{"id":134759,"date":"2025-06-26T19:03:22","date_gmt":"2025-06-26T11:03:22","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=134759"},"modified":"2025-06-30T12:28:23","modified_gmt":"2025-06-30T04:28:23","slug":"oddly-malaysia-beauty-brand-relaunch","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/oddly-malaysia-beauty-brand-relaunch\/","title":{"rendered":"From Sang Bulu to ODDLY: Malaysian Beauty Brand Relaunches with Inclusive Skincare Line"},"content":{"rendered":"

If your skincare routine could use a refresh, one homegrown beauty brand might be the new staple you didn\u2019t know you needed. Meet ODDLY<\/strong>\u2014formerly known as Sang Bulu<\/em>\u2014a Malaysian-born beauty brand with a heartfelt mission to simplify self-care and celebrate skin in all its sensitive, imperfect, real-life glory.<\/p>\n

\"\"<\/p>\n

Launched officially on 26 June 2025, ODDLY makes its return not just with a new name, but with a new direction. The rebrand reflects its evolution from a post-pandemic idea into a fully fledged movement\u2014one that champions comfort over perfection, and connection over convention. From its viral painless hair removal spray to everyday body care essentials, ODDLY proves that beauty doesn\u2019t need to hurt, sting, or feel complicated.<\/p>\n

Helmed by founder Naza Yusof<\/strong>, the brand\u2019s ethos is deeply inspired by women\u2019s real stories\u2014beginning with a single Facebook group conversation that sparked the idea for a pregnancy-safe grooming product. Fast-forward to today, ODDLY is more than just skincare; it\u2019s a community of women who believe self-care should be honest, inclusive, and easy to love.<\/p>\n

\"ODDLY <\/a> <\/div> <\/div>
\"ODDLY <\/a> <\/div> <\/div> <\/div> <\/div>\n

The revamped product line includes:<\/p>\n

Sang Bulu Hair Removal Spray<\/strong> \u2013 the OG painless, fuss-free solution that won hearts.<\/h6>\n

\"\"<\/strong><\/p>\n

Purity Shower Oil<\/strong> \u2013 a gentle, skin-softening cleanser for sensitive skin.<\/h6>\n

\"\"<\/strong><\/p>\n

Ultimate Brightening Roll-On Remedy<\/strong> \u2013 a brightening and repairing deodorant made with ethically sourced ingredients.<\/h6>\n

\"\"<\/p>\n

All products are proudly KKM-certified, locally made, and cruelty-free, giving Malaysian consumers more reasons to shop local with pride. ODDLY\u2019s minimalist yet effective approach has already earned them a Top 10 Winner spot at the Selangor E-Commerce Xccelerator (ECX) 2024 and the SIDEC Women Trailblazer Award.<\/p>\n

\u201cODDLY\u2019s story has always been shaped by the women who use it,\u201d shares Naza. \u201cIt\u2019s never been about fitting into a mold of beauty\u2014but creating something that supports and celebrates real life, in all its stages.\u201d<\/p><\/blockquote>\n

Visit www.oddly.my<\/a> and follow @oddly.my<\/a> on social platforms. First-time buyers can enjoy 10% off on their first order\u2014perfect for discovering why ODDLY\u2019s self-care story is just getting started.<\/p>\n

Read also:\u00a0Homegrown Circular Beauty Brand R+B Launches Sustainable Skincare Range Made Using Repurposed Coffee Grounds<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

If your skincare routine could use a refresh, one homegrown beauty brand might be the new staple you didn\u2019t know you needed. Meet ODDLY\u2014formerly known as Sang Bulu\u2014a Malaysian-born beauty brand with a heartfelt mission to simplify self-care and celebrate skin in all its sensitive, imperfect, real-life glory. Launched officially on 26 June 2025, ODDLY […]<\/p>\n","protected":false},"author":10,"featured_media":134760,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[17,27,28],"tags":[29332,29331,29330,29329,29336,29333,29334,29335],"yoast_head":"\nFrom Sang Bulu to ODDLY: Malaysian Beauty Brand Relaunches with Inclusive Skincare Line | Pamper.My<\/title>\n<meta name=\"description\" content=\"Discover ODDLY, Malaysia beauty brand redefining comfort-first skincare with sensitive skin solutions and inclusive everyday self-care essentials.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/beauty\/oddly-malaysia-beauty-brand-relaunch\/\" \/>\n<meta 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Slated to launch online at Sephora Malaysia on April 4th, 2024, and hitting stores by April 18th,\u2026","rel":"","context":"In "Beauty"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2024\/04\/Kosas-Wet-Stick-Modelshot-Hot-Beach.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":114148,"url":"https:\/\/www.pamper.my\/news\/beauty\/skin-care\/cult-favourite-skincare-brand-the-ordinary-has-landed-in-sephora-malaysia\/","url_meta":{"origin":134759,"position":4},"title":"Cult-favourite Skincare Brand The Ordinary Has Landed in Sephora Malaysia","date":"Jul 13, 2022","format":false,"excerpt":"Cult-favourite skincare brand, The Ordinary, has landed online and in-store at Sephora Malaysia in early June! The brand is brought by DECIEM, a Canadian-based beauty company well-known with their \u201cfunctional beauty\u201d brands and products. Customers will have access to Sephora beauty associates who\u2019ll be on hand to offer product guidance\u2026","rel":"","context":"In "Beauty"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2022\/07\/The-Ordinary-Group-Lifestyle-18-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":107506,"url":"https:\/\/www.pamper.my\/news\/beauty\/skin-care\/korean-skincare-brand-la-piel-labs-launches-in-malaysia\/","url_meta":{"origin":134759,"position":5},"title":"Korean Skincare Brand La’ Piel Labs Launches in Malaysia","date":"Aug 23, 2021","format":false,"excerpt":"Korean skincare brand La' Piel Labs made its\u2019 entry into the Malaysian beauty market, with the launch of the AQUA DE LUCIR series. La' Piel Labs, meaning \u2018skin laboratory\u2019, features cruelty-free and sustainable products that are manufactured with over 90% naturally derived EWG All Green ingredients. La' Piel Labs is\u2026","rel":"","context":"In "Beauty"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2021\/08\/La-Piel-Labs.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/134759"}],"collection":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/comments?post=134759"}],"version-history":[{"count":0,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/134759\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media\/134760"}],"wp:attachment":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media?parent=134759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/categories?post=134759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/tags?post=134759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}