{"id":134260,"date":"2025-05-21T10:19:49","date_gmt":"2025-05-21T02:19:49","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=134260"},"modified":"2025-05-21T11:36:42","modified_gmt":"2025-05-21T03:36:42","slug":"puma-h-street-x-rose-seoul-launch","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/puma-h-street-x-rose-seoul-launch\/","title":{"rendered":"PUMA H-Street Makes Electrifying Debut in Seoul with ROS\u00c9 Leading the Celebration"},"content":{"rendered":"

Global sportswear powerhouse PUMA<\/strong> lit up Seoul\u2019s creative scene with an unforgettable launch experience for its much-anticipated H-Street sneaker,<\/strong> marking a bold step forward in the brand\u2019s Future Archives series.<\/p>\n

\"\"
A general view during PUMA H-Street Launch Experience in Studio Layer 41 on May 15, 2025 in Seoul, South Korea. (Photo by Chung Sung-Jun\/Getty Images for PUMA)<\/figcaption><\/figure>\n
\"\"
A general view during PUMA H-Street Launch Experience in Studio Layer 41 on May 15, 2025 in Seoul, South Korea. (Photo by Chung Sung-Jun\/Getty Images for PUMA)<\/figcaption><\/figure>\n

Held at the avant-garde Layer 41, the four-day activation blends streetwear, archival fashion, and youth culture, paying tribute to the brand\u2019s iconic low-profile silhouettes. Guests were immersed in a gallery-style experience reimagined with retro track-and-field elements, celebrating both heritage and the future of design.<\/p>\n

\"\"
Guests look around at the PUMA H-Street Launch Experience in Studio Layer 41 on May 15, 2025 in Seoul, South Korea. (Photo by Chung Sung-Jun\/Getty Images for PUMA)<\/figcaption><\/figure>\n
\"\"
PUMA H-Street Launch Experience in Studio Layer 41 on May 15, 2025 in Seoul, South Korea. (Photo courtesy of PUMA)<\/figcaption><\/figure>\n

The launch\u2019s undeniable highlight? The appearance of PUMA Global Ambassador and K-pop icon ROS\u00c9<\/strong>, whose presence set social media ablaze and drew fans and fashion insiders alike. Dressed effortlessly in a custom PUMA look, ROS\u00c9 embodied the edgy, forward-thinking spirit of the H-Street line.<\/p>\n

\"\"
PUMA Global Ambassador and K-pop icon ROS\u00c9 at the PUMA H-Street Launch Experience in Studio Layer 41 on May 15, 2025 in Seoul, South Korea. (Photo courtesy of PUMA)<\/figcaption><\/figure>\n
\"\"
Win Metawin attends PUMA H-Street Launch Experience in Studio Layer 41 on May 15, 2025 in Seoul, South Korea. (Photo by Chung Sung-Jun\/Getty Images for PUMA)<\/figcaption><\/figure>\n

Joining ROS\u00c9 were South Korea\u2019s rising stars \u2014 Yeji, Yuri Jo, Juyeon, Jungwon Cha, and Junyoung Lee<\/strong> \u2014 as well as the brand ambassador of Thailand, Win Metawin<\/strong>, each interpreting the H-Street in their signature styles. The soundtrack of the night was curated by Ring Seoul, known for pushing boundaries in Seoul\u2019s post-pandemic club culture.<\/p>\n

The event served as a cultural convergence, with installations curated by Inside Tag and Cold Archive, alongside contributions from Korean artists, local magazines like Eyesmag, and designers that reflect the city\u2019s vibrant creative identity.<\/p>\n

\"\"
A general view during PUMA H-Street Launch Experience in Studio Layer 41 on May 15, 2025 in Seoul, South Korea. (Photo by Chung Sung-Jun\/Getty Images for PUMA)<\/figcaption><\/figure>\n
\"\"
A general view during PUMA H-Street Launch Experience in Studio Layer 41 on May 15, 2025 in Seoul, South Korea. (Photo by Chung Sung-Jun\/Getty Images for PUMA)<\/figcaption><\/figure>\n
\"\"
A general view during PUMA H-Street Launch Experience in Studio Layer 41 on May 15, 2025 in Seoul, South Korea. (Photo by Chung Sung-Jun\/Getty Images for PUMA)<\/figcaption><\/figure>\n

Open to the public from May 16 to 18, the PUMA H-Street activation celebrates expression, innovation, and the community spirit at the heart of Seoul\u2019s style evolution. As PUMA x ROS\u00c9 continues to shape global fashion culture, this launch cements H-Street as a symbol of movement \u2014 both literal and cultural.<\/p>\n

Read also:\u00a0Rihanna Drops the FENTY x PUMA 2025 Collection &#8211; Here\u2019s What You Need to Cop<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Global sportswear powerhouse PUMA lit up Seoul\u2019s creative scene with an unforgettable launch experience for its much-anticipated H-Street sneaker, marking a bold step forward in the brand\u2019s Future Archives series. Held at the avant-garde Layer 41, the four-day activation blends streetwear, archival fashion, and youth culture, paying tribute to the brand\u2019s iconic low-profile silhouettes. Guests […]<\/p>\n","protected":false},"author":10,"featured_media":134263,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[38,2701],"tags":[29060,29058,29063,29062,29056,29061,29057,3413,29059,7789],"yoast_head":"\nPUMA x ROS\u00c9 Unveils H-Street in Seoul with Star-Studded Launch Experience | Pamper.My<\/title>\n<meta name=\"description\" content=\"PUMA and ROS\u00c9 ignite Seoul with the H-Street sneaker launch, blending heritage, music, and art in immersive fashion.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/puma-h-street-x-rose-seoul-launch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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NCT 127 will be\u2026","rel":"","context":"In "Entertainment"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2022\/08\/NCT-127-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":28983,"url":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/fenty-puma-by-rihanna-aw16-collection-arrives-in-stores\/","url_meta":{"origin":134260,"position":4},"title":"FENTY PUMA By Rihanna AW16 Collection Is Finally Here!","date":"Sep 19, 2016","format":false,"excerpt":"In the words of Rihanna, 'Where~ have you been, All my life~'? Rihanna\u2019s inaugural FENTY PUMA by Rihanna apparel, footwear and accessories collection finally hits stores worldwide beginning September 7th. Rihanna\u2019s debut of this collection last February in New York took the fashion world by storm. Now everyone around the\u2026","rel":"","context":"In "Fashion"","img":{"alt_text":"FENTY PUMA By Rihanna AW16 Collection Is Finally Here!","src":"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2016\/09\/16AW_IG_SP_Fenty-Collection.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":137931,"url":"https:\/\/www.pamper.my\/news\/style\/jd-sports-malaysia-puma-speedcat-ballet-lace-2026\/","url_meta":{"origin":134260,"position":5},"title":"Bow Down \u2014 PUMA Speedcat Ballet Steps into the New Year","date":"Jan 7, 2026","format":false,"excerpt":"JD Sports Malaysia steps confidently into the new year with an exclusive drop that blends softness with speed. Introducing four JD-only colourways of the PUMA Speedcat Ballet Lace \u2014 Frosted Ivory, Ruby Shimmer, Black Cool, and Silver Metallic \u2014 this cult silhouette returns with renewed fashion authority. Celebrated for its\u2026","rel":"","context":"In "Fashion"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2026\/01\/Puma-Speedcat-Ballet-Mood-Shot-1-.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/134260"}],"collection":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/comments?post=134260"}],"version-history":[{"count":0,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/134260\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media\/134263"}],"wp:attachment":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media?parent=134260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/categories?post=134260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/tags?post=134260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}