{"id":122230,"date":"2023-08-18T06:00:45","date_gmt":"2023-08-17T22:00:45","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=122230"},"modified":"2023-08-16T17:28:26","modified_gmt":"2023-08-16T09:28:26","slug":"zalora-pioneers-the-adoption-of-generative-ai-in-sea","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/zalora-pioneers-the-adoption-of-generative-ai-in-sea\/","title":{"rendered":"ZALORA Pioneers the Adoption of Generative AI in SEA"},"content":{"rendered":"<p>ZALORA, Asia&#8217;s leading fashion e-commerce platform, is spearheading the adoption of generative AI technologies in Southeast Asia with the launch of its proprietary Platform-as-a-Service integration of OpenAI, <strong>TITAN<\/strong>.<\/p>\n<figure id=\"attachment_122231\" aria-describedby=\"caption-attachment-122231\" style=\"width: 534px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-122231 size-full\" src=\"https:\/\/media.pamper.my\/2023\/08\/Sumit-Jain-CTO-of-ZALORA.jpg\" alt=\"\" width=\"534\" height=\"800\" srcset=\"https:\/\/media.pamper.my\/2023\/08\/Sumit-Jain-CTO-of-ZALORA.jpg 534w, https:\/\/media.pamper.my\/2023\/08\/Sumit-Jain-CTO-of-ZALORA-200x300.jpg 200w, https:\/\/media.pamper.my\/2023\/08\/Sumit-Jain-CTO-of-ZALORA-100x150.jpg 100w, https:\/\/media.pamper.my\/2023\/08\/Sumit-Jain-CTO-of-ZALORA-280x420.jpg 280w\" sizes=\"(max-width: 534px) 100vw, 534px\" \/><figcaption id=\"caption-attachment-122231\" class=\"wp-caption-text\">Sumit Jain, Chief Technology Officer of ZALORA said: \u201cBy building on OpenAI technology through our proprietary platform, TITAN, we intend to lead Fashion E-commerce innovation in maintaining a safe and seamless experience for customers and taking the online shopping experience to the next level.\u201d<\/figcaption><\/figure>\n<p>TITAN is a powerful AI platform that can be used to automate tasks, improve customer experiences, and drive operational efficiencies. ZALORA is using TITAN to power a number of new initiatives, including:<\/p>\n<ul>\n<li><strong>Smart Search Discovery:<\/strong> This will improve the search experience for customers by making it easier to find what they are looking for.<\/li>\n<li><strong>Conversational Shopping Assistant:<\/strong> This will create a more personalized and engaging shopping experience for customers.<\/li>\n<li><strong>Production Automation:<\/strong> This will automate tasks such as tagging and product descriptions, freeing up employees to focus on more strategic work.<\/li>\n<li><strong>Internal Chatbots:<\/strong> These will improve employee productivity by providing them with access to information and resources without having to leave their workflow.<\/li>\n<\/ul>\n<p>ZALORA is also using TITAN to develop new ways to improve the customer experience, such as:<\/p>\n<ul>\n<li><strong>Virtual try-on:<\/strong> This will allow customers to virtually try on clothes before they buy them.<\/li>\n<li><strong>Personalized recommendations:<\/strong> This will recommend products that are tailored to each customer&#8217;s individual needs and preferences.<\/li>\n<li><strong>Real-time inventory tracking:<\/strong> This will ensure that customers always know when an item is in stock and available to purchase.<\/li>\n<\/ul>\n<p>In term of security measure,\u00a0 ZALORA has developed a series of principles to guide responsible innovation, and it is constantly working to improve its data security measures.<\/p>\n<figure id=\"attachment_122232\" aria-describedby=\"caption-attachment-122232\" style=\"width: 534px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-122232\" src=\"https:\/\/media.pamper.my\/2023\/08\/Gunjan-Soni-CEO-of-ZALORA-COO-of-Global-Fashion-Group.jpg\" alt=\"\" width=\"534\" height=\"800\" srcset=\"https:\/\/media.pamper.my\/2023\/08\/Gunjan-Soni-CEO-of-ZALORA-COO-of-Global-Fashion-Group.jpg 534w, https:\/\/media.pamper.my\/2023\/08\/Gunjan-Soni-CEO-of-ZALORA-COO-of-Global-Fashion-Group-200x300.jpg 200w, https:\/\/media.pamper.my\/2023\/08\/Gunjan-Soni-CEO-of-ZALORA-COO-of-Global-Fashion-Group-100x150.jpg 100w, https:\/\/media.pamper.my\/2023\/08\/Gunjan-Soni-CEO-of-ZALORA-COO-of-Global-Fashion-Group-280x420.jpg 280w\" sizes=\"(max-width: 534px) 100vw, 534px\" \/><figcaption id=\"caption-attachment-122232\" class=\"wp-caption-text\">Gunjan Soni, ZALORA CEO and Global Fashion Group COO said: \u201cWe are excited to embrace the future with Generative AI and leverage it to deliver the best \u2018tailored for fashion\u2019 e-commerce experience for our customers both during and post-purchase. With TITAN we will once again be the first in the region to offer these innovations to our growing loyal base.\u201d<\/figcaption><\/figure>\n<p>ZALORA&#8217;s adoption of TITAN is a significant milestone in the company&#8217;s journey to become the leading fashion e-commerce platform in Southeast Asia. With TITAN, ZALORA is well-positioned to deliver a truly &#8220;wow&#8221; customer experience and take the online shopping experience to the next level.<\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/zalora-welcomes-luxury-italian-brand-pinko-to-malaysia-and-singapore-elevating-fashion-choices-on-zalora-luxury\/\" target=\"_blank\" rel=\"noopener\">ZALORA Welcomes Luxury Italian Brand PINKO to Malaysia and Singapore, Elevating Fashion Choices on ZALORA Luxury<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ZALORA, Asia&#8217;s leading fashion e-commerce platform, is spearheading the adoption of generative AI technologies in Southeast Asia with the launch of its proprietary Platform-as-a-Service integration of OpenAI, TITAN. TITAN is a powerful AI platform that can be used to automate tasks, improve customer experiences, and drive operational efficiencies. ZALORA is using TITAN to power a [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":122231,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[38,2701,44],"tags":[22132,25566,25567,25565,5778,731],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ZALORA Pioneers the Adoption of Generative AI in SEA | Pamper.My<\/title>\n<meta name=\"description\" content=\"ZALORA is spearheading the adoption of generative AI technologies with the launch of its Platform-as-a-Service integration of OpenAI, TITAN.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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Discover unbeatable prices\u2026","rel":"","context":"In &quot;Fashion&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2023\/06\/ZALORA-Big-Fashion-Sale-2023_29.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":117014,"url":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/mcm-joins-zalora-luxury\/","url_meta":{"origin":122230,"position":2},"title":"MCM Joins ZALORA Luxury E-Commerce Platform","date":"Nov 25, 2022","format":false,"excerpt":"German-founded luxury leather goods brand, MCM (Moderne Creation Munch\u00ebn), has joined the ever growing list of ZALORA Luxury platform! The partnership with MCM aligns with ZALORA Luxury\u2019s expansion of established brands under the luxury me Launching this 11 November on ZALORA Luxury, MCM highlights its iconic bags - the M\u00fcnchen\u2026","rel":"","context":"In &quot;Fashion&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2022\/11\/MCM-joins-Lazada-Luxury.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":98271,"url":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/vestiaire-collective-now-available-on-zalora-malaysia\/","url_meta":{"origin":122230,"position":3},"title":"Vestiaire Collective Now Available On Zalora Malaysia","date":"Jun 17, 2020","format":false,"excerpt":"Following the previous news about the partnership between ZALORA and Vestiaire Collective, the global leading community driven platform for desirable pre-owned fashion in Hong Kong last month, this online fashion destination has announced that\u00a0Malaysia consumers can also now access over 5,000 of Vestiaire Collective\u2019s authenticated pre-owned items from luxury, fashion\u2026","rel":"","context":"In &quot;Fashion&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2020\/06\/Vestiaire-Collective_05.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":97691,"url":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/zalora-partners-with-vestiaire-collective-to-promote-sustainable-fashion-ecosystem-in-asia\/","url_meta":{"origin":122230,"position":4},"title":"Zalora Partners With Vestiaire Collective To Promote Sustainable Fashion Ecosystem in Asia","date":"May 19, 2020","format":false,"excerpt":"ZALORA\u2019s Hong Kong customers can access over 5,000 of Vestiaire Collective\u2019s authenticated pre-loved items across womens\u2019 and mens\u2019 categories on ZALORA\u2019s website and app as this online fashion destination has formed a partnership with Vestiaire Collective, the global leading community driven platform for desirable pre-owned fashion. The partnership kicked off\u2026","rel":"","context":"In &quot;Fashion&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2020\/05\/Vestiaire-Collective_06.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":104704,"url":"https:\/\/www.pamper.my\/news\/lifestyle\/happenings\/zalora-celebrates-9th-birthday-with-an-exciting-week-of-rewards-and-prizes\/","url_meta":{"origin":122230,"position":5},"title":"ZALORA Celebrates 9th Birthday With An Exciting Week of Rewards and Prizes","date":"Mar 23, 2021","format":false,"excerpt":"ZALORA, Asia\u2019s Fashion, Beauty and Lifestyle Destination, which is founded in 2012, will celebrate its 9th birthday this year with an exciting week of rewards and prizes from March 25th - 31st! ZALORA\u2019s 9th Birthday campaign offers discounts up to 90% off and top spenders have a chance to win\u2026","rel":"","context":"In &quot;Beauty&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2021\/03\/ZALORA-HEART4327.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/122230"}],"collection":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/comments?post=122230"}],"version-history":[{"count":2,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/122230\/revisions"}],"predecessor-version":[{"id":122234,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/122230\/revisions\/122234"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media\/122231"}],"wp:attachment":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media?parent=122230"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/categories?post=122230"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/tags?post=122230"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}