{"id":129999,"date":"2024-09-30T07:00:55","date_gmt":"2024-09-29T23:00:55","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=129999"},"modified":"2024-09-30T14:36:31","modified_gmt":"2024-09-30T06:36:31","slug":"k-pop-star-nayeon-of-twice-joins-bonia-for-50th-anniversary-celebration","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/k-pop-star-nayeon-of-twice-joins-bonia-for-50th-anniversary-celebration\/","title":{"rendered":"K-Pop Star Nayeon of TWICE Joins BONIA for 50th Anniversary Celebration"},"content":{"rendered":"

Luxury fashion house BONIA marked its 50th anniversary with a grand celebration titled \u201cThe BONIA 50-Year Voyage: Celebrating Our Journey with You<\/strong>\u201d, held at Pavilion Kuala Lumpur. The highlight of this milestone event was the appearance of BONIA’s global ambassador, Nayeon<\/strong>, from the renowned K-pop group TWICE. Her presence added star power to an already dazzling affair, drawing in fans and fashion lovers alike.<\/p>\n

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Nayeon with BONIA management team<\/figcaption><\/figure>\n
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Nayeon’s surprise birthday celebration adds special spark to BONIA\u2019s 50th Anniversary event<\/figcaption><\/figure>\n
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Nayeon at BONIA\u2019s 50th Anniversary event<\/figcaption><\/figure>\n
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Nayeon’s fans packed the mall from early morning, eager to catch a glimpse of their idol.<\/figcaption><\/figure>\n

Themed around global exploration and timeless elegance, the pop-up event featured an immersive 5 Senses Journey<\/strong>, allowing visitors to explore the brand\u2019s heritage and forward-thinking innovations. From a visual showcase of BONIA\u2019s iconic globe print to an aromatic station inspired by world travels, each touchpoint celebrated BONIA\u2019s five-decade-long legacy in the fashion industry.<\/p>\n

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Bonia 50-Year Pop-Up<\/figcaption><\/figure>\n
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Bonia 50-Year Pop-Up – Nayeon’s Picks<\/figcaption><\/figure>\n
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Bonia 50-Year Pop-Up Collection<\/figcaption><\/figure>\n

Nayeon, who also unveiled the BONIA 50th Anniversary Sustainable Collection<\/strong>, presented the new line of eco-conscious accessories. The collection, adorned with BONIA\u2019s signature globe print, emphasizes the brand\u2019s commitment to sustainability, while maintaining its reputation for style and craftsmanship.<\/p>\n

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Nayeon signed on the signage at BONIA 50th Anniversary Sustainable Collection section<\/figcaption><\/figure>\n
\"Nayeon <\/a>
Nayeon with BONIA 50th Anniversary Sustainable Collection <\/div> <\/div> <\/div>
\"BONIA <\/a>
BONIA 50th Anniversary Sustainable Collection <\/div> <\/div> <\/div> <\/div> <\/div>\n
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BONIA 50th Anniversary Sustainable Collection<\/figcaption><\/figure>\n
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BONIA 50th Anniversary Sustainable Collection<\/figcaption><\/figure>\n

Visitors were treated to a range of exciting activities, including a personalized postcard station, bespoke bag services, and photo opportunities with a towering 8-foot BONIA leather icon. BONIA enthusiasts also had the chance to shop exclusive collections and limited-edition merchandise.<\/p>\n

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Bonia 50-Year Pop-Up Newsstand<\/figcaption><\/figure>\n
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8-foot BONIA leather icon<\/figcaption><\/figure>\n
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Bonia 50-Year Pop-Up Cafe<\/figcaption><\/figure>\n

The celebration continues as BONIA invites guests to Pavilion Kuala Lumpur to experience the pop-up event, which runs through the end of the month. With Nayeon as the face of BONIA\u2019s future, the 50th anniversary is not just a look back at history but a vibrant step forward into a sustainable and innovative future.<\/p>\n

For more information, visit BONIA\u2019s official website<\/a> or stop by Pavilion KL to immerse yourself in this exclusive journey.<\/p>\n