{"id":128845,"date":"2024-08-05T06:00:45","date_gmt":"2024-08-04T22:00:45","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=128845"},"modified":"2024-08-05T18:13:05","modified_gmt":"2024-08-05T10:13:05","slug":"klfw-2024-magnum-melts-hearts-on-the-runway-with-a-sweet-collaboration-with-shals-and-tact","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/klfw-2024-magnum-melts-hearts-on-the-runway-with-a-sweet-collaboration-with-shals-and-tact\/","title":{"rendered":"KLFW 2024: Magnum Melts Hearts on the Runway with a Sweet Collaboration with SHALS and Tact"},"content":{"rendered":"<p><strong>Magnum, the iconic ice cream brand, made waves at Kuala Lumpur Fashion Week (KLFW) with a sweet fashionable collaboration that merged fashion and flavour. The iconic brand partnered with local designers SHALS and Tact to create a stunning collection inspired by Magnum\u2019s decadent ice cream offerings.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-128848\" src=\"https:\/\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_-Magnum-Ambassador-Nyokki_3.jpg\" alt=\"\" width=\"800\" height=\"532\" srcset=\"https:\/\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_-Magnum-Ambassador-Nyokki_3.jpg 800w, https:\/\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_-Magnum-Ambassador-Nyokki_3-300x200.jpg 300w, https:\/\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_-Magnum-Ambassador-Nyokki_3-150x100.jpg 150w, https:\/\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_-Magnum-Ambassador-Nyokki_3-768x511.jpg 768w, https:\/\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_-Magnum-Ambassador-Nyokki_3-696x463.jpg 696w, https:\/\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_-Magnum-Ambassador-Nyokki_3-632x420.jpg 632w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-128858\" src=\"https:\/\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_Models-for-KLFW_6.jpg\" alt=\"\" width=\"800\" height=\"532\" srcset=\"https:\/\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_Models-for-KLFW_6.jpg 800w, https:\/\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_Models-for-KLFW_6-300x200.jpg 300w, https:\/\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_Models-for-KLFW_6-150x100.jpg 150w, https:\/\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_Models-for-KLFW_6-768x511.jpg 768w, https:\/\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_Models-for-KLFW_6-696x463.jpg 696w, https:\/\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_Models-for-KLFW_6-632x420.jpg 632w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-128851\" src=\"https:\/\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_-Magnum-Ambassador-Qiu-Wen_3.jpg\" alt=\"\" width=\"800\" height=\"532\" srcset=\"https:\/\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_-Magnum-Ambassador-Qiu-Wen_3.jpg 800w, https:\/\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_-Magnum-Ambassador-Qiu-Wen_3-300x200.jpg 300w, https:\/\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_-Magnum-Ambassador-Qiu-Wen_3-150x100.jpg 150w, https:\/\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_-Magnum-Ambassador-Qiu-Wen_3-768x511.jpg 768w, https:\/\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_-Magnum-Ambassador-Qiu-Wen_3-696x463.jpg 696w, https:\/\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_-Magnum-Ambassador-Qiu-Wen_3-632x420.jpg 632w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>The runway showcased a fusion of fashion and indulgence as designers drew inspiration from Magnum\u2019s rich flavours and textures. SHALS, renowned for sleek and stylish designs, and Tact, known for its minimalist aesthetic, brought Magnum\u2019s world of pleasure to life through their unique creations.<\/p>\n<div class=\"tiled-gallery type-rectangular tiled-gallery-unresized\" data-original-width=\"696\" data-carousel-extra='null' itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\" > <div class=\"gallery-row\" style=\"width: 696px; height: 347px;\" data-original-width=\"696\" data-original-height=\"347\" > <div class=\"gallery-group images-1\" style=\"width: 232px; height: 347px;\" data-original-width=\"232\" data-original-height=\"347\" > <div class=\"tiled-gallery-item tiled-gallery-item-small\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/i0.wp.com\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_-Magnum-Ambassador-Nyokki_2.jpg?ssl=1\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"228\"> <meta itemprop=\"height\" content=\"343\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"128847\" data-orig-file=\"https:\/\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_-Magnum-Ambassador-Nyokki_2.jpg\" data-orig-size=\"532,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;4&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;NIKON Z 6_2&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1722622705&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;53&quot;,&quot;iso&quot;:&quot;2500&quot;,&quot;shutter_speed&quot;:&quot;0.004&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Magnum x KLFW_ Magnum Ambassador Nyokki_2\" data-image-description=\"\" data-medium-file=\"https:\/\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_-Magnum-Ambassador-Nyokki_2-200x300.jpg\" data-large-file=\"https:\/\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_-Magnum-Ambassador-Nyokki_2.jpg\" src=\"https:\/\/i0.wp.com\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_-Magnum-Ambassador-Nyokki_2.jpg?w=228&#038;h=343&#038;ssl=1\" width=\"228\" height=\"343\" data-original-width=\"228\" data-original-height=\"343\" itemprop=\"http:\/\/schema.org\/image\" title=\"Magnum x KLFW_ Magnum Ambassador Nyokki_2\" alt=\"Magnum x KLFW_ Magnum Ambassador Nyokki_2\" style=\"width: 228px; height: 343px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 232px; height: 347px;\" data-original-width=\"232\" data-original-height=\"347\" > <div class=\"tiled-gallery-item tiled-gallery-item-small\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/i0.wp.com\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_Models-for-KLFW_5.jpg?ssl=1\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"228\"> <meta itemprop=\"height\" content=\"343\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"128857\" data-orig-file=\"https:\/\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_Models-for-KLFW_5.jpg\" data-orig-size=\"532,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;4&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;NIKON Z 6_2&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1722622682&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;46&quot;,&quot;iso&quot;:&quot;2000&quot;,&quot;shutter_speed&quot;:&quot;0.003125&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Magnum x KLFW_Models for KLFW_5\" data-image-description=\"\" data-medium-file=\"https:\/\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_Models-for-KLFW_5-200x300.jpg\" data-large-file=\"https:\/\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_Models-for-KLFW_5.jpg\" src=\"https:\/\/i0.wp.com\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_Models-for-KLFW_5.jpg?w=228&#038;h=343&#038;ssl=1\" width=\"228\" height=\"343\" data-original-width=\"228\" data-original-height=\"343\" itemprop=\"http:\/\/schema.org\/image\" title=\"Magnum x KLFW_Models for KLFW_5\" alt=\"Magnum x KLFW_Models for KLFW_5\" style=\"width: 228px; height: 343px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 232px; height: 347px;\" data-original-width=\"232\" data-original-height=\"347\" > <div class=\"tiled-gallery-item tiled-gallery-item-small\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/i0.wp.com\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_Models-for-KLFW_4.jpg?ssl=1\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"228\"> <meta itemprop=\"height\" content=\"343\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"128856\" data-orig-file=\"https:\/\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_Models-for-KLFW_4.jpg\" data-orig-size=\"532,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;3.5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;NIKON Z 6_2&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1722617337&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;24&quot;,&quot;iso&quot;:&quot;1000&quot;,&quot;shutter_speed&quot;:&quot;0.008&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Magnum x KLFW_Models for KLFW_4\" data-image-description=\"\" data-medium-file=\"https:\/\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_Models-for-KLFW_4-200x300.jpg\" data-large-file=\"https:\/\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_Models-for-KLFW_4.jpg\" src=\"https:\/\/i0.wp.com\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_Models-for-KLFW_4.jpg?w=228&#038;h=343&#038;ssl=1\" width=\"228\" height=\"343\" data-original-width=\"228\" data-original-height=\"343\" itemprop=\"http:\/\/schema.org\/image\" title=\"Magnum x KLFW_Models for KLFW_4\" alt=\"Magnum x KLFW_Models for KLFW_4\" style=\"width: 228px; height: 343px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <\/div> <!-- close row --> <\/div>\n<p>As the spotlight dimmed on the runway, Magnum unveiled another exciting treat \u2013 a sneak peek of their upcoming <strong>Magnum Mango Yoghurt Parfait<\/strong>, set to tantalise taste buds soon. This refreshing treat promises a perfect balance of creamy yoghurt and tropical mango sweetness.<\/p>\n<div class=\"tiled-gallery type-rectangular tiled-gallery-unresized\" data-original-width=\"696\" data-carousel-extra='null' itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\" > <div class=\"gallery-row\" style=\"width: 696px; height: 521px;\" data-original-width=\"696\" data-original-height=\"521\" > <div class=\"gallery-group images-1\" style=\"width: 348px; height: 521px;\" data-original-width=\"348\" data-original-height=\"521\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/i0.wp.com\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_-Magnum-Ambassador-Qiu-Wen_1.jpg?ssl=1\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"344\"> <meta itemprop=\"height\" content=\"517\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"128849\" data-orig-file=\"https:\/\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_-Magnum-Ambassador-Qiu-Wen_1.jpg\" data-orig-size=\"532,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;3.2&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;NIKON Z 6_2&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1722614249&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;28&quot;,&quot;iso&quot;:&quot;1000&quot;,&quot;shutter_speed&quot;:&quot;0.008&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Magnum x KLFW_ Magnum Ambassador Qiu Wen_1\" data-image-description=\"\" data-medium-file=\"https:\/\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_-Magnum-Ambassador-Qiu-Wen_1-200x300.jpg\" data-large-file=\"https:\/\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_-Magnum-Ambassador-Qiu-Wen_1.jpg\" src=\"https:\/\/i0.wp.com\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_-Magnum-Ambassador-Qiu-Wen_1.jpg?w=344&#038;h=517&#038;ssl=1\" width=\"344\" height=\"517\" data-original-width=\"344\" data-original-height=\"517\" itemprop=\"http:\/\/schema.org\/image\" title=\"Magnum x KLFW_ Magnum Ambassador Qiu Wen_1\" alt=\"Magnum x KLFW_ Magnum Ambassador Qiu Wen_1\" style=\"width: 344px; height: 517px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 348px; height: 521px;\" data-original-width=\"348\" data-original-height=\"521\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/i0.wp.com\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_Models-for-KLFW_2.jpg?ssl=1\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"344\"> <meta itemprop=\"height\" content=\"517\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"128854\" data-orig-file=\"https:\/\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_Models-for-KLFW_2.jpg\" data-orig-size=\"532,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;3.5&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;NIKON Z 6_2&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1722617002&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;31&quot;,&quot;iso&quot;:&quot;1000&quot;,&quot;shutter_speed&quot;:&quot;0.008&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Magnum x KLFW_Models for KLFW_2\" data-image-description=\"\" data-medium-file=\"https:\/\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_Models-for-KLFW_2-200x300.jpg\" data-large-file=\"https:\/\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_Models-for-KLFW_2.jpg\" src=\"https:\/\/i0.wp.com\/media.pamper.my\/2024\/08\/Magnum-x-KLFW_Models-for-KLFW_2.jpg?w=344&#038;h=517&#038;ssl=1\" width=\"344\" height=\"517\" data-original-width=\"344\" data-original-height=\"517\" itemprop=\"http:\/\/schema.org\/image\" title=\"Magnum x KLFW_Models for KLFW_2\" alt=\"Magnum x KLFW_Models for KLFW_2\" style=\"width: 344px; height: 517px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <\/div> <!-- close row --> <\/div>\n<p>Magnum\u2019s foray into the fashion world is a testament to the brand\u2019s commitment to delivering extraordinary experiences that go beyond the realm of ice cream. This partnership between Magnum and SHALS and Tact at the KLFW 2024 redefined luxury, proving that fashion and food are the ultimate pairing.<\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/kuala-lumpur-fashion-week-2024-icons-collide-for-a-week-of-style\/\" target=\"_blank\" rel=\"noopener\">Kuala Lumpur Fashion Week 2024: Icons Collide for a Week of Style<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Magnum, the iconic ice cream brand, made waves at Kuala Lumpur Fashion Week (KLFW) with a sweet fashionable collaboration that merged fashion and flavour. The iconic brand partnered with local designers SHALS and Tact to create a stunning collection inspired by Magnum\u2019s decadent ice cream offerings. The runway showcased a fusion of fashion and indulgence [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":128852,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[38,2701],"tags":[27473,927,1332,27472,1552,27317,21861,27478,27477],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>KLFW 2024: Magnum Melts Hearts on the Runway with a Sweet Collaboration with SHALS and Tact | Pamper.My<\/title>\n<meta name=\"description\" content=\"Magnum made waves at KLFW 2024 with a sweet fashionable collaboration with local designers SHALS and Tact that merged fashion and flavour.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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