{"id":130847,"date":"2024-11-13T13:19:39","date_gmt":"2024-11-13T05:19:39","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=130847"},"modified":"2024-11-13T14:27:10","modified_gmt":"2024-11-13T06:27:10","slug":"sofy-360-panty-cool-brings-refreshing-comfort-to-menstrual-care","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/happenings\/sofy-360-panty-cool-brings-refreshing-comfort-to-menstrual-care\/","title":{"rendered":"SOFY 360 Panty Cool Brings Refreshing Comfort to Menstrual Care"},"content":{"rendered":"<p>In a refreshing twist to women\u2019s period care, SOFY, Japan&#8217;s leading sanitary brand, introduced the <strong>SOFY 360 Panty Cool<\/strong>\u2014the first cooling panty in Malaysia designed to transform the menstrual experience. This innovation, presented at an event held at The Alchemy, Starhill, aims to provide unparalleled comfort, featuring a real minty cool sensation that helps women feel fresher all day and night.<\/p>\n<figure id=\"attachment_130849\" aria-describedby=\"caption-attachment-130849\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-130849 size-full\" src=\"https:\/\/media.pamper.my\/2024\/11\/SOFY-360-Panty-Cool-Launch_3.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/media.pamper.my\/2024\/11\/SOFY-360-Panty-Cool-Launch_3.jpg 800w, https:\/\/media.pamper.my\/2024\/11\/SOFY-360-Panty-Cool-Launch_3-300x200.jpg 300w, https:\/\/media.pamper.my\/2024\/11\/SOFY-360-Panty-Cool-Launch_3-150x100.jpg 150w, https:\/\/media.pamper.my\/2024\/11\/SOFY-360-Panty-Cool-Launch_3-768x512.jpg 768w, https:\/\/media.pamper.my\/2024\/11\/SOFY-360-Panty-Cool-Launch_3-696x464.jpg 696w, https:\/\/media.pamper.my\/2024\/11\/SOFY-360-Panty-Cool-Launch_3-630x420.jpg 630w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-130849\" class=\"wp-caption-text\">(L-R) Uni-Charm Corporation\u2019s Group Managing Director, Toru Fujita, and Watsons Malaysia&#8217;s Chief Operating Officer of Health and Beauty Asia, Caryn Loh<\/figcaption><\/figure>\n<p>The launch was celebrated by Uni-Charm Corporation\u2019s Group Managing Director, Toru Fujita, who emphasized SOFY&#8217;s mission to support women\u2019s comfort and confidence, even on their most challenging days. Ms. Amanda Wong, Senior Brand Manager of SOFY Malaysia &amp; Singapore, shared insights behind this game-changing product, noting that nearly 45% of women still face discomfort even with standard leak-protection options. SOFY 360 Panty Cool promises a breath of fresh air, offering leak protection, a stretchy soft waistband, and up to 12 hours of absorbency for all-day comfort and overnight peace of mind.<\/p>\n<figure id=\"attachment_130853\" aria-describedby=\"caption-attachment-130853\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-130853 size-full\" src=\"https:\/\/media.pamper.my\/2024\/11\/SOFY-360-Panty-Cool-Launch_6.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/media.pamper.my\/2024\/11\/SOFY-360-Panty-Cool-Launch_6.jpg 800w, https:\/\/media.pamper.my\/2024\/11\/SOFY-360-Panty-Cool-Launch_6-300x200.jpg 300w, https:\/\/media.pamper.my\/2024\/11\/SOFY-360-Panty-Cool-Launch_6-150x100.jpg 150w, https:\/\/media.pamper.my\/2024\/11\/SOFY-360-Panty-Cool-Launch_6-768x512.jpg 768w, https:\/\/media.pamper.my\/2024\/11\/SOFY-360-Panty-Cool-Launch_6-696x464.jpg 696w, https:\/\/media.pamper.my\/2024\/11\/SOFY-360-Panty-Cool-Launch_6-630x420.jpg 630w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-130853\" class=\"wp-caption-text\">Ms. Amanda Wong, Senior Brand Manager of SOFY Malaysia &amp; Singapore<\/figcaption><\/figure>\n<p>To bring this breakthrough to the public, SOFY launched the #CoolParty Pop-Up Roadshow at Lot 10 Premier Terrace in Kuala Lumpur. Running from October 31st to November 10th, 2024, the pop-up allowed visitors to experience the SOFY 360 Panty Cool, interact with fun displays, snap Instagram-worthy photos, and enjoy free samples. In addition to special promotions, visitors was also able to make a positive impact through SOFY\u2019s charitable initiative: for every sanitary pad pack donated, SOFY will donate an extra pack to women in need.<\/p>\n<figure id=\"attachment_130852\" aria-describedby=\"caption-attachment-130852\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-130852 size-full\" src=\"https:\/\/media.pamper.my\/2024\/11\/SOFY-360-Panty-Cool-Launch_7.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/media.pamper.my\/2024\/11\/SOFY-360-Panty-Cool-Launch_7.jpg 800w, https:\/\/media.pamper.my\/2024\/11\/SOFY-360-Panty-Cool-Launch_7-300x200.jpg 300w, https:\/\/media.pamper.my\/2024\/11\/SOFY-360-Panty-Cool-Launch_7-150x100.jpg 150w, https:\/\/media.pamper.my\/2024\/11\/SOFY-360-Panty-Cool-Launch_7-768x512.jpg 768w, https:\/\/media.pamper.my\/2024\/11\/SOFY-360-Panty-Cool-Launch_7-696x464.jpg 696w, https:\/\/media.pamper.my\/2024\/11\/SOFY-360-Panty-Cool-Launch_7-630x420.jpg 630w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-130852\" class=\"wp-caption-text\">#CoolParty Pop-Up Roadshow<\/figcaption><\/figure>\n<p>Discover the new SOFY 360 Panty Cool now at Watsons stores or online. For updates, visit SOFY\u2019s official pages on <a href=\"https:\/\/www.facebook.com\/SOFYMalaysia\/\" target=\"_blank\" rel=\"noopener\">Facebook<\/a>, <a href=\"https:\/\/www.instagram.com\/sofymalaysia\/\" target=\"_blank\" rel=\"noopener\">Instagram<\/a>, and <a href=\"https:\/\/www.tiktok.com\/@sofymalaysia\/\" target=\"_blank\" rel=\"noopener\">TikTok<\/a>.<\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/health\/6-unexpected-ways-pamper-menstrual-cycle\/\" target=\"_blank\" rel=\"noopener\">6 Unexpected Ways to Pamper Yourself During Your Menstrual Cycle<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a refreshing twist to women\u2019s period care, SOFY, Japan&#8217;s leading sanitary brand, introduced the SOFY 360 Panty Cool\u2014the first cooling panty in Malaysia designed to transform the menstrual experience. This innovation, presented at an event held at The Alchemy, Starhill, aims to provide unparalleled comfort, featuring a real minty cool sensation that helps women [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":130848,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[27,423],"tags":[28053,28054,28052,28051,28048,28050,28049],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SOFY 360 Panty Cool Brings Refreshing Comfort to Menstrual Care | Pamper.My<\/title>\n<meta name=\"description\" content=\"SOFY introduced the first cooling panty in Malaysia - SOFY 360 Panty Cool - designed to transform the menstrual experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/lifestyle\/happenings\/sofy-360-panty-cool-brings-refreshing-comfort-to-menstrual-care\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SOFY 360 Panty Cool Brings Refreshing Comfort to Menstrual Care | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"SOFY introduced the first cooling panty in Malaysia - 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