{"id":131841,"date":"2025-01-16T15:53:02","date_gmt":"2025-01-16T07:53:02","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=131841"},"modified":"2025-01-17T14:20:34","modified_gmt":"2025-01-17T06:20:34","slug":"lancome-marks-90-years-with-paris-rose-and-lunar-new-year-festivities","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/special-feature\/pampermycny2025-special-feature\/lancome-marks-90-years-with-paris-rose-and-lunar-new-year-festivities\/","title":{"rendered":"Lanc\u00f4me Marks 90 Years with Paris Rose and Lunar New Year Festivities"},"content":{"rendered":"

Lanc\u00f4me has set the tone for a dazzling Lunar New Year celebration in 2025, blending art, tradition, and innovation into a truly memorable experience<\/strong>. Marking its 90th anniversary, the luxury beauty brand unveiled its highly anticipated festivities at Pavilion Kuala Lumpur on January 13, featuring a stunning collaboration with renowned contemporary artist Cai Guo-Qiang<\/em>.<\/p>\n

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At the heart of the celebration is Paris Rose<\/em>, a masterpiece created using Cai\u2019s signature coloured gunpowder technique and his pioneering AI model, cAI<\/strong>. This bold and vibrant artwork, infused with themes of renewal and vitality, perfectly complements the campaign’s theme, \u201cIgnite the Power of the Rose<\/strong>\u201d.<\/p>\n

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The Pavilion podium radiated with hues of pink and cutting-edge design, marrying Lanc\u00f4me\u2019s timeless elegance with Lunar New Year symbolism. Visitors were immersed in the Blooming Trail Customer Journey<\/em>, an interactive experience featuring:<\/p>\n