{"id":126003,"date":"2024-03-04T06:00:03","date_gmt":"2024-03-03T22:00:03","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=126003"},"modified":"2024-03-03T20:59:37","modified_gmt":"2024-03-03T12:59:37","slug":"ysl-beauty-unveils-myslf-fragrance-with-immersive-pop-up-in-kuala-lumpur","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/body\/ysl-beauty-unveils-myslf-fragrance-with-immersive-pop-up-in-kuala-lumpur\/","title":{"rendered":"YSL Beauty Unveils MYSLF Fragrance with Immersive Pop-Up in Kuala Lumpur"},"content":{"rendered":"

YSL Beauty took over the iconic REXKL venue on February 28th, 2024, to celebrate the launch of their bold new fragrance, MYSLF.<\/strong> This exclusive pop-up activation event, opened to 300 distinguished guests including press, celebrities, and trendsetters, marked the arrival of the latest addition to the YSL Beauty’s male fragrance collection.<\/p>\n

\"\"REXKL was transformed into a sleek and sophisticated space, echoing the monochromatic elegance of the MYSLF fragrance bottle. Matte black textures and concrete accents set the scene, while light projections and strategically placed mirrors played into the theme of self-discovery, enticing guests to capture photo-worthy moments.<\/p>\n

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From left to right: Irvine Quek, Alton Ang, Jack Gohr, Nadhir Nasar, Meerqeen, Zhen Ning, NYK, Hun Haqeem, Han Pin Ma, DJ Blink<\/figcaption><\/figure>\n
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From left to right: DJ FVDER, Alfred Sun, Benjamin Kheng, Desmond Tan, Zaireen Ibrahim (YSL Beaut\u00e9 General Manager), Glenn Yong, Jun Jie, Shawn Soh, Junz Loke<\/figcaption><\/figure>\n