{"id":133662,"date":"2025-04-06T22:44:45","date_gmt":"2025-04-06T14:44:45","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=133662"},"modified":"2025-04-22T16:18:33","modified_gmt":"2025-04-22T08:18:33","slug":"sk-ii-genoptics-infinit-aura-essence","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/skin-care\/sk-ii-genoptics-infinit-aura-essence\/","title":{"rendered":"Meet the New SK-II GenOptics InfinitAura Essence: A Simpler Way to Bring Back Your Glow"},"content":{"rendered":"<p><em>If your skin\u2019s been feeling a little tired lately, SK-II\u2019s newest launch might be just what it needs.<\/em><\/p>\n<p>The <strong>GenOptics InfinitAura Essence<\/strong> is SK-II\u2019s latest brightening serum, created to help you achieve smooth, radiant, and healthy-looking skin\u2014starting from day one. It\u2019s part of the brand\u2019s continued mission to bring skincare backed by science, and this time, it\u2019s all about giving your skin that natural, lit-from-within glow.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-133664 size-full\" src=\"https:\/\/media.pamper.my\/2025\/04\/SK-II-GenOptics-InfinitAura-Essence_2.jpg\" alt=\"\" width=\"800\" height=\"550\" srcset=\"https:\/\/media.pamper.my\/2025\/04\/SK-II-GenOptics-InfinitAura-Essence_2.jpg 800w, https:\/\/media.pamper.my\/2025\/04\/SK-II-GenOptics-InfinitAura-Essence_2-300x206.jpg 300w, https:\/\/media.pamper.my\/2025\/04\/SK-II-GenOptics-InfinitAura-Essence_2-150x103.jpg 150w, https:\/\/media.pamper.my\/2025\/04\/SK-II-GenOptics-InfinitAura-Essence_2-768x528.jpg 768w, https:\/\/media.pamper.my\/2025\/04\/SK-II-GenOptics-InfinitAura-Essence_2-100x70.jpg 100w, https:\/\/media.pamper.my\/2025\/04\/SK-II-GenOptics-InfinitAura-Essence_2-218x150.jpg 218w, https:\/\/media.pamper.my\/2025\/04\/SK-II-GenOptics-InfinitAura-Essence_2-696x479.jpg 696w, https:\/\/media.pamper.my\/2025\/04\/SK-II-GenOptics-InfinitAura-Essence_2-611x420.jpg 611w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>The star ingredient is still the iconic <strong>PITERA&#x2122; <\/strong>\u2014 SK-II\u2019s proprietary fermentation miracle, packed with over 50 skin-loving micronutrients. But this time, it\u2019s boosted with the brand-new <strong>Infinite Aura Complex<\/strong>, a cocktail of five potent ingredients that target dullness, spots, and stress-induced tired skin on a whole new level.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-133665\" src=\"https:\/\/media.pamper.my\/2025\/04\/SK-II-GenOptics-InfinitAura-Essence_4-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/media.pamper.my\/2025\/04\/SK-II-GenOptics-InfinitAura-Essence_4-300x300.jpg 300w, https:\/\/media.pamper.my\/2025\/04\/SK-II-GenOptics-InfinitAura-Essence_4-150x150.jpg 150w, https:\/\/media.pamper.my\/2025\/04\/SK-II-GenOptics-InfinitAura-Essence_4-768x768.jpg 768w, https:\/\/media.pamper.my\/2025\/04\/SK-II-GenOptics-InfinitAura-Essence_4-696x696.jpg 696w, https:\/\/media.pamper.my\/2025\/04\/SK-II-GenOptics-InfinitAura-Essence_4-420x420.jpg 420w, https:\/\/media.pamper.my\/2025\/04\/SK-II-GenOptics-InfinitAura-Essence_4.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>The formula is gentle, lightweight, and suitable even for sensitive skin, including around the eyes. The ingredients include:<\/p>\n<ul>\n<li><strong>PITERA&#x2122;<\/strong>: Packed with over 50 nutrients to hydrate and nourish.<\/li>\n<li><strong>Niacinamide<\/strong>: Helps brighten and even skin tone.<\/li>\n<li><strong>Lotus Flower Extract<\/strong>: Supports skin clarity and targets dark spots.<\/li>\n<li><strong>Bisabolol Pro<\/strong>: Soothes and calms the skin.<\/li>\n<li><strong>SDL-\u03b1<\/strong>: A powerful antioxidant to reduce yellowish undertones.<\/li>\n<\/ul>\n<p>The <strong>GenOptics InfinitAura Essence<\/strong> is available at SK-II\u2019s concept store in Mid Valley Megamall, counters nationwide, and online at <a href=\"https:\/\/www.sk-ii.com.my\" target=\"_blank\" rel=\"noopener\">sk-ii.com.my<\/a> starting 1 March 2025.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/DIgEIq9pWg2\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/DIgEIq9pWg2\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Pamper.My (@pamper.my)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/beauty\/skin-care\/unleash-your-ultimate-aura-from-inside-out-with-sk-ii-genoptics-ultraura-essence\/\" target=\"_blank\" rel=\"noopener\">Unleash Your Ultimate Aura From Inside Out with SK-II GenOptics Ultraura Essence<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If your skin\u2019s been feeling a little tired lately, SK-II\u2019s newest launch might be just what it needs. The GenOptics InfinitAura Essence is SK-II\u2019s latest brightening serum, created to help you achieve smooth, radiant, and healthy-looking skin\u2014starting from day one. It\u2019s part of the brand\u2019s continued mission to bring skincare backed by science, and this [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":133663,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[17,677,2699],"tags":[20736,28755,1349,28754,6517,16109,1118,2509,539,198],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Meet the New SK-II GenOptics InfinitAura Essence: A Simpler Way to Bring Back Your Glow | Pamper.My<\/title>\n<meta name=\"description\" content=\"SK-II introduces GenOptics InfinitAura Essence\u2014its most advanced brightening formula to restore radiant, youthful skin from within.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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