anticipated YSL Loveshine Love Game Pop-Up, now lighting up the main entrance of Pavilion Kuala Lumpur until 20 July 2025. A perfect fusion of high-fashion beauty and immersive experience, the pop-up launch delivered everything the brand promises -\u2026","rel":"","context":"In "Beauty"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2025\/07\/YSL-Loveshine-Love-Game-Pop-Up_2.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/134927"}],"collection":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/comments?post=134927"}],"version-history":[{"count":3,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/134927\/revisions"}],"predecessor-version":[{"id":134934,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/134927\/revisions\/134934"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media\/134929"}],"wp:attachment":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media?parent=134927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/categories?post=134927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/tags?post=134927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}