{"id":12248,"date":"2016-01-21T12:00:02","date_gmt":"2016-01-21T04:00:02","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=12248"},"modified":"2016-01-22T00:06:20","modified_gmt":"2016-01-21T16:06:20","slug":"eddie-peng-as-new-face-for-boss-ss2016-eyewear-campaign","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/eddie-peng-as-new-face-for-boss-ss2016-eyewear-campaign\/","title":{"rendered":"Eddie Peng as New Face for BOSS SS2016 Eyewear Campaign"},"content":{"rendered":"<p><strong>The charming and dynamic Taiwanese-born\u00a0actor, <a href=\"https:\/\/en.wikipedia.org\/wiki\/Eddie_Peng\" target=\"_blank\">Eddie Peng<\/a>\u00a0has joined BOSS eyewear as the new face for the brand&#8217;s Spring\/Summer 2016 campaign.<\/strong> According to BOSS,\u00a0he was chosen for his energy and modern style, which embodies the spirit of BOSS eyewear.<\/p>\n<blockquote class=\"td_quote_box td_box_center\"><p>The new styles Eddie Peng is wearing in the campaign visuals are a perfect blend of contemporary and reduced design, conveying the functionality and timeless elegance that define the brand.<\/p><\/blockquote>\n<p><a href=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/S16SR_BM_013_sRGB_120dpi.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-12249\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/S16SR_BM_013_sRGB_120dpi.jpg\" alt=\"S16SR_BM_013_sRGB_120dpi\" width=\"1280\" height=\"853\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/S16SR_BM_013_sRGB_120dpi.jpg 1280w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/S16SR_BM_013_sRGB_120dpi-150x100.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/S16SR_BM_013_sRGB_120dpi-300x200.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/S16SR_BM_013_sRGB_120dpi-1024x682.jpg 1024w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/S16SR_BM_013_sRGB_120dpi-696x464.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/S16SR_BM_013_sRGB_120dpi-630x420.jpg 630w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/a><\/p>\n<p>The campaign was shot in\u00a0Montauk, New York and\u00a0uses the structure of a house and its grounds in different ways, playing with movement and perspective, to portrays the\u00a0central element of the BOSS DNA for this SS2016 campaign:<strong> the juxtaposition of architecture and nature<\/strong>.\u00a0Directed by\u00a0Artistic Director Jason Wu, and photographed by Inez van Lamsweerde and Vinoodh Matadin, the images exude a fresh, youthful spirit.<\/p>\n<p>In the campaign, Eddie wears optical and sunglass designs from the new collection &#8211; iconic pilot shape sunglasses and the\u00a0classic men\u2019s optical frame.<\/p>\n<h3><strong>Iconic Pilot Shape\u00a0<\/strong><\/h3>\n<div id='gallery-1' class='gallery galleryid-12248 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/eddie-peng-as-new-face-for-boss-ss2016-eyewear-campaign\/attachment\/boss0752fs_kcs9u\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"138\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/BOSS0752FS_KCS9U-300x138.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/BOSS0752FS_KCS9U-300x138.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/BOSS0752FS_KCS9U-150x69.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/BOSS0752FS_KCS9U-696x321.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/BOSS0752FS_KCS9U.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/eddie-peng-as-new-face-for-boss-ss2016-eyewear-campaign\/attachment\/boss0752fs_kcrsp\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"138\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/BOSS0752FS_KCRSP-300x138.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/BOSS0752FS_KCRSP-300x138.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/BOSS0752FS_KCRSP-150x69.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/BOSS0752FS_KCRSP-696x321.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/BOSS0752FS_KCRSP.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/eddie-peng-as-new-face-for-boss-ss2016-eyewear-campaign\/attachment\/boss0752fs_kcq3h\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"138\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/BOSS0752FS_KCQ3H-300x138.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/BOSS0752FS_KCQ3H-300x138.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/BOSS0752FS_KCQ3H-150x69.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/BOSS0752FS_KCQ3H-696x321.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/BOSS0752FS_KCQ3H.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>The sunglass design features an iconic pilot shape that combines a steel front with double carbon fibre temples. Soft-to-the-touch rubber structures the carbon fibre temples. Available in 3\u00a0colours: dark brown with carbon rubber in brown, matte black with carbon rubber in black, blue with carbon rubber in blue and in dark ruthenium with carbon rubber in red.<\/p>\n<h3><strong>Innovative Materials\u00a0<\/strong><\/h3>\n<div id='gallery-2' class='gallery galleryid-12248 gallery-columns-3 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/eddie-peng-as-new-face-for-boss-ss2016-eyewear-campaign\/attachment\/boss0734_kcs\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"138\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/BOSS0734_KCS-300x138.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/BOSS0734_KCS-300x138.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/BOSS0734_KCS-150x69.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/BOSS0734_KCS-696x321.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/BOSS0734_KCS.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/eddie-peng-as-new-face-for-boss-ss2016-eyewear-campaign\/attachment\/boss0734_kcr\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"138\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/BOSS0734_KCR-300x138.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/BOSS0734_KCR-300x138.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/BOSS0734_KCR-150x69.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/BOSS0734_KCR-696x321.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/BOSS0734_KCR.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/eddie-peng-as-new-face-for-boss-ss2016-eyewear-campaign\/attachment\/boss0734_kcq\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"138\" src=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/BOSS0734_KCQ-300x138.jpg\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/BOSS0734_KCQ-300x138.jpg 300w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/BOSS0734_KCQ-150x69.jpg 150w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/BOSS0734_KCQ-696x321.jpg 696w, https:\/\/www.pamper.my\/news\/wp-content\/uploads\/2016\/01\/BOSS0734_KCQ.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>These classic men\u2019s optical frame is crafted with sophisticated materials, such as metal, flexible carbon fiber and rubber. The double carbon fiber is visible at the temples and is merged with soft-to-the-touch rubber inserts. The frames come in classic and subtle shades such as black, brown and blue, underlining the styles\u2019 modern and reduced design.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The charming and dynamic Taiwanese-born\u00a0actor, Eddie Peng\u00a0has joined BOSS eyewear as the new face for the brand&#8217;s Spring\/Summer 2016 campaign. According to BOSS,\u00a0he was chosen for his energy and modern style, which embodies the spirit of BOSS eyewear. The new styles Eddie Peng is wearing in the campaign visuals are a perfect blend of contemporary [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":12250,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[38],"tags":[1138,693,881],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Eddie Peng as New Face for BOSS SS2016 Eyewear Campaign | Pamper.My<\/title>\n<meta name=\"description\" content=\"The charming and dynamic Taiwanese-born actor, Eddie Peng has joined BOSS eyewear as the new face for the brand&#039;s Spring\/Summer 2016 campaign. 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