{"id":128189,"date":"2024-07-05T07:00:18","date_gmt":"2024-07-04T23:00:18","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=128189"},"modified":"2024-07-04T13:04:33","modified_gmt":"2024-07-04T05:04:33","slug":"melvita-unveils-a-new-look-discover-the-power-of-bio-generative-beauty","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/melvita-unveils-a-new-look-discover-the-power-of-bio-generative-beauty\/","title":{"rendered":"Melvita Unveils a New Look: Discover the Power of Bio-Generative Beauty"},"content":{"rendered":"<p data-sourcepos=\"5:1-5:211\"><strong>French organic beauty brand Melvita celebrates four decades of pioneering natural and scientific skincare with a brand new look.<\/strong> This evolution marks their entrance into a new era, where bio-generative beauty becomes even more crucial. By harnessing the power of science and nature, Melvita aims to revitalise our skin, bodies, and the planet.<\/p>\n<div id='gallery-1' class='gallery galleryid-128189 gallery-columns-2 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/media.pamper.my\/2024\/07\/Melvita-New-Logo-2024.png'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"94\" src=\"https:\/\/media.pamper.my\/2024\/07\/Melvita-New-Logo-2024-300x94.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/media.pamper.my\/2024\/07\/Melvita-New-Logo-2024-300x94.png 300w, https:\/\/media.pamper.my\/2024\/07\/Melvita-New-Logo-2024-150x47.png 150w, https:\/\/media.pamper.my\/2024\/07\/Melvita-New-Logo-2024-768x240.png 768w, https:\/\/media.pamper.my\/2024\/07\/Melvita-New-Logo-2024-696x218.png 696w, https:\/\/media.pamper.my\/2024\/07\/Melvita-New-Logo-2024.png 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/media.pamper.my\/2024\/07\/Melvita-Bio-generaitve-logo-design.png'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"182\" src=\"https:\/\/media.pamper.my\/2024\/07\/Melvita-Bio-generaitve-logo-design-300x182.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/media.pamper.my\/2024\/07\/Melvita-Bio-generaitve-logo-design-300x182.png 300w, https:\/\/media.pamper.my\/2024\/07\/Melvita-Bio-generaitve-logo-design-150x91.png 150w, https:\/\/media.pamper.my\/2024\/07\/Melvita-Bio-generaitve-logo-design-768x466.png 768w, https:\/\/media.pamper.my\/2024\/07\/Melvita-Bio-generaitve-logo-design-696x422.png 696w, https:\/\/media.pamper.my\/2024\/07\/Melvita-Bio-generaitve-logo-design-693x420.png 693w, https:\/\/media.pamper.my\/2024\/07\/Melvita-Bio-generaitve-logo-design.png 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p data-sourcepos=\"7:1-7:180\"><strong>Their new logo embodies the perfect harmony of natural ingredients and scientific expertise, a core value for Melvita.<\/strong> The design features an organic vein pattern, evoking both the textures of nature and healthy skin. This motif serves as the unifying thread woven throughout Melvita&#8217;s refreshed identity.<\/p>\n<p data-sourcepos=\"9:1-9:348\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-128197\" src=\"https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_2.jpg\" alt=\"\" width=\"1024\" height=\"739\" srcset=\"https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_2.jpg 1024w, https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_2-300x217.jpg 300w, https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_2-150x108.jpg 150w, https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_2-768x554.jpg 768w, https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_2-324x235.jpg 324w, https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_2-696x502.jpg 696w, https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_2-582x420.jpg 582w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-128196\" src=\"https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_3.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_3.jpg 1024w, https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_3-300x225.jpg 300w, https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_3-150x113.jpg 150w, https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_3-768x576.jpg 768w, https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_3-80x60.jpg 80w, https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_3-265x198.jpg 265w, https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_3-696x522.jpg 696w, https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_3-560x420.jpg 560w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-128195\" src=\"https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_5.jpg\" alt=\"\" width=\"1024\" height=\"768\" srcset=\"https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_5.jpg 1024w, https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_5-300x225.jpg 300w, https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_5-150x113.jpg 150w, https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_5-768x576.jpg 768w, https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_5-80x60.jpg 80w, https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_5-265x198.jpg 265w, https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_5-696x522.jpg 696w, https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_5-560x420.jpg 560w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/strong><\/p>\n<p data-sourcepos=\"9:1-9:348\"><strong>The refresh extends beyond the logo.<\/strong> Melvita&#8217;s new store concept embraces vibrant pops of color \u2013 a touch of pink, gold, and natural beige. This evokes a sense of natural beauty and promotes a holistic approach to well-being, inside and out. Their commitment to sustainability is further emphasized by their eco-conscious choice of modular furniture.<\/p>\n<p data-sourcepos=\"11:1-11:186\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-128193 aligncenter\" src=\"https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_8.jpg\" alt=\"\" width=\"600\" height=\"800\" srcset=\"https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_8.jpg 600w, https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_8-225x300.jpg 225w, https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_8-113x150.jpg 113w, https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_8-315x420.jpg 315w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-128194 aligncenter\" src=\"https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_10.jpg\" alt=\"\" width=\"600\" height=\"800\" srcset=\"https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_10.jpg 600w, https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_10-225x300.jpg 225w, https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_10-113x150.jpg 113w, https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_10-315x420.jpg 315w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-128198 aligncenter\" src=\"https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_7.jpg\" alt=\"\" width=\"600\" height=\"800\" srcset=\"https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_7.jpg 600w, https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_7-225x300.jpg 225w, https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_7-113x150.jpg 113w, https:\/\/media.pamper.my\/2024\/07\/Melvita-Mid-Valley-Megamall-New-Look_7-315x420.jpg 315w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/strong><\/p>\n<p data-sourcepos=\"11:1-11:186\"><strong>This brand evolution extends to product packaging, with a gradual rollout by 2025.<\/strong> All Melvita products will be adorned with the new design, signifying a fresh chapter for the brand.<\/p>\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/C89h4n5JOok\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:658px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/C89h4n5JOok\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/C89h4n5JOok\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Pamper.my (@pamper.my)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script><\/p>\n<p>Spot Melvita&#8217;s revamped stores at major shopping centres nationwide and explore the full range of organic skincare products to discover your perfect natural beauty routine.<\/p>\n<p data-sourcepos=\"11:1-11:186\"><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/beauty\/skin-care\/dehydrated-skin-say-hello-to-melvitas-source-de-roses-extraordinary-water\/\" target=\"_blank\" rel=\"noopener\">Dehydrated Skin? Say Hello to Melvita&#8217;s Source de Roses EXTRAordinary Water!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>French organic beauty brand Melvita celebrates four decades of pioneering natural and scientific skincare with a brand new look. This evolution marks their entrance into a new era, where bio-generative beauty becomes even more crucial. By harnessing the power of science and nature, Melvita aims to revitalise our skin, bodies, and the planet. Their new [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":128190,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[17,27,46,28,677,2699],"tags":[15622,14259,27257,14258,27258,13422,17836,9532,5505,6432,998,9266,1857],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Melvita Unveils a New Look: Discover the Power of Bio-Generative Beauty | Pamper.My<\/title>\n<meta name=\"description\" content=\"Melvita celebrates 40 years pioneering natural and scientific skincare with a brand new look - mark their entrance into bio-generative beauty!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/beauty\/melvita-unveils-a-new-look-discover-the-power-of-bio-generative-beauty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Melvita Unveils a New Look: Discover the Power of Bio-Generative Beauty | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"Melvita celebrates 40 years pioneering natural and scientific skincare with a brand new look - 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