{"id":132642,"date":"2025-02-12T19:21:27","date_gmt":"2025-02-12T11:21:27","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=132642"},"modified":"2025-02-12T19:22:24","modified_gmt":"2025-02-12T11:22:24","slug":"ysl-the-inks-pop-up-trx","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/ysl-the-inks-pop-up-trx\/","title":{"rendered":"YSL Beauty Unveils THE INKS Pop-Up at The Exchange TRX"},"content":{"rendered":"

YSL Beauty has officially launched YSL THE INKS Pop-Up<\/strong> at Raintree Plaza, The Exchange TRX<\/strong>, celebrating the return of its signature YSL THE INKS<\/strong> collection with a dazzling event. Over 300 guests<\/strong>, including celebrities, influencers, and media, gathered to experience the brand\u2019s latest lip revolution<\/strong> in a striking, immersive space.<\/p>\n

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The pop-up\u2019s larger-than-life lipstick-inspired design<\/strong> perfectly encapsulates the couture-meets-rebellion<\/strong> aesthetic of the YSL Beauty universe. With its sleek black and gold<\/strong> exterior and contrasting red and pink interior<\/strong>, the space invites guests to explore interactive product discovery areas, Instagrammable photo zones<\/strong>, and an exclusive photo booth.<\/p>\n

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In attendance were Malaysian stars Eyka Farhana, Nadhir Nasar, Insomniacks, Midnight Fusic, Zamaera, Alvy Joanna<\/strong>, and more. The launch was officiated by Tomas Hruska<\/strong>, L’Or\u00e9al Malaysia and Singapore Country Manager; Bianca Taiwo<\/strong>, L’Or\u00e9al\u2019s General Manager of Category and Business Development; and Mitch Wilson<\/strong>, Project Director of The Exchange TRX. A spectacular laser projection show<\/strong> of the YSL Beauty logo, accompanied by a red confetti shower<\/strong>, marked the occasion.<\/p>\n