{"id":132589,"date":"2025-02-07T02:06:29","date_gmt":"2025-02-06T18:06:29","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=132589"},"modified":"2025-02-10T02:10:15","modified_gmt":"2025-02-09T18:10:15","slug":"maggi-celebrates-unsung-kitchen-heroes-this-chinese-new-year","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/special-feature\/pampermycny2025-special-feature\/maggi-celebrates-unsung-kitchen-heroes-this-chinese-new-year\/","title":{"rendered":"MAGGI Celebrates Unsung Kitchen Heroes This Chinese New Year"},"content":{"rendered":"<p>This Chinese New Year, <strong>MAGGI<\/strong> continues to celebrate the unsung heroes of Malaysian kitchens \u2013 the dedicated cooks who preserve family traditions through food. In its second edition of <strong>The Heart &amp; Soul of Chinese New Year<\/strong> campaign, MAGGI recognises the passion behind every home-cooked festive meal.<\/p>\n<p>As part of the campaign, Malaysians are encouraged to express gratitude to their family cooks through the <strong>#CelebrationOfCooks<\/strong> contest on Instagram and TikTok that runs until 15 February 2025. Seventy winners will receive a <strong>Cosmic Cookware Galaxy Trio set<\/strong> worth over RM400.<\/p>\n<p>Additionally, MAGGI is introducing modernised festive recipes, blending tradition with convenience, and launching a nationwide e-Ang Pao contest with RM300,000 in prizes.<\/p>\n<p>For more details, visit <a href=\"https:\/\/www.maggi.my\/\" target=\"_blank\" rel=\"noopener\">www.maggi.my<\/a>.<\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/wine-dine\/nongshim-shin-ramyun-meets-michelin-starred-jay-fai-for-tom-yum-perfection\/\" target=\"_blank\" rel=\"noopener\">Nongshim Shin Ramyun Meets Michelin-Starred Jay Fai for Tom Yum Perfection<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This Chinese New Year, MAGGI continues to celebrate the unsung heroes of Malaysian kitchens \u2013 the dedicated cooks who preserve family traditions through food. In its second edition of The Heart &amp; Soul of Chinese New Year campaign, MAGGI recognises the passion behind every home-cooked festive meal. As part of the campaign, Malaysians are encouraged [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":132590,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[28234,423],"tags":[28393,28238,28226,519,28392,11289,26396],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MAGGI Celebrates Unsung Kitchen Heroes This Chinese New Year | Pamper.My<\/title>\n<meta name=\"description\" content=\"Celebrate Chinese New Year with MAGGI as they honour home cooks, share festive recipes, and offer exciting contests with RM300,000 in prizes!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/special-feature\/pampermycny2025-special-feature\/maggi-celebrates-unsung-kitchen-heroes-this-chinese-new-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MAGGI Celebrates Unsung Kitchen Heroes This Chinese New Year | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"Celebrate Chinese New Year with MAGGI as they honour home cooks, share festive recipes, and offer exciting contests with RM300,000 in prizes!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pamper.my\/news\/special-feature\/pampermycny2025-special-feature\/maggi-celebrates-unsung-kitchen-heroes-this-chinese-new-year\/\" \/>\n<meta property=\"og:site_name\" content=\"Pamper.My\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Pamper.My\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Pamper.My\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-06T18:06:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-09T18:10:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.pamper.my\/2025\/02\/Maggi-CNY-2025-Campaign.png\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"451\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pamper Editorial Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.pamper.my\/news\/#organization\",\"name\":\"Pamper.My\",\"url\":\"https:\/\/www.pamper.my\/news\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/Pamper.My\",\"https:\/\/instagram.com\/pamper.my\",\"http:\/\/www.youtube.com\/c\/PamperMyMalaysia\",\"https:\/\/twitter.com\/PamperMalaysia\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.pamper.my\/news\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/media.pamper.my\/2022\/06\/Pamper.My-Logo-new.png\",\"contentUrl\":\"http:\/\/media.pamper.my\/2022\/06\/Pamper.My-Logo-new.png\",\"width\":555,\"height\":145,\"caption\":\"Pamper.My\"},\"image\":{\"@id\":\"https:\/\/www.pamper.my\/news\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pamper.my\/news\/#website\",\"url\":\"https:\/\/www.pamper.my\/news\/\",\"name\":\"Pamper.My\",\"description\":\"Malaysia\\u2019s leading destination for beauty, fashion, wellness and lifestyle inspiration.\",\"publisher\":{\"@id\":\"https:\/\/www.pamper.my\/news\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.pamper.my\/news\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.pamper.my\/news\/special-feature\/pampermycny2025-special-feature\/maggi-celebrates-unsung-kitchen-heroes-this-chinese-new-year\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/media.pamper.my\/2025\/02\/Maggi-CNY-2025-Campaign.png\",\"contentUrl\":\"https:\/\/media.pamper.my\/2025\/02\/Maggi-CNY-2025-Campaign.png\",\"width\":800,\"height\":451},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.pamper.my\/news\/special-feature\/pampermycny2025-special-feature\/maggi-celebrates-unsung-kitchen-heroes-this-chinese-new-year\/#webpage\",\"url\":\"https:\/\/www.pamper.my\/news\/special-feature\/pampermycny2025-special-feature\/maggi-celebrates-unsung-kitchen-heroes-this-chinese-new-year\/\",\"name\":\"MAGGI Celebrates Unsung Kitchen Heroes This Chinese New Year | Pamper.My\",\"isPartOf\":{\"@id\":\"https:\/\/www.pamper.my\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.pamper.my\/news\/special-feature\/pampermycny2025-special-feature\/maggi-celebrates-unsung-kitchen-heroes-this-chinese-new-year\/#primaryimage\"},\"datePublished\":\"2025-02-06T18:06:29+00:00\",\"dateModified\":\"2025-02-09T18:10:15+00:00\",\"description\":\"Celebrate Chinese New Year with MAGGI as they honour home cooks, share festive recipes, and offer exciting contests with RM300,000 in prizes!\",\"breadcrumb\":{\"@id\":\"https:\/\/www.pamper.my\/news\/special-feature\/pampermycny2025-special-feature\/maggi-celebrates-unsung-kitchen-heroes-this-chinese-new-year\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.pamper.my\/news\/special-feature\/pampermycny2025-special-feature\/maggi-celebrates-unsung-kitchen-heroes-this-chinese-new-year\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.pamper.my\/news\/special-feature\/pampermycny2025-special-feature\/maggi-celebrates-unsung-kitchen-heroes-this-chinese-new-year\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.pamper.my\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MAGGI Celebrates Unsung Kitchen Heroes This Chinese New Year\"}]},{\"@type\":\"Article\",\"@id\":\"https:\/\/www.pamper.my\/news\/special-feature\/pampermycny2025-special-feature\/maggi-celebrates-unsung-kitchen-heroes-this-chinese-new-year\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.pamper.my\/news\/special-feature\/pampermycny2025-special-feature\/maggi-celebrates-unsung-kitchen-heroes-this-chinese-new-year\/#webpage\"},\"author\":{\"@id\":\"https:\/\/www.pamper.my\/news\/#\/schema\/person\/1f83b17a69d14ed04e9334e3869c34e0\"},\"headline\":\"MAGGI Celebrates Unsung Kitchen Heroes This Chinese New Year\",\"datePublished\":\"2025-02-06T18:06:29+00:00\",\"dateModified\":\"2025-02-09T18:10:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.pamper.my\/news\/special-feature\/pampermycny2025-special-feature\/maggi-celebrates-unsung-kitchen-heroes-this-chinese-new-year\/#webpage\"},\"wordCount\":137,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.pamper.my\/news\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.pamper.my\/news\/special-feature\/pampermycny2025-special-feature\/maggi-celebrates-unsung-kitchen-heroes-this-chinese-new-year\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/media.pamper.my\/2025\/02\/Maggi-CNY-2025-Campaign.png\",\"keywords\":[\"#CelebrationOfCooks\",\"#CNY2025\",\"#PamperMyCNY2025\",\"Chinese New Year\",\"Cosmic Cookware Galaxy Trio set\",\"MAGGI\",\"The Heart &amp; Soul of Chinese New Year\"],\"articleSection\":[\"#PamperMyCNY2025\",\"Happenings\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.pamper.my\/news\/special-feature\/pampermycny2025-special-feature\/maggi-celebrates-unsung-kitchen-heroes-this-chinese-new-year\/#respond\"]}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.pamper.my\/news\/#\/schema\/person\/1f83b17a69d14ed04e9334e3869c34e0\",\"name\":\"Pamper Editorial Team\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.pamper.my\/news\/#personlogo\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/Pamper.My-initial-Logo-150x144.jpg\",\"contentUrl\":\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/Pamper.My-initial-Logo-150x144.jpg\",\"caption\":\"Pamper Editorial Team\"},\"description\":\"If you have an interesting story to tell or share, drop us an email at editor@pamper.my and angie@pamper.my.\",\"sameAs\":[\"https:\/\/www.pamper.my\",\"https:\/\/www.facebook.com\/Pamper.My\",\"https:\/\/instagram.com\/pamper.my\/\",\"https:\/\/twitter.com\/https:\/\/twitter.com\/PamperMalaysia\",\"https:\/\/www.youtube.com\/channel\/UCU6ef9JLkURc5if6Qv4cIrQ\"],\"url\":\"https:\/\/www.pamper.my\/news\/author\/editor\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MAGGI Celebrates Unsung Kitchen Heroes This Chinese New Year | Pamper.My","description":"Celebrate Chinese New Year with MAGGI as they honour home cooks, share festive recipes, and offer exciting contests with RM300,000 in prizes!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.pamper.my\/news\/special-feature\/pampermycny2025-special-feature\/maggi-celebrates-unsung-kitchen-heroes-this-chinese-new-year\/","og_locale":"en_US","og_type":"article","og_title":"MAGGI Celebrates Unsung Kitchen Heroes This Chinese New Year | Pamper.My","og_description":"Celebrate Chinese New Year with MAGGI as they honour home cooks, share festive recipes, and offer exciting contests with RM300,000 in prizes!","og_url":"https:\/\/www.pamper.my\/news\/special-feature\/pampermycny2025-special-feature\/maggi-celebrates-unsung-kitchen-heroes-this-chinese-new-year\/","og_site_name":"Pamper.My","article_publisher":"https:\/\/www.facebook.com\/Pamper.My","article_author":"https:\/\/www.facebook.com\/Pamper.My","article_published_time":"2025-02-06T18:06:29+00:00","article_modified_time":"2025-02-09T18:10:15+00:00","og_image":[{"width":800,"height":451,"url":"https:\/\/media.pamper.my\/2025\/02\/Maggi-CNY-2025-Campaign.png","type":"image\/png"}],"twitter_misc":{"Written by":"Pamper Editorial Team","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Organization","@id":"https:\/\/www.pamper.my\/news\/#organization","name":"Pamper.My","url":"https:\/\/www.pamper.my\/news\/","sameAs":["https:\/\/www.facebook.com\/Pamper.My","https:\/\/instagram.com\/pamper.my","http:\/\/www.youtube.com\/c\/PamperMyMalaysia","https:\/\/twitter.com\/PamperMalaysia"],"logo":{"@type":"ImageObject","@id":"https:\/\/www.pamper.my\/news\/#logo","inLanguage":"en-US","url":"http:\/\/media.pamper.my\/2022\/06\/Pamper.My-Logo-new.png","contentUrl":"http:\/\/media.pamper.my\/2022\/06\/Pamper.My-Logo-new.png","width":555,"height":145,"caption":"Pamper.My"},"image":{"@id":"https:\/\/www.pamper.my\/news\/#logo"}},{"@type":"WebSite","@id":"https:\/\/www.pamper.my\/news\/#website","url":"https:\/\/www.pamper.my\/news\/","name":"Pamper.My","description":"Malaysia\u2019s leading destination for beauty, fashion, wellness and lifestyle inspiration.","publisher":{"@id":"https:\/\/www.pamper.my\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.pamper.my\/news\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https:\/\/www.pamper.my\/news\/special-feature\/pampermycny2025-special-feature\/maggi-celebrates-unsung-kitchen-heroes-this-chinese-new-year\/#primaryimage","inLanguage":"en-US","url":"https:\/\/media.pamper.my\/2025\/02\/Maggi-CNY-2025-Campaign.png","contentUrl":"https:\/\/media.pamper.my\/2025\/02\/Maggi-CNY-2025-Campaign.png","width":800,"height":451},{"@type":"WebPage","@id":"https:\/\/www.pamper.my\/news\/special-feature\/pampermycny2025-special-feature\/maggi-celebrates-unsung-kitchen-heroes-this-chinese-new-year\/#webpage","url":"https:\/\/www.pamper.my\/news\/special-feature\/pampermycny2025-special-feature\/maggi-celebrates-unsung-kitchen-heroes-this-chinese-new-year\/","name":"MAGGI Celebrates Unsung Kitchen Heroes This Chinese New Year | Pamper.My","isPartOf":{"@id":"https:\/\/www.pamper.my\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.pamper.my\/news\/special-feature\/pampermycny2025-special-feature\/maggi-celebrates-unsung-kitchen-heroes-this-chinese-new-year\/#primaryimage"},"datePublished":"2025-02-06T18:06:29+00:00","dateModified":"2025-02-09T18:10:15+00:00","description":"Celebrate Chinese New Year with MAGGI as they honour home cooks, share festive recipes, and offer exciting contests with RM300,000 in prizes!","breadcrumb":{"@id":"https:\/\/www.pamper.my\/news\/special-feature\/pampermycny2025-special-feature\/maggi-celebrates-unsung-kitchen-heroes-this-chinese-new-year\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.pamper.my\/news\/special-feature\/pampermycny2025-special-feature\/maggi-celebrates-unsung-kitchen-heroes-this-chinese-new-year\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.pamper.my\/news\/special-feature\/pampermycny2025-special-feature\/maggi-celebrates-unsung-kitchen-heroes-this-chinese-new-year\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.pamper.my\/news\/"},{"@type":"ListItem","position":2,"name":"MAGGI Celebrates Unsung Kitchen Heroes This Chinese New Year"}]},{"@type":"Article","@id":"https:\/\/www.pamper.my\/news\/special-feature\/pampermycny2025-special-feature\/maggi-celebrates-unsung-kitchen-heroes-this-chinese-new-year\/#article","isPartOf":{"@id":"https:\/\/www.pamper.my\/news\/special-feature\/pampermycny2025-special-feature\/maggi-celebrates-unsung-kitchen-heroes-this-chinese-new-year\/#webpage"},"author":{"@id":"https:\/\/www.pamper.my\/news\/#\/schema\/person\/1f83b17a69d14ed04e9334e3869c34e0"},"headline":"MAGGI Celebrates Unsung Kitchen Heroes This Chinese New Year","datePublished":"2025-02-06T18:06:29+00:00","dateModified":"2025-02-09T18:10:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.pamper.my\/news\/special-feature\/pampermycny2025-special-feature\/maggi-celebrates-unsung-kitchen-heroes-this-chinese-new-year\/#webpage"},"wordCount":137,"commentCount":0,"publisher":{"@id":"https:\/\/www.pamper.my\/news\/#organization"},"image":{"@id":"https:\/\/www.pamper.my\/news\/special-feature\/pampermycny2025-special-feature\/maggi-celebrates-unsung-kitchen-heroes-this-chinese-new-year\/#primaryimage"},"thumbnailUrl":"https:\/\/media.pamper.my\/2025\/02\/Maggi-CNY-2025-Campaign.png","keywords":["#CelebrationOfCooks","#CNY2025","#PamperMyCNY2025","Chinese New Year","Cosmic Cookware Galaxy Trio set","MAGGI","The Heart &amp; Soul of Chinese New Year"],"articleSection":["#PamperMyCNY2025","Happenings"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.pamper.my\/news\/special-feature\/pampermycny2025-special-feature\/maggi-celebrates-unsung-kitchen-heroes-this-chinese-new-year\/#respond"]}]},{"@type":"Person","@id":"https:\/\/www.pamper.my\/news\/#\/schema\/person\/1f83b17a69d14ed04e9334e3869c34e0","name":"Pamper Editorial Team","image":{"@type":"ImageObject","@id":"https:\/\/www.pamper.my\/news\/#personlogo","inLanguage":"en-US","url":"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/Pamper.My-initial-Logo-150x144.jpg","contentUrl":"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2019\/01\/Pamper.My-initial-Logo-150x144.jpg","caption":"Pamper Editorial Team"},"description":"If you have an interesting story to tell or share, drop us an email at editor@pamper.my and angie@pamper.my.","sameAs":["https:\/\/www.pamper.my","https:\/\/www.facebook.com\/Pamper.My","https:\/\/instagram.com\/pamper.my\/","https:\/\/twitter.com\/https:\/\/twitter.com\/PamperMalaysia","https:\/\/www.youtube.com\/channel\/UCU6ef9JLkURc5if6Qv4cIrQ"],"url":"https:\/\/www.pamper.my\/news\/author\/editor\/"}]}},"jetpack_featured_media_url":"https:\/\/media.pamper.my\/2025\/02\/Maggi-CNY-2025-Campaign.png","jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6BDs3-yux","jetpack-related-posts":[{"id":125581,"url":"https:\/\/www.pamper.my\/news\/lifestyle\/happenings\/maggi-celebrates-the-cooks-behind-the-chinese-new-year-feast\/","url_meta":{"origin":132589,"position":0},"title":"MAGGI Celebrates the Cooks Behind the Chinese New Year Feast","date":"Feb 8, 2024","format":false,"excerpt":"This Chinese New Year, MAGGI Malaysia pays homage to these unsung heroes with its heartwarming campaign, \"The Heart & Soul of Chinese New Year.\" It's a heartfelt ode to the countless hands that tirelessly chop, simmer, and stir, ensuring every dish sings with tradition and love. No cooks, no celebration.\u2026","rel":"","context":"In &quot;#PamperMyCNY2024&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2024\/02\/Maggi-Heart-and-Soul-of-Chinese-New-Year.jpeg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":67796,"url":"https:\/\/www.pamper.my\/news\/lifestyle\/wine-dine\/lebih-wang-wang-maggi-chinese-new-year\/","url_meta":{"origin":132589,"position":1},"title":"Lebih Wang Wang with MAGGI this Chinese New Year","date":"Feb 12, 2018","format":false,"excerpt":"This Chinese New Year, MAGGI is ushering in more happiness and prosperity than ever with its latest \u2018MAGGI Lebih Masak, Lebih Wang Wang\u2019 campaign, along with an all-new limited-edition product, the MAGGI Imperial Oyster Sauce. During this campaign, a whopping total of over RM238,888 will be up for grabs, with\u2026","rel":"","context":"In &quot;Festivals&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2018\/02\/Photo-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":132325,"url":"https:\/\/www.pamper.my\/news\/special-feature\/pampermycny2025-special-feature\/prada-unveils-we-the-snake-campaign-for-chinese-new-year-2025\/","url_meta":{"origin":132589,"position":2},"title":"Prada Unveils &#8220;We, The Snake&#8221; Campaign for Chinese New Year 2025","date":"Jan 23, 2025","format":false,"excerpt":"Prada marks Chinese New Year 2025 with an evocative campaign, We, The Snake, celebrating the profound symbolism of the snake in Chinese culture. Known for its elegance and mystique, the snake takes center stage as a metaphor for transformation, unity, and creative expression. Through the lens of Ferdinando Verderi\u2019s creative\u2026","rel":"","context":"In &quot;#PamperMyCNY2025&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2025\/01\/Prada-CNY-2025_12-Talents.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":132430,"url":"https:\/\/www.pamper.my\/news\/special-feature\/pampermycny2025-special-feature\/giorgio-armanis-2025-chinese-new-year-capsule-featuring-hu-ge\/","url_meta":{"origin":132589,"position":3},"title":"Giorgio Armani&#8217;s 2025 Chinese New Year Capsule Featuring Hu Ge","date":"Feb 3, 2025","format":false,"excerpt":"Giorgio Armani unveils its 2025 Chinese New Year Capsule, celebrating the Year of the Snake with refined elegance. Featuring global ambassador Hu Ge, the collection blends the brand\u2019s signature sophistication with symbolic design elements inspired by the snake\u2019s fluid grace and wisdom. Rich hues of crimson, midnight blue, and neutrals\u2026","rel":"","context":"In &quot;#PamperMyCNY2025&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2025\/02\/Giorgio-Armanis-2025-Chinese-New-Year-Capsule_Hu-Ge_2.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":131993,"url":"https:\/\/www.pamper.my\/news\/special-feature\/pampermycny2025-special-feature\/burberrys-lunar-new-year-capsule-celebrates-a-festive-fusion\/","url_meta":{"origin":132589,"position":4},"title":"Burberry\u2019s Lunar New Year Capsule Celebrates a Festive Fusion","date":"Jan 15, 2025","format":false,"excerpt":"This Lunar New Year, Burberry honors the Year of the Snake with a thoughtfully crafted capsule collection and a meaningful collaboration with renowned Chinese bamboo-weaving artist Qian Lihuai. Grounded in vibrant red, symbolising luck and prosperity, the collection reimagines Burberry's iconic Check with a seasonal twist and introduces a sleek\u2026","rel":"","context":"In &quot;#PamperMyCNY2025&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2025\/01\/Burberry-Lunar-New-Year-Clean-4x5-1.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":132272,"url":"https:\/\/www.pamper.my\/news\/special-feature\/pampermycny2025-special-feature\/watsons-happybeautifulyear2025-campaign-brings-festive-fun-to-life\/","url_meta":{"origin":132589,"position":5},"title":"Watsons #HappyBeautifulYear2025 Campaign Brings Festive Fun to Life","date":"Jan 23, 2025","format":false,"excerpt":"Get ready to groove into the Lunar New Year with Watsons Malaysia\u2019s #HappyBeautifulYear2025 campaign! This year, Watsons turns up the festive vibes with a high-energy Sim Leng Gor Leng Nin music video, featuring Watsons Ambassador Phei Yong and a star-studded cast including Amber Chia and the Kuan Family. With catchy\u2026","rel":"","context":"In &quot;#PamperMyCNY2025&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2025\/01\/Watsons-HappyBeautifulYear2025_image016.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/132589"}],"collection":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/comments?post=132589"}],"version-history":[{"count":0,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/132589\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media\/132590"}],"wp:attachment":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media?parent=132589"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/categories?post=132589"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/tags?post=132589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}