{"id":132325,"date":"2025-01-23T17:20:53","date_gmt":"2025-01-23T09:20:53","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=132325"},"modified":"2025-01-23T17:21:27","modified_gmt":"2025-01-23T09:21:27","slug":"prada-unveils-we-the-snake-campaign-for-chinese-new-year-2025","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/special-feature\/pampermycny2025-special-feature\/prada-unveils-we-the-snake-campaign-for-chinese-new-year-2025\/","title":{"rendered":"Prada Unveils “We, The Snake” Campaign for Chinese New Year 2025"},"content":{"rendered":"

Prada marks Chinese New Year 2025 with an evocative campaign, We, The Snake<\/em>, celebrating the profound symbolism of the snake in Chinese culture<\/strong>. Known for its elegance and mystique, the snake takes center stage as a metaphor for transformation, unity, and creative expression.<\/p>\n

\"Prada <\/a> <\/div> <\/div>
\"Prada <\/a> <\/div> <\/div> <\/div> <\/div>\n
\"Prada <\/a> <\/div> <\/div>
\"Prada <\/a> <\/div> <\/div> <\/div> <\/div>\n

Through the lens of Ferdinando Verderi\u2019s creative direction and Oliver Hadlee Pearch\u2019s photography, the campaign reimagines the snake\u2019s coiled form as a striking symbol of community. A winding chain of silhouettes, featuring Prada ambassadors Jia Ling, Li Xian, and Ma Long, alongside artists and cultural figures like Zhang Enli and Wu Hung, embodies the harmonious connections between individuals.<\/p>\n

<\/div>\n

 <\/p>\n

Prada also debuts an exclusive collection of ready-to-wear and accessories, including statement bags, pleated skirts with matching jackets, and luxurious men\u2019s soft bags in a fresh green hue. To further enrich the narrative, the new Prada logo cleverly transforms into a snake with a head and tail.<\/p>\n

\"241101_PRADA <\/a> <\/div> <\/div>
\"241101_PRADA <\/a> <\/div> <\/div>
\"241101_PRADA <\/a> <\/div> <\/div> <\/div>
\"241102_PRADA <\/a> <\/div> <\/div>
\"241102_PRADA <\/a> <\/div> <\/div>
\"241102_PRADA <\/a> <\/div> <\/div> <\/div>
\"241102_PRADA <\/a> <\/div> <\/div>
\"241102_PRADA <\/a> <\/div> <\/div>
\"241102_PRADA <\/a> <\/div> <\/div> <\/div> <\/div>\n

Accompanying the campaign is Speaking of the Snake<\/em>, a podcast hosted by Violet Wang, exploring the snake\u2019s cultural and artistic significance. Episodes begin streaming on January 6, 2025, across major platforms. More information on prada.com\/my\/en\/<\/a>.<\/p>\n

Read also:\u00a0Burberry\u2019s Lunar New Year Capsule Celebrates a Festive Fusion<\/a><\/b><\/p>\n","protected":false},"excerpt":{"rendered":"

Prada marks Chinese New Year 2025 with an evocative campaign, We, The Snake, celebrating the profound symbolism of the snake in Chinese culture. Known for its elegance and mystique, the snake takes center stage as a metaphor for transformation, unity, and creative expression. Through the lens of Ferdinando Verderi\u2019s creative direction and Oliver Hadlee Pearch\u2019s […]<\/p>\n","protected":false},"author":10,"featured_media":132330,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[28234,38,2701],"tags":[28238,28226,519,28357,1168,4276],"yoast_head":"\nPrada Unveils "We, The Snake" Campaign for Chinese New Year 2025 | Pamper.My<\/title>\n<meta name=\"description\" content=\"Celebrate Chinese New Year 2025 with Prada's We, The Snake campaign\u2014explore exclusive collections, cultural narratives, and creative elegance.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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The\u2026","rel":"","context":"In "#PamperMyCNY2025"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2025\/01\/Maje-Lunar-New-Year-Capsule_1.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/132325"}],"collection":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/comments?post=132325"}],"version-history":[{"count":0,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/132325\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media\/132330"}],"wp:attachment":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media?parent=132325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/categories?post=132325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/tags?post=132325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}