{"id":128200,"date":"2024-07-05T06:00:05","date_gmt":"2024-07-04T22:00:05","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=128200"},"modified":"2024-07-04T15:38:10","modified_gmt":"2024-07-04T07:38:10","slug":"la-roche-posay-unveils-new-mela-b3-range-with-melasyl-molecule-to-combat-hyperpigmentation","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/skin-care\/la-roche-posay-unveils-new-mela-b3-range-with-melasyl-molecule-to-combat-hyperpigmentation\/","title":{"rendered":"La Roche-Posay Unveils New MELA B3 Range With Melasyl Molecule to Combat Hyperpigmentation"},"content":{"rendered":"<p><strong>In a significant breakthrough for those struggling with hyperpigmentation, La Roche-Posay introduces the MELA B3 product line, featuring the revolutionary Melasyl molecule.<\/strong> This first-in-class ingredient, developed after 18 years of research and extensive clinical trials, promises a new era in treating dark spots and uneven skin tone.<\/p>\n<p>Hyperpigmentation affects millions globally, impacting not only appearance but also mental well-being. A La Roche-Posay study revealed that over 50% of participants reported experiencing a form of pigmentation disorder, with social stigma attached to these conditions.<\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-128207 size-full\" src=\"https:\/\/media.pamper.my\/2024\/07\/La-Roche-Posay-MELA-B3-range.jpg\" alt=\"\" width=\"800\" height=\"445\" srcset=\"https:\/\/media.pamper.my\/2024\/07\/La-Roche-Posay-MELA-B3-range.jpg 800w, https:\/\/media.pamper.my\/2024\/07\/La-Roche-Posay-MELA-B3-range-300x167.jpg 300w, https:\/\/media.pamper.my\/2024\/07\/La-Roche-Posay-MELA-B3-range-150x83.jpg 150w, https:\/\/media.pamper.my\/2024\/07\/La-Roche-Posay-MELA-B3-range-768x427.jpg 768w, https:\/\/media.pamper.my\/2024\/07\/La-Roche-Posay-MELA-B3-range-696x387.jpg 696w, https:\/\/media.pamper.my\/2024\/07\/La-Roche-Posay-MELA-B3-range-755x420.jpg 755w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/strong><\/p>\n<p><strong>MELA B3 tackles hyperpigmentation at its core.<\/strong> Melasyl, a multi-patented molecule, boasts a unique mode of action that intercepts excess melanin before it reaches the skin&#8217;s surface. This translates to visible results in as little as one week.<\/p>\n<p>Key benefits of the MELA B3 range include:<\/p>\n<ul>\n<li><strong>Anti-inflammation<\/strong>: Reduces inflammation caused by UV exposure and pollution.<\/li>\n<li><strong>Skin renewal &amp; exfoliation<\/strong>: Promotes cellular turnover to diminish dark spots.<\/li>\n<li><strong>Antioxidant protection<\/strong>: Shields against free radicals that stimulate melanin production.<\/li>\n<li><strong>Dermo-Epidermal Junction Strengthening<\/strong>: Helps prevent melanin deposition for long-lasting results.<\/li>\n<\/ul>\n<p>The hero product, the <strong>MELA B3 Serum<\/strong>, combines Melasyl with 10% Niacinamide and other potent ingredients to address key factors like inflammation, skin renewal, and antioxidant protection. The MELA B3 range range includes:<\/p>\n<p style=\"text-align: center;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-128201\" src=\"https:\/\/media.pamper.my\/2024\/07\/MELA-B3-Clarifying-Micro-Peeling-Gel-Cleanser-150x300.png\" alt=\"\" width=\"150\" height=\"300\" srcset=\"https:\/\/media.pamper.my\/2024\/07\/MELA-B3-Clarifying-Micro-Peeling-Gel-Cleanser-150x300.png 150w, https:\/\/media.pamper.my\/2024\/07\/MELA-B3-Clarifying-Micro-Peeling-Gel-Cleanser-75x150.png 75w, https:\/\/media.pamper.my\/2024\/07\/MELA-B3-Clarifying-Micro-Peeling-Gel-Cleanser-210x420.png 210w, https:\/\/media.pamper.my\/2024\/07\/MELA-B3-Clarifying-Micro-Peeling-Gel-Cleanser.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>MELA B3 Clarifying Micro-Peeling Gel Cleanser (RM89.90)<\/strong>:<br \/>\nGently removes impurities and dead skin cells.<\/p>\n<p style=\"text-align: center;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-128203\" src=\"https:\/\/media.pamper.my\/2024\/07\/MELA-B3-Serum-150x300.png\" alt=\"\" width=\"150\" height=\"300\" srcset=\"https:\/\/media.pamper.my\/2024\/07\/MELA-B3-Serum-150x300.png 150w, https:\/\/media.pamper.my\/2024\/07\/MELA-B3-Serum-75x150.png 75w, https:\/\/media.pamper.my\/2024\/07\/MELA-B3-Serum-210x420.png 210w, https:\/\/media.pamper.my\/2024\/07\/MELA-B3-Serum.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>MELA B3 Serum (RM199.90)<\/strong>:<br \/>\nCombines Melasyl with 10% Niacinamide for targeted treatment.<\/p>\n<p style=\"text-align: center;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-128202\" src=\"https:\/\/media.pamper.my\/2024\/07\/MELA-B3-Cream-SPF-30-150x300.png\" alt=\"\" width=\"150\" height=\"300\" srcset=\"https:\/\/media.pamper.my\/2024\/07\/MELA-B3-Cream-SPF-30-150x300.png 150w, https:\/\/media.pamper.my\/2024\/07\/MELA-B3-Cream-SPF-30-75x150.png 75w, https:\/\/media.pamper.my\/2024\/07\/MELA-B3-Cream-SPF-30-210x420.png 210w, https:\/\/media.pamper.my\/2024\/07\/MELA-B3-Cream-SPF-30.png 400w\" sizes=\"(max-width: 150px) 100vw, 150px\" \/>MELA B3 Cream SPF 30 (RM159.90)<\/strong>:<br \/>\nProvides daily sun protection to prevent future hyperpigmentation.<\/p>\n<p>The new formulas are formulated with a luxurious, peach-colored gel texture for easy absorption and are suitable for sensitive skin.<\/p>\n<figure id=\"attachment_128206\" aria-describedby=\"caption-attachment-128206\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-128206\" src=\"https:\/\/media.pamper.my\/2024\/07\/La-Roche-Posay-MELA-B3-Launch-with-Wong-Tsui-Yu_2.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/media.pamper.my\/2024\/07\/La-Roche-Posay-MELA-B3-Launch-with-Wong-Tsui-Yu_2.jpg 1024w, https:\/\/media.pamper.my\/2024\/07\/La-Roche-Posay-MELA-B3-Launch-with-Wong-Tsui-Yu_2-300x200.jpg 300w, https:\/\/media.pamper.my\/2024\/07\/La-Roche-Posay-MELA-B3-Launch-with-Wong-Tsui-Yu_2-150x100.jpg 150w, https:\/\/media.pamper.my\/2024\/07\/La-Roche-Posay-MELA-B3-Launch-with-Wong-Tsui-Yu_2-768x512.jpg 768w, https:\/\/media.pamper.my\/2024\/07\/La-Roche-Posay-MELA-B3-Launch-with-Wong-Tsui-Yu_2-696x464.jpg 696w, https:\/\/media.pamper.my\/2024\/07\/La-Roche-Posay-MELA-B3-Launch-with-Wong-Tsui-Yu_2-630x420.jpg 630w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-128206\" class=\"wp-caption-text\">(From Left to Right) Dr. Ch\u2019ng Chin Chwen, Consultant Dermatologist; Angeline Tay, Assistant Manager at L\u2019Oreal Research &amp; Innovation Singapore; Ashlee Ng, General Manager of L\u2019Or\u00e9al Malaysia\u2019s Dermatological Beauty Division; Caryn Loh, Managing Director of Watsons Malaysia &amp; Regional Exclusives Director at Watsons International; and Priscilla Wong, Hong Kong TVB Actress and Television Host graced the launch of new MELA B3 product range featuring L\u2019Or\u00e9al\u2019s biggest pigmentation innovation, Melasyl<\/figcaption><\/figure>\n<p>La Roche-Posay officially launched the MELA B3 range at a pop-up event held at the Centre Court, Mid Valley Megamall, Kuala Lumpur on Wednesday, July 3. The event featured a special appearance by Hong Kong artist <a href=\"https:\/\/www.instagram.com\/wongtsuiyu\/\" target=\"_blank\" rel=\"noopener\"><strong>Priscilla Wong Tsui Yu<\/strong><\/a>, a longtime user of La Roche-Posay products since her high school days. The pop-up exhibition will run until July 7, and you&#8217;re invited to visit to discover the new MELA B3 range. Enjoy fun activities and exclusive deals!<\/p>\n<p><strong>La Roche-Posay MELA B3 Pop-Up<\/strong><br \/>\n<strong>Date:<\/strong> 1st &#8211; 7th July 2024<br \/>\n<strong>Time:<\/strong> 10am &#8211; 10pm<br \/>\n<strong>Venue:<\/strong> Centre Court, Ground Floor, Mid Valley Megamall Kuala Lumpur<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C88yGD7p-ld\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C88yGD7p-ld\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C88yGD7p-ld\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Pamper.my (@pamper.my)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p>Find La Roche-Posay&#8217;s MELA B3 range at all leading pharmacies and e-commerce platforms. For additional information about La Roche-Posay, visit <a href=\"https:\/\/www.laroche-posay.com\" target=\"_blank\" rel=\"noopener\">laroche-posay.com<\/a>.<\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/beauty\/skin-care\/sisley-unveils-phyto-blanc-la-nuit-a-nighttime-revolution-for-radiant-even-skin\/\" target=\"_blank\" rel=\"noopener\">Sisley Unveils Phyto-Blanc La Nuit: A Nighttime Revolution for Radiant, Even Skin<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a significant breakthrough for those struggling with hyperpigmentation, La Roche-Posay introduces the MELA B3 product line, featuring the revolutionary Melasyl molecule. This first-in-class ingredient, developed after 18 years of research and extensive clinical trials, promises a new era in treating dark spots and uneven skin tone. Hyperpigmentation affects millions globally, impacting not only appearance [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":128205,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[17,46,677,2699],"tags":[20906,20199,25304,27261,27259,27262,27264,27263,27260,16323,27265,27266],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La Roche-Posay Unveils New MELA B3 Range With Melasyl Molecule to Combat Hyperpigmentation | Pamper.My<\/title>\n<meta name=\"description\" content=\"La Roche-Posay introduces the MELA B3 product line, featuring the revolutionary Melasyl molecule to fight hyperpigmentation.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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