{"id":133911,"date":"2025-04-26T11:07:12","date_gmt":"2025-04-26T03:07:12","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=133911"},"modified":"2025-04-26T11:07:42","modified_gmt":"2025-04-26T03:07:42","slug":"kravebeauty-beet-the-sun-spf-malaysia-launch","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/kravebeauty-beet-the-sun-spf-malaysia-launch\/","title":{"rendered":"KraveBeauty\u2019s Beet The Sun SPF Lands in Malaysia"},"content":{"rendered":"<p>If you\u2019ve been holding out for a sunscreen that checks all the boxes\u2014weightless feel, skin-loving ingredients, powerful UV protection, and no white cast\u2014your wait is officially over. KraveBeauty\u2019s cult-favorite, award-winning <strong>Beet the Sun SPF<\/strong> has finally arrived in Sephora Malaysia, launching on April 17, 2025.<\/p>\n<p>Created by K-beauty pioneer and skincare influencer <strong>Liah Yoo<\/strong>, KraveBeauty is beloved for its no-fuss formulas that reset and restore skin. The international version of <strong>Beet the Sun SPF 50+ PA++++<\/strong> brings together <strong>clinically tested, sensitive skin-approved<\/strong> UV filters with powerhouse ingredients like <strong>upcycled beetroot extract<\/strong>, <strong>hyaluronic acid complex<\/strong>, and <strong>beta glucan<\/strong> to deliver hydration, antioxidant protection, and barrier support\u2014all in one silky, invisible layer.<\/p>\n<figure id=\"attachment_133914\" aria-describedby=\"caption-attachment-133914\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-133914\" src=\"https:\/\/media.pamper.my\/2025\/04\/Liah-Yoo_the-founder-of-KraveBeauty.png\" alt=\"\" width=\"800\" height=\"1200\" srcset=\"https:\/\/media.pamper.my\/2025\/04\/Liah-Yoo_the-founder-of-KraveBeauty.png 800w, https:\/\/media.pamper.my\/2025\/04\/Liah-Yoo_the-founder-of-KraveBeauty-200x300.png 200w, https:\/\/media.pamper.my\/2025\/04\/Liah-Yoo_the-founder-of-KraveBeauty-683x1024.png 683w, https:\/\/media.pamper.my\/2025\/04\/Liah-Yoo_the-founder-of-KraveBeauty-100x150.png 100w, https:\/\/media.pamper.my\/2025\/04\/Liah-Yoo_the-founder-of-KraveBeauty-768x1152.png 768w, https:\/\/media.pamper.my\/2025\/04\/Liah-Yoo_the-founder-of-KraveBeauty-696x1044.png 696w, https:\/\/media.pamper.my\/2025\/04\/Liah-Yoo_the-founder-of-KraveBeauty-280x420.png 280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-133914\" class=\"wp-caption-text\">Liah Yoo, the founder of KraveBeauty<\/figcaption><\/figure>\n<p>Formulated with sustainability in mind, the SPF comes in <strong>recycled packagin<\/strong>g and uses <strong>UK-sourced upcycled beetroot<\/strong>, proving that skincare can be effective and eco-conscious too.<\/p>\n<p>With <strong>24-hour hydration<\/strong> and <strong>zero white cast<\/strong>, this skin-soothing sunscreen feels like second skin\u2014because that\u2019s exactly what Liah set out to create.<\/p>\n<figure id=\"attachment_133915\" aria-describedby=\"caption-attachment-133915\" style=\"width: 97px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-133915\" src=\"https:\/\/media.pamper.my\/2025\/04\/KraveBeauty-Beet-The-Sun-packshot-97x300.png\" alt=\"\" width=\"97\" height=\"300\" srcset=\"https:\/\/media.pamper.my\/2025\/04\/KraveBeauty-Beet-The-Sun-packshot-97x300.png 97w, https:\/\/media.pamper.my\/2025\/04\/KraveBeauty-Beet-The-Sun-packshot-331x1024.png 331w, https:\/\/media.pamper.my\/2025\/04\/KraveBeauty-Beet-The-Sun-packshot-136x420.png 136w, https:\/\/media.pamper.my\/2025\/04\/KraveBeauty-Beet-The-Sun-packshot.png 388w\" sizes=\"(max-width: 97px) 100vw, 97px\" \/><figcaption id=\"caption-attachment-133915\" class=\"wp-caption-text\">RM108, 50ml<\/figcaption><\/figure>\n<p>Ready to experience the glow? Head to Sephora Malaysia <a href=\"https:\/\/www.sephora.my\/products\/kravebeauty-beet-the-sun-lightweight-sunscreen-spf-50-pa-plus-plus-plus-plus\/v\/50ml?srsltid=AfmBOopSz_LJRiNHy6JXx-173_a-grPwjND7XTKyYZ9TXJESZ_3VQMAc\" target=\"_blank\" rel=\"noopener\">online<\/a> or in-store starting April 17 and give your skin the sun care it truly deserves.<\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/beauty\/skin-care\/kravebeauty-offers-eco-friendly-skincare-thats-good-for-you-and-the-planet\/\" target=\"_blank\" rel=\"noopener\">KraveBeauty Offers Eco-Friendly Skincare That&amp;#8217;s Good for You and the Planet!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you\u2019ve been holding out for a sunscreen that checks all the boxes\u2014weightless feel, skin-loving ingredients, powerful UV protection, and no white cast\u2014your wait is officially over. KraveBeauty\u2019s cult-favorite, award-winning Beet the Sun SPF has finally arrived in Sephora Malaysia, launching on April 17, 2025. Created by K-beauty pioneer and skincare influencer Liah Yoo, KraveBeauty [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":133913,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[17,46,677,2699],"tags":[28884,27313,27174,13597,26499,28885,28886,28887,1797,28888],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KraveBeauty\u2019s Beet The Sun SPF Launches in Malaysia: Hydrating, Lightweight &amp; White-Cast Free<\/title>\n<meta name=\"description\" content=\"KraveBeauty\u2019s best-selling Beet the Sun SPF lands in Sephora Malaysia\u2014lightweight, hydrating, white-cast free and clinically tested.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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They're on a mission to shake things up in the beauty industry by focusing\u2026","rel":"","context":"In &quot;Beauty&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2024\/06\/KraveBeauty-Founder-Liah-and-products.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":114248,"url":"https:\/\/www.pamper.my\/news\/beauty\/skin-care\/australian-sunscreen-brand-ultra-violette-arrives-at-sephora-malaysia\/","url_meta":{"origin":133911,"position":3},"title":"Australian Sunscreen Brand Ultra Violette Arrives at Sephora Malaysia","date":"Jul 19, 2022","format":false,"excerpt":"Meet Ultra Violette, the new-gen sunscreen brand from Australia has finally landed in Malaysia, and available now at Sephora, bringing their signature range of Skinscreen products that fuse with skincare and sunscreen benefits! 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From groundbreaking skincare solutions to trendsetting makeup innovations and haircare essentials, get ready to upgrade your beauty\u2026","rel":"","context":"In &quot;Beauty&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2024\/02\/Pamper.My_House-of-Sephora-Malaysia.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":138746,"url":"https:\/\/www.pamper.my\/news\/beauty\/ramadan-fasting-skincare-routine-sahur-iftar\/","url_meta":{"origin":133911,"position":5},"title":"Your Ramadan Glow Guide: From Sahur to Iftar","date":"Feb 24, 2026","format":false,"excerpt":"Ramadan invites a gentler rhythm to daily life \u2014 slower mornings, quieter afternoons, and reflective evenings. But while the spirit feels nourished, the skin often tells a different story. Long fasting hours, dehydration, altered sleep cycles and late nights can leave complexions tight, fatigued and unexpectedly sensitive. 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