{"id":122659,"date":"2023-09-11T07:00:05","date_gmt":"2023-09-10T23:00:05","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=122659"},"modified":"2023-09-10T19:54:04","modified_gmt":"2023-09-10T11:54:04","slug":"rihanna-and-puma-unleash-the-future-of-sport-fashion-fenty-x-puma-avanti","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/rihanna-and-puma-unleash-the-future-of-sport-fashion-fenty-x-puma-avanti\/","title":{"rendered":"Rihanna and PUMA Unleash the Future of Sport Fashion: FENTY x PUMA Avanti"},"content":{"rendered":"<p>When global icon Rihanna teams up with sports powerhouse PUMA, you know something extraordinary is about to happen. And that&#8217;s precisely what has occurred with the launch of their latest creation: <strong>FENTY x PUMA Avanti<\/strong>. Rihanna&#8217;s return to PUMA as the Creative Director comes with a multi-year partnership and a slew of exciting product releases on the horizon. This collaboration blends PUMA&#8217;s rich sporting heritage with Rihanna&#8217;s iconic status as a leader in music, culture, and fashion.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-122661\" src=\"https:\/\/media.pamper.my\/2023\/09\/FENTY-x-PUMA-Avanti_2.jpg\" alt=\"\" width=\"828\" height=\"1024\" srcset=\"https:\/\/media.pamper.my\/2023\/09\/FENTY-x-PUMA-Avanti_2.jpg 828w, https:\/\/media.pamper.my\/2023\/09\/FENTY-x-PUMA-Avanti_2-243x300.jpg 243w, https:\/\/media.pamper.my\/2023\/09\/FENTY-x-PUMA-Avanti_2-121x150.jpg 121w, https:\/\/media.pamper.my\/2023\/09\/FENTY-x-PUMA-Avanti_2-768x950.jpg 768w, https:\/\/media.pamper.my\/2023\/09\/FENTY-x-PUMA-Avanti_2-324x400.jpg 324w, https:\/\/media.pamper.my\/2023\/09\/FENTY-x-PUMA-Avanti_2-696x861.jpg 696w, https:\/\/media.pamper.my\/2023\/09\/FENTY-x-PUMA-Avanti_2-340x420.jpg 340w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><\/p>\n<p>The FENTY x PUMA Avanti, the inaugural footwear franchise of this partnership, is a daring fusion of two PUMA classics. It seamlessly combines the high-quality leather design of the King football boot with the outsole of the heritage running shoe, Easy Rider. The result? A shoe that defies convention and exudes style.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-122662\" src=\"https:\/\/media.pamper.my\/2023\/09\/FENTY-x-PUMA-Avanti_6.jpg\" alt=\"\" width=\"800\" height=\"534\" srcset=\"https:\/\/media.pamper.my\/2023\/09\/FENTY-x-PUMA-Avanti_6.jpg 800w, https:\/\/media.pamper.my\/2023\/09\/FENTY-x-PUMA-Avanti_6-300x200.jpg 300w, https:\/\/media.pamper.my\/2023\/09\/FENTY-x-PUMA-Avanti_6-150x100.jpg 150w, https:\/\/media.pamper.my\/2023\/09\/FENTY-x-PUMA-Avanti_6-768x513.jpg 768w, https:\/\/media.pamper.my\/2023\/09\/FENTY-x-PUMA-Avanti_6-696x465.jpg 696w, https:\/\/media.pamper.my\/2023\/09\/FENTY-x-PUMA-Avanti_6-629x420.jpg 629w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Rihanna and PUMA have a history of reimagining sporty fashion, dating back to their partnership in 2015 with the Creeper. Their journey has included several successful footwear and apparel collections, cementing PUMA&#8217;s relevance in the fashion world.<\/p>\n<div class=\"tiled-gallery type-rectangular tiled-gallery-unresized\" data-original-width=\"696\" data-carousel-extra='null' itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\" > <div class=\"gallery-row\" style=\"width: 696px; height: 233px;\" data-original-width=\"696\" data-original-height=\"233\" > <div class=\"gallery-group images-1\" style=\"width: 348px; height: 233px;\" data-original-width=\"348\" data-original-height=\"233\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/i0.wp.com\/media.pamper.my\/2023\/09\/FENTY-x-PUMA-Avanti_7.jpg?ssl=1\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"344\"> <meta itemprop=\"height\" content=\"229\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"122663\" data-orig-file=\"https:\/\/media.pamper.my\/2023\/09\/FENTY-x-PUMA-Avanti_7.jpg\" data-orig-size=\"800,533\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS 5D Mark III&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1692698588&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;50&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.00625&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"FENTY x PUMA Avanti_7\" data-image-description=\"\" data-medium-file=\"https:\/\/media.pamper.my\/2023\/09\/FENTY-x-PUMA-Avanti_7-300x200.jpg\" data-large-file=\"https:\/\/media.pamper.my\/2023\/09\/FENTY-x-PUMA-Avanti_7.jpg\" src=\"https:\/\/i0.wp.com\/media.pamper.my\/2023\/09\/FENTY-x-PUMA-Avanti_7.jpg?w=344&#038;h=229&#038;ssl=1\" width=\"344\" height=\"229\" data-original-width=\"344\" data-original-height=\"229\" itemprop=\"http:\/\/schema.org\/image\" title=\"FENTY x PUMA Avanti_7\" alt=\"FENTY x PUMA Avanti_7\" style=\"width: 344px; height: 229px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 348px; height: 233px;\" data-original-width=\"348\" data-original-height=\"233\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/i0.wp.com\/media.pamper.my\/2023\/09\/FENTY-x-PUMA-Avanti_8.jpg?ssl=1\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"344\"> <meta itemprop=\"height\" content=\"229\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"122664\" data-orig-file=\"https:\/\/media.pamper.my\/2023\/09\/FENTY-x-PUMA-Avanti_8.jpg\" data-orig-size=\"800,533\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;Canon EOS 5D Mark III&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1692698758&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;50&quot;,&quot;iso&quot;:&quot;100&quot;,&quot;shutter_speed&quot;:&quot;0.00625&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"FENTY x PUMA Avanti_8\" data-image-description=\"\" data-medium-file=\"https:\/\/media.pamper.my\/2023\/09\/FENTY-x-PUMA-Avanti_8-300x200.jpg\" data-large-file=\"https:\/\/media.pamper.my\/2023\/09\/FENTY-x-PUMA-Avanti_8.jpg\" src=\"https:\/\/i0.wp.com\/media.pamper.my\/2023\/09\/FENTY-x-PUMA-Avanti_8.jpg?w=344&#038;h=229&#038;ssl=1\" width=\"344\" height=\"229\" data-original-width=\"344\" data-original-height=\"229\" itemprop=\"http:\/\/schema.org\/image\" title=\"FENTY x PUMA Avanti_8\" alt=\"FENTY x PUMA Avanti_8\" style=\"width: 344px; height: 229px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <\/div> <!-- close row --> <\/div>\n<p>The Avanti is designed for the whole family, reflecting inclusivity and versatility. It pays homage to PUMA&#8217;s football heritage while embracing Rihanna&#8217;s personal design language. The campaign, shot by Dennis Leupold, captures the essence of this groundbreaking collaboration, featuring notable names and showcasing the Avanti&#8217;s adaptability.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/-9LgzQ3I7_Q?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation\"><\/iframe><\/span><\/p>\n<p>The FENTY x PUMA Avanti collection is set to launch on September 15th at select locations and online, with a second drop coming this fall. Get ready to elevate your style with this fusion of sports heritage and fashion-forward innovation!<\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/puma-and-ripndip-release-playful-collab-featuring-lord-nermal\/\" target=\"_blank\" rel=\"noopener\">PUMA and RIPNDIP Release Playful Collab Featuring Lord Nermal<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When global icon Rihanna teams up with sports powerhouse PUMA, you know something extraordinary is about to happen. And that&#8217;s precisely what has occurred with the launch of their latest creation: FENTY x PUMA Avanti. Rihanna&#8217;s return to PUMA as the Creative Director comes with a multi-year partnership and a slew of exciting product releases [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":122660,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[38,2701],"tags":[25671,1315,1699,25672],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rihanna and PUMA Unleash the Future of Sport Fashion: FENTY x PUMA Avanti | Pamper.My<\/title>\n<meta name=\"description\" content=\"The FENTY x PUMA Avanti, the inaugural footwear franchise of this partnership, is a daring fusion of two PUMA classics.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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