{"id":127990,"date":"2024-07-01T06:00:15","date_gmt":"2024-06-30T22:00:15","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=127990"},"modified":"2024-06-30T21:58:05","modified_gmt":"2024-06-30T13:58:05","slug":"sk-ii-unveils-its-first-immersive-concept-store-in-kuala-lumpur","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/skin-care\/sk-ii-unveils-its-first-immersive-concept-store-in-kuala-lumpur\/","title":{"rendered":"SK-II Unveils Its First Immersive Concept Store in Kuala Lumpur"},"content":{"rendered":"

Global prestige skincare brand SK-II is ushering in a new era for its iconic PITERA™ essence with the grand opening of its first-ever concept store in the world at Mid Valley Megamall Kuala Lumpur, Malaysia. <\/strong>This innovative retail space offers a complete reimagining of the SK-II shopping experience, allowing customers to delve into the brand’s heritage and discover the science behind PITERA™ in a truly immersive way.\"\"<\/p>\n

Stepping into the SK-II Concept Store is like stepping into a sanctuary dedicated to the transformative power of PITERA™. The store delicately recreates the brand’s rich history, starting with the legendary tale of sake brewers’ hands and the subsequent discovery of PITERA™ over four decades ago.<\/p>\n

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Every detail is thoughtfully curated to bring the story of PITERA™ to life. Natural materials and artistic design elements showcase the brand’s Japanese heritage, while a specially designed product discovery area celebrates the craftsmanship behind SK-II’s innovative PITERA™ formulas. This area features a unique tester bar inspired by Sugidama balls,<\/strong> representing the time-honoured fermentation process, while art pieces crafted by a Shiga ceramist visually represent the unique benefits of each iconic SK-II skincare line. Even the store’s sensory experience is carefully considered, with subtle scents of Japanese cypress, Hinoki wood, and sandalwood creating a calming and luxurious atmosphere.<\/p>\n

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Inspired by the Japanese concept of omotenashi, or “wholehearted hospitality,” the store introduces the SK-II Skin Ceremony. This personalised consultation service, led by SK-II skin experts, treats skincare as a ritual, pampering customers with the care and respect their skin deserves.<\/p>\n

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The grand opening of the SK-II Concept Store on June 22nd featured appearances from some of Southeast Asia’s most prominent beauty influencers, as well as a special guest appearance by SK-II’s global ambassador, MINA<\/strong> from the global girl group TWICE. MINA shared about her affinity with the brand and engaged with fans in a fanmeet session.<\/p>\n

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A post shared by SK-II's Official Instagram (@skii)<\/a><\/p>\n<\/div>\n<\/blockquote>\n