{"id":119169,"date":"2023-03-13T06:45:23","date_gmt":"2023-03-12T22:45:23","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=119169"},"modified":"2023-03-12T17:40:36","modified_gmt":"2023-03-12T09:40:36","slug":"lazada-transforms-bukit-bintang-into-glamorous-raya-fashion-runway-koleksi-raya-lazlook","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/special-feature\/pampermyraya2023\/lazada-transforms-bukit-bintang-into-glamorous-raya-fashion-runway-koleksi-raya-lazlook\/","title":{"rendered":"Lazada Transforms Bukit Bintang into Glamorous Raya Fashion Runway"},"content":{"rendered":"<p>Creating the Raya enchantment ahead of Aidilfitri that will be celebrated next month, Lazada turned the heart of Kuala Lumpur\u2019s Golden Triangle, Jalan Bukit Bintang into a glamorous 500m fashion runway with its exclusive <strong>Koleksi Raya LazLook<\/strong>. Featuring the latest festive collections from over <strong>10 renowned homegrown fashion brands<\/strong>, the live lookbook showcases a delightful Aidilfitri collection, giving Malaysians the opportunity to discover graceful and fashionable style inspirations for Raya.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-119172\" src=\"https:\/\/media.pamper.my\/2023\/03\/Fesyen-Raya-LazLook_Bukit-Bintang-Crosswalk.jpg\" alt=\"\" width=\"1024\" height=\"595\" srcset=\"https:\/\/media.pamper.my\/2023\/03\/Fesyen-Raya-LazLook_Bukit-Bintang-Crosswalk.jpg 1024w, https:\/\/media.pamper.my\/2023\/03\/Fesyen-Raya-LazLook_Bukit-Bintang-Crosswalk-300x174.jpg 300w, https:\/\/media.pamper.my\/2023\/03\/Fesyen-Raya-LazLook_Bukit-Bintang-Crosswalk-150x87.jpg 150w, https:\/\/media.pamper.my\/2023\/03\/Fesyen-Raya-LazLook_Bukit-Bintang-Crosswalk-768x446.jpg 768w, https:\/\/media.pamper.my\/2023\/03\/Fesyen-Raya-LazLook_Bukit-Bintang-Crosswalk-696x404.jpg 696w, https:\/\/media.pamper.my\/2023\/03\/Fesyen-Raya-LazLook_Bukit-Bintang-Crosswalk-723x420.jpg 723w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-119175\" src=\"https:\/\/media.pamper.my\/2023\/03\/Fesyen-Raya-LazLook_High-street-Runway-4.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/media.pamper.my\/2023\/03\/Fesyen-Raya-LazLook_High-street-Runway-4.jpg 1024w, https:\/\/media.pamper.my\/2023\/03\/Fesyen-Raya-LazLook_High-street-Runway-4-300x200.jpg 300w, https:\/\/media.pamper.my\/2023\/03\/Fesyen-Raya-LazLook_High-street-Runway-4-150x100.jpg 150w, https:\/\/media.pamper.my\/2023\/03\/Fesyen-Raya-LazLook_High-street-Runway-4-768x512.jpg 768w, https:\/\/media.pamper.my\/2023\/03\/Fesyen-Raya-LazLook_High-street-Runway-4-696x464.jpg 696w, https:\/\/media.pamper.my\/2023\/03\/Fesyen-Raya-LazLook_High-street-Runway-4-630x420.jpg 630w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-119173\" src=\"https:\/\/media.pamper.my\/2023\/03\/Fesyen-Raya-LazLook_High-street-Runway-1.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/media.pamper.my\/2023\/03\/Fesyen-Raya-LazLook_High-street-Runway-1.jpg 1024w, https:\/\/media.pamper.my\/2023\/03\/Fesyen-Raya-LazLook_High-street-Runway-1-300x200.jpg 300w, https:\/\/media.pamper.my\/2023\/03\/Fesyen-Raya-LazLook_High-street-Runway-1-150x100.jpg 150w, https:\/\/media.pamper.my\/2023\/03\/Fesyen-Raya-LazLook_High-street-Runway-1-768x512.jpg 768w, https:\/\/media.pamper.my\/2023\/03\/Fesyen-Raya-LazLook_High-street-Runway-1-696x464.jpg 696w, https:\/\/media.pamper.my\/2023\/03\/Fesyen-Raya-LazLook_High-street-Runway-1-630x420.jpg 630w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Over 50 models strutted down the high street before making their final chic stop at the CommonsKL @ BBPark, presenting stunning line-ups from <strong>Naelofar, Rico Rinaldi, Petit Moi, Poplook, Cynthia Tang, Zucca, Gene Martino, Zoe Arissa, Bayu Somerset, and TATO Shop<\/strong>. Turning heads at the country&#8217;s busiest crosswalk with a gorgeous array of designer baju kurung and Malaysian kebaya, the entire event was livestreamed on LazLive and simulcasted across Lazada Malaysia&#8217;s social media channels. Pedestrians along Jalan Bukit Bintang were also able to catch the livestream on the various digital out-of-home LED screens along the road including CuBIG billboards and The Cube @ Bukit Bintang.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-119170\" src=\"https:\/\/media.pamper.my\/2023\/03\/Alan-Chan-CEO-of-Lazada-Malaysia-center-in-blue-Baju-Melayu-with-the-10-homegrown-fashion-brand-partners-for-Fesyen-Raya-LazLook.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/media.pamper.my\/2023\/03\/Alan-Chan-CEO-of-Lazada-Malaysia-center-in-blue-Baju-Melayu-with-the-10-homegrown-fashion-brand-partners-for-Fesyen-Raya-LazLook.jpg 1024w, https:\/\/media.pamper.my\/2023\/03\/Alan-Chan-CEO-of-Lazada-Malaysia-center-in-blue-Baju-Melayu-with-the-10-homegrown-fashion-brand-partners-for-Fesyen-Raya-LazLook-300x200.jpg 300w, https:\/\/media.pamper.my\/2023\/03\/Alan-Chan-CEO-of-Lazada-Malaysia-center-in-blue-Baju-Melayu-with-the-10-homegrown-fashion-brand-partners-for-Fesyen-Raya-LazLook-150x100.jpg 150w, https:\/\/media.pamper.my\/2023\/03\/Alan-Chan-CEO-of-Lazada-Malaysia-center-in-blue-Baju-Melayu-with-the-10-homegrown-fashion-brand-partners-for-Fesyen-Raya-LazLook-768x512.jpg 768w, https:\/\/media.pamper.my\/2023\/03\/Alan-Chan-CEO-of-Lazada-Malaysia-center-in-blue-Baju-Melayu-with-the-10-homegrown-fashion-brand-partners-for-Fesyen-Raya-LazLook-696x464.jpg 696w, https:\/\/media.pamper.my\/2023\/03\/Alan-Chan-CEO-of-Lazada-Malaysia-center-in-blue-Baju-Melayu-with-the-10-homegrown-fashion-brand-partners-for-Fesyen-Raya-LazLook-630x420.jpg 630w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>&#8220;We are extremely honoured to collaborate with these renowned designers and homegrown brands, co-creating this one-of-a-kind Koleksi Raya LazLook fashion walk. All these looks are now available on Lazada and on our app under LazLook, where customers can find style inspirations and many of their favourite brands of Muslimah wear, which they can purchase with additional rewards and savings such as \u2018Everyday Cashback\u2019, stackable vouchers and \u2018Free Shipping\u2019 available during our ongoing Epic 11th Birthday Sale,\u201d said Alan Chan, Chief Executive Officer, Lazada Malaysia.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-119174\" src=\"https:\/\/media.pamper.my\/2023\/03\/Fesyen-Raya-LazLook_High-street-Runway-3.jpg\" alt=\"\" width=\"1024\" height=\"683\" srcset=\"https:\/\/media.pamper.my\/2023\/03\/Fesyen-Raya-LazLook_High-street-Runway-3.jpg 1024w, https:\/\/media.pamper.my\/2023\/03\/Fesyen-Raya-LazLook_High-street-Runway-3-300x200.jpg 300w, https:\/\/media.pamper.my\/2023\/03\/Fesyen-Raya-LazLook_High-street-Runway-3-150x100.jpg 150w, https:\/\/media.pamper.my\/2023\/03\/Fesyen-Raya-LazLook_High-street-Runway-3-768x512.jpg 768w, https:\/\/media.pamper.my\/2023\/03\/Fesyen-Raya-LazLook_High-street-Runway-3-696x464.jpg 696w, https:\/\/media.pamper.my\/2023\/03\/Fesyen-Raya-LazLook_High-street-Runway-3-630x420.jpg 630w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Fesyen Raya LazLook was sponsored by Kevin Murphy, Maybelline, and CommonsKL@BBPark and the livestream also featured a spectacular musical performance by singer Naim Daniel at the fashion show finale. Audiences who tuned in were excited to discover the new collections from the participating brands already available for purchase, as they picked up beneficial styling tips and tricks. Additionally, there were a host of engaging shoppertainment activities, such as games and challenges for audiences online and offline, with over RM50,000 worth of prizes and vouchers up for grabs.<\/p>\n<p>Click <a href=\"http:\/\/bit.ly\/3SQY11a\" target=\"_blank\" rel=\"noopener\">here<\/a> to check out over 250,000 options of the latest, unique, and affordable Raya must-haves on Lazada and follow Lazada Malaysia&#8217;s social media channels for the latest updates.<\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/pampermyraya2023\/fesyen-raya-lazlook\/\" target=\"_blank\" rel=\"noopener\">Catch \u2018Fesyen Raya LazLook\u2019 on LazLive Tomorrow and Win RM50,000 Worth of Prizes and Vouchers!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Creating the Raya enchantment ahead of Aidilfitri that will be celebrated next month, Lazada turned the heart of Kuala Lumpur\u2019s Golden Triangle, Jalan Bukit Bintang into a glamorous 500m fashion runway with its exclusive Koleksi Raya LazLook. Featuring the latest festive collections from over 10 renowned homegrown fashion brands, the live lookbook showcases a delightful [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":119171,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[24593,38,2701],"tags":[24579,24578,24605,24604,24630,24627,853,1021,3954,24602,24603,24628,24632,4056,24631,24606,24629],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lazada Transforms Bukit Bintang into Glamorous Raya Fashion Runway | Pamper.My<\/title>\n<meta name=\"description\" content=\"Lazada turned the heart of KL&#039;s Golden Triangle into a glamorous 500m fashion runway with its exclusive Koleksi Raya LazLook.\" \/>\n<meta name=\"robots\" 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