{"id":125931,"date":"2024-02-28T07:00:16","date_gmt":"2024-02-27T23:00:16","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=125931"},"modified":"2024-02-27T17:52:37","modified_gmt":"2024-02-27T09:52:37","slug":"ysl-beaute-celebrates-myslf-fragrance-launch-with-an-immersive-pop-up-at-rexkl-from-march-1-3","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/body\/ysl-beaute-celebrates-myslf-fragrance-launch-with-an-immersive-pop-up-at-rexkl-from-march-1-3\/","title":{"rendered":"YSL Beaut\u00e9 Celebrates MYSLF Fragrance Launch with an Immersive Pop-Up at REXKL from March 1 &#8211; 3"},"content":{"rendered":"<p><strong>YSL Beaut\u00e9 invites you to celebrate the launch of its bold new fragrance, MYSLF, with a unique and immersive pop-up experience at REXKL from March 1st to 3rd, 2024.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-125932\" src=\"https:\/\/media.pamper.my\/2024\/02\/YSL-Beaute%CC%81-Experiential-Journey_01.jpg\" alt=\"\" width=\"576\" height=\"1024\" srcset=\"https:\/\/media.pamper.my\/2024\/02\/YSL-Beaute%CC%81-Experiential-Journey_01.jpg 576w, https:\/\/media.pamper.my\/2024\/02\/YSL-Beaute%CC%81-Experiential-Journey_01-169x300.jpg 169w, https:\/\/media.pamper.my\/2024\/02\/YSL-Beaute%CC%81-Experiential-Journey_01-84x150.jpg 84w, https:\/\/media.pamper.my\/2024\/02\/YSL-Beaute%CC%81-Experiential-Journey_01-236x420.jpg 236w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/>MYSLF, the latest masculine fragrance by YSL Beaut\u00e9, is more than just a scent. This shorthand for &#8220;myself&#8221; symbolizes the contemporary evolution of masculinity, encouraging men to explore their individuality and break free from societal expectations.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-125937\" src=\"https:\/\/media.pamper.my\/2024\/02\/MYSLF-EDP_3000x3000px.jpg\" alt=\"\" width=\"800\" height=\"800\" srcset=\"https:\/\/media.pamper.my\/2024\/02\/MYSLF-EDP_3000x3000px.jpg 800w, https:\/\/media.pamper.my\/2024\/02\/MYSLF-EDP_3000x3000px-300x300.jpg 300w, https:\/\/media.pamper.my\/2024\/02\/MYSLF-EDP_3000x3000px-150x150.jpg 150w, https:\/\/media.pamper.my\/2024\/02\/MYSLF-EDP_3000x3000px-768x768.jpg 768w, https:\/\/media.pamper.my\/2024\/02\/MYSLF-EDP_3000x3000px-696x696.jpg 696w, https:\/\/media.pamper.my\/2024\/02\/MYSLF-EDP_3000x3000px-420x420.jpg 420w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>The pop-up reflects this concept, featuring a luxurious yet unorthodox space with matte black textures and concrete inspired by the fragrance bottle. Mirrors throughout encourage self-reflection, echoing the MYSLF campaign and creating an unforgettable personal experience.<\/p>\n<p>Immerse yourself in a monochromatic experiential space with multiple zones. Express yourself at the puzzle booth, discover the unique notes of MYSLF, and capture memories in YSL Beaut\u00e9&#8217;s iconic photo booth. Additional surprises await, including complimentary coffee or a MYSLF-inspired mocktail. Complete all the zones and receive the MYSLF discovery kit to take home and continue your journey.<\/p>\n<div class=\"tiled-gallery type-rectangular tiled-gallery-unresized\" data-original-width=\"696\" data-carousel-extra='null' itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\" > <div class=\"gallery-row\" style=\"width: 696px; height: 306px;\" data-original-width=\"696\" data-original-height=\"306\" > <div class=\"gallery-group images-1\" style=\"width: 174px; height: 306px;\" data-original-width=\"174\" data-original-height=\"306\" > <div class=\"tiled-gallery-item tiled-gallery-item-small\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/i0.wp.com\/media.pamper.my\/2024\/02\/YSL-Beaute%CC%81-Experiential-Journey_02.jpg?ssl=1\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"170\"> <meta itemprop=\"height\" content=\"302\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"125933\" data-orig-file=\"https:\/\/media.pamper.my\/2024\/02\/YSL-Beaute%CC%81-Experiential-Journey_02.jpg\" data-orig-size=\"576,1024\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"YSL Beaute\u0301 Experiential Journey_02\" data-image-description=\"\" data-medium-file=\"https:\/\/media.pamper.my\/2024\/02\/YSL-Beaute%CC%81-Experiential-Journey_02-169x300.jpg\" data-large-file=\"https:\/\/media.pamper.my\/2024\/02\/YSL-Beaute%CC%81-Experiential-Journey_02.jpg\" src=\"https:\/\/i0.wp.com\/media.pamper.my\/2024\/02\/YSL-Beaute%CC%81-Experiential-Journey_02.jpg?w=170&#038;h=302&#038;ssl=1\" width=\"170\" height=\"302\" data-original-width=\"170\" data-original-height=\"302\" itemprop=\"http:\/\/schema.org\/image\" title=\"YSL Beaute\u0301 Experiential Journey_02\" alt=\"YSL Beaute\u0301 Experiential Journey_02\" style=\"width: 170px; height: 302px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 174px; height: 306px;\" data-original-width=\"174\" data-original-height=\"306\" > <div class=\"tiled-gallery-item tiled-gallery-item-small\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/i0.wp.com\/media.pamper.my\/2024\/02\/YSL-Beaute%CC%81-Experiential-Journey_04.jpg?ssl=1\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"170\"> <meta itemprop=\"height\" content=\"302\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"125935\" data-orig-file=\"https:\/\/media.pamper.my\/2024\/02\/YSL-Beaute%CC%81-Experiential-Journey_04.jpg\" data-orig-size=\"576,1024\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"YSL Beaute\u0301 Experiential Journey_04\" data-image-description=\"\" data-medium-file=\"https:\/\/media.pamper.my\/2024\/02\/YSL-Beaute%CC%81-Experiential-Journey_04-169x300.jpg\" data-large-file=\"https:\/\/media.pamper.my\/2024\/02\/YSL-Beaute%CC%81-Experiential-Journey_04.jpg\" src=\"https:\/\/i0.wp.com\/media.pamper.my\/2024\/02\/YSL-Beaute%CC%81-Experiential-Journey_04.jpg?w=170&#038;h=302&#038;ssl=1\" width=\"170\" height=\"302\" data-original-width=\"170\" data-original-height=\"302\" itemprop=\"http:\/\/schema.org\/image\" title=\"YSL Beaute\u0301 Experiential Journey_04\" alt=\"YSL Beaute\u0301 Experiential Journey_04\" style=\"width: 170px; height: 302px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 174px; height: 306px;\" data-original-width=\"174\" data-original-height=\"306\" > <div class=\"tiled-gallery-item tiled-gallery-item-small\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/i0.wp.com\/media.pamper.my\/2024\/02\/YSL-Beaute%CC%81-Experiential-Journey_05.jpg?ssl=1\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"170\"> <meta itemprop=\"height\" content=\"302\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"125936\" data-orig-file=\"https:\/\/media.pamper.my\/2024\/02\/YSL-Beaute%CC%81-Experiential-Journey_05.jpg\" data-orig-size=\"576,1024\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"YSL Beaute\u0301 Experiential Journey_05\" data-image-description=\"\" data-medium-file=\"https:\/\/media.pamper.my\/2024\/02\/YSL-Beaute%CC%81-Experiential-Journey_05-169x300.jpg\" data-large-file=\"https:\/\/media.pamper.my\/2024\/02\/YSL-Beaute%CC%81-Experiential-Journey_05.jpg\" src=\"https:\/\/i0.wp.com\/media.pamper.my\/2024\/02\/YSL-Beaute%CC%81-Experiential-Journey_05.jpg?w=170&#038;h=302&#038;ssl=1\" width=\"170\" height=\"302\" data-original-width=\"170\" data-original-height=\"302\" itemprop=\"http:\/\/schema.org\/image\" title=\"YSL Beaute\u0301 Experiential Journey_05\" alt=\"YSL Beaute\u0301 Experiential Journey_05\" style=\"width: 170px; height: 302px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 174px; height: 306px;\" data-original-width=\"174\" data-original-height=\"306\" > <div class=\"tiled-gallery-item tiled-gallery-item-small\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/i0.wp.com\/media.pamper.my\/2024\/02\/YSL-Beaute%CC%81-Experiential-Journey_03.jpg?ssl=1\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"170\"> <meta itemprop=\"height\" content=\"302\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"125934\" data-orig-file=\"https:\/\/media.pamper.my\/2024\/02\/YSL-Beaute%CC%81-Experiential-Journey_03.jpg\" data-orig-size=\"576,1024\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"YSL Beaute\u0301 Experiential Journey_03\" data-image-description=\"\" data-medium-file=\"https:\/\/media.pamper.my\/2024\/02\/YSL-Beaute%CC%81-Experiential-Journey_03-169x300.jpg\" data-large-file=\"https:\/\/media.pamper.my\/2024\/02\/YSL-Beaute%CC%81-Experiential-Journey_03.jpg\" src=\"https:\/\/i0.wp.com\/media.pamper.my\/2024\/02\/YSL-Beaute%CC%81-Experiential-Journey_03.jpg?w=170&#038;h=302&#038;ssl=1\" width=\"170\" height=\"302\" data-original-width=\"170\" data-original-height=\"302\" itemprop=\"http:\/\/schema.org\/image\" title=\"YSL Beaute\u0301 Experiential Journey_03\" alt=\"YSL Beaute\u0301 Experiential Journey_03\" style=\"width: 170px; height: 302px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <\/div> <!-- close row --> <\/div>\n<p>This pop-up opens to the public from March 1st to 3rd, 2024, 12PM to 8PM at REXKL. Embark on a journey of self-discovery and experience the all-new MYSLF fragrance by YSL Beaut\u00e9. Secure your spot by pre-registering through this <a href=\"https:\/\/www.yslbeauty.com.my\/en_MY\/fragrance\/myslf-encounter-your-true-self-event.html\" target=\"_blank\" rel=\"noopener\">link<\/a>.<\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/beauty\/mark-tuan-celebrates-ysl-beautes-grand-opening-at-the-exchange-trx-in-malaysia\/\" target=\"_blank\" rel=\"noopener\">Mark Tuan Celebrates YSL Beaut\u00e9&#8217;s Grand Opening at The Exchange TRX in Malaysia<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>YSL Beaut\u00e9 invites you to celebrate the launch of its bold new fragrance, MYSLF, with a unique and immersive pop-up experience at REXKL from March 1st to 3rd, 2024. MYSLF, the latest masculine fragrance by YSL Beaut\u00e9, is more than just a scent. This shorthand for &#8220;myself&#8221; symbolizes the contemporary evolution of masculinity, encouraging men [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":125937,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[27,423,2699],"tags":[26519,26520,26517,393,26338,26518,26516,6153],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YSL Beaut\u00e9 Celebrates MYSLF Fragrance Launch with an Immersive Pop-Up at REXKL from March 1 - 3 | Pamper.My<\/title>\n<meta name=\"description\" content=\"YSL Beaut\u00e9 invites you to celebrate the launch of its bold new fragrance, MYSLF, with an immersive pop-up at REXKL from March 1 to 3, 2024.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/beauty\/body\/ysl-beaute-celebrates-myslf-fragrance-launch-with-an-immersive-pop-up-at-rexkl-from-march-1-3\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YSL Beaut\u00e9 Celebrates MYSLF Fragrance Launch with an Immersive Pop-Up at REXKL from March 1 - 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