{"id":131651,"date":"2024-12-30T18:37:00","date_gmt":"2024-12-30T10:37:00","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=131651"},"modified":"2025-01-07T16:57:29","modified_gmt":"2025-01-07T08:57:29","slug":"lancome-celebrates-90-years-with-parisian-rose-ai-art-for-2025-new-year","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/lancome-celebrates-90-years-with-parisian-rose-ai-art-for-2025-new-year\/","title":{"rendered":"Lanc\u00f4me Celebrates 90 Years with Parisian Rose & AI Art for 2025 New Year"},"content":{"rendered":"

Global beauty brand Lanc\u00f4me<\/strong> rings in 2025 with a vibrant campaign celebrating its 90th anniversary. The theme, “Awakening Spring”, embodies renewal and hope, echoing the fresh start of a new year.<\/p>\n

Lanc\u00f4me’s anniversary campaign is a visual spectacle, showcasing the brand’s iconic rose bursting forth from a frozen landscape. This captivating image, featuring Lanc\u00f4me’s signature pink hue, symbolises optimism and the beginning of their 90th-year journey.<\/p>\n

\"\"<\/p>\n

This year, Lanc\u00f4me elevates their campaign through a groundbreaking collaboration with Cai Guo-Qiang<\/strong>, a world-renowned artist known for gunpowder art installations. Alongside cAI™, an AI model developed by Cai’s studio, they unveiled “Paris Rose,” a stunning artwork created with colored gunpowder. This piece serves as the campaign’s centrepiece, adorning limited-edition gift boxes and inspiring the overall visuals.<\/p>\n

Limited-Edition Gift Boxes: A Collector’s Item<\/strong><\/h5>\n

Lanc\u00f4me’s New Year gift boxes are transformed into beautiful keepsakes, featuring cAI’s contemporary interpretation of the rose, emerging through winter’s ice and blooming anew for the coming year.<\/p>\n

The campaign highlights two of Lanc\u00f4me’s hero products:<\/p>\n

\"\"<\/strong><\/p>\n

G\u00e9nifique Ultimate Serum (115ML):<\/strong>
\nA revolutionary formula boosted by Beta-Glucan-CM to accelerate skin repair and promote self-renewal. Available in a limited-edition 2025 Chinese New Year package (RM950).<\/p>\n

\"\"L’Absolu Soft Cream (60ML):<\/strong>
\nA luxurious cream harnessing the power of rose and advanced science to rejuvenate and energize the skin. Available in a limited-edition 2025 Chinese New Year package (RM1,495).<\/p>\n

\"\"<\/strong><\/p>\n

Lanc\u00f4me’s New Dramaphoria Lipsticks:<\/strong>
\nEmbrace the new year with Lanc\u00f4me’s “Dramaphoria” L’Absolu Rouge collection. Featuring four shades of pink and four shades of red inspired by emotions, these lipsticks deliver long-lasting colour and comfort (RM168).<\/p>\n