{"id":127232,"date":"2024-05-09T06:00:47","date_gmt":"2024-05-08T22:00:47","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=127232"},"modified":"2024-05-08T17:14:50","modified_gmt":"2024-05-08T09:14:50","slug":"ecco-celebrates-new-store-opening-at-the-exchange-trx-with-stylish-ss24-collection-and-captivating-pop-up-experience","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/ecco-celebrates-new-store-opening-at-the-exchange-trx-with-stylish-ss24-collection-and-captivating-pop-up-experience\/","title":{"rendered":"ECCO Celebrates New Store Opening at The Exchange TRX with Stylish SS24 Collection and Captivating Pop-up Experience"},"content":{"rendered":"

Danish footwear brand ECCO<\/strong> marked a double celebration in Kuala Lumpur with the launch of its Spring\/Summer 2024 (SS24) collection and the grand opening of its newest store at The Exchange TRX mall last week.<\/p>\n

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ECCO’s new store at the Exchange TRX mall<\/figcaption><\/figure>\n
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ECCO SS24 collection<\/figcaption><\/figure>\n
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ECCO SS24 collection<\/figcaption><\/figure>\n

Adding to the excitement, a captivating pop-up experience took centre stage at The Exchange TRX’s centre court. Visitors could not only browse the brand’s latest SS24 collection but also put the brand’s legendary comfort to the test through interactive activities. To top it off, the pop-up offered an exclusive opportunity for attendees to customise their own ECCO mini sling bag \u2013 a limited-edition perk only available at the event.<\/p>\n

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ECCO Pop-up at the centre court, The Exchange TRX mall<\/figcaption><\/figure>\n
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Fun activity at the pop-up<\/figcaption><\/figure>\n
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ECCO sling bag customisation<\/figcaption><\/figure>\n

The event showcased ECCO’s commitment to both cutting-edge technology and on-trend styles. Here are the highlights:<\/p>\n

BIOM 2.2 Technology<\/strong><\/p>\n

The latest iteration of ECCO’s revolutionary BIOM technology promises enhanced comfort and performance with lightweight support. This technology is integrated across the entire collection, from sneakers to boots for men, women, and kids.<\/p>\n

Natacha Ramsay-Levi Collection<\/strong><\/p>\n

The sophomore collection by acclaimed designer Natacha Ramsay-Levi<\/strong> features unique designs that blend artistic vision with ECCO’s innovative technology. Look out for key styles like the ECCO BIOM C-TRAIL, a hybrid shoe offering both comfort and stability, and the updated ECCO OFF-ROAD Sandals with bold colours.<\/p>\n

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Natacha Ramsay-Levi Collection<\/figcaption><\/figure>\n

ECCO Kids COZMO Sandals<\/strong><\/p>\n

Making their debut, the comfortable and versatile COZMO sandals are now available for kids, allowing parents and children to share a stylish and comfortable footwear choice.<\/p>\n

Latest Golf Footwear Innovations<\/strong><\/p>\n

Golf enthusiasts can explore the groundbreaking ECCO GOLF LT1, a hybrid shoe that seamlessly blends style and functionality. Additionally, upgraded versions of the ECCO BIOM\u00ae H4 and C4 models offer golfers enhanced performance with features like BOA\u00ae Li2 dials for quick fit adjustments and GORE-TEX\u00ae SURROUND technology for waterproof comfort.<\/p>\n

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ECCO Golf Footwear Collection<\/figcaption><\/figure>\n

Renowned Malaysian fashion designer Melinda Looi<\/strong>, golfer Josh Ho<\/strong>, and parenting influencer Shaine<\/strong> all graced the event and shared their perspectives on the new collection.<\/p>\n

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Melinda Looi<\/figcaption><\/figure>\n