{"id":115450,"date":"2022-09-23T06:00:09","date_gmt":"2022-09-22T22:00:09","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=115450"},"modified":"2022-09-20T23:42:54","modified_gmt":"2022-09-20T15:42:54","slug":"braun-buffel-unveils-new-store-concept-at-ioi-city-mall-ii","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/braun-buffel-unveils-new-store-concept-at-ioi-city-mall-ii\/","title":{"rendered":"Braun B\u00fcffel Unveils New Store Concept At IOI City Mall II"},"content":{"rendered":"<p>Braun B\u00fcffel unveils the brand\u2019s new store design concept at IOI City Mall, Phase 2. Through artistry and nature, the elegantly futuristic aesthetic redefines Braun B\u00fcffel\u2019s retail environment into an immersive and compelling experience.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-115455\" src=\"https:\/\/media.pamper.my\/2022\/09\/DYP_BraunBuffel_IOI_008.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/media.pamper.my\/2022\/09\/DYP_BraunBuffel_IOI_008.jpg 800w, https:\/\/media.pamper.my\/2022\/09\/DYP_BraunBuffel_IOI_008-300x200.jpg 300w, https:\/\/media.pamper.my\/2022\/09\/DYP_BraunBuffel_IOI_008-150x100.jpg 150w, https:\/\/media.pamper.my\/2022\/09\/DYP_BraunBuffel_IOI_008-768x512.jpg 768w, https:\/\/media.pamper.my\/2022\/09\/DYP_BraunBuffel_IOI_008-696x464.jpg 696w, https:\/\/media.pamper.my\/2022\/09\/DYP_BraunBuffel_IOI_008-630x420.jpg 630w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>The mood within the store is one of the first in a series of conceptual spaces entitled &#8216;Distorted Nature&#8217;. Conceived somewhere between a gallery and a laboratory, the store called for a concept with the visual impact to draw shoppers into the store to experiment with human interest taking precedence over design intention.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-115452\" src=\"https:\/\/media.pamper.my\/2022\/09\/DYP_BraunBuffel_IOI_009.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https:\/\/media.pamper.my\/2022\/09\/DYP_BraunBuffel_IOI_009.jpg 800w, https:\/\/media.pamper.my\/2022\/09\/DYP_BraunBuffel_IOI_009-300x200.jpg 300w, https:\/\/media.pamper.my\/2022\/09\/DYP_BraunBuffel_IOI_009-150x100.jpg 150w, https:\/\/media.pamper.my\/2022\/09\/DYP_BraunBuffel_IOI_009-768x512.jpg 768w, https:\/\/media.pamper.my\/2022\/09\/DYP_BraunBuffel_IOI_009-696x464.jpg 696w, https:\/\/media.pamper.my\/2022\/09\/DYP_BraunBuffel_IOI_009-630x420.jpg 630w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>The centerpiece of the space is an abstract interpretation of a moss-covered tree sprouting from the floor through to the ceiling like an experiment growing in a sci-fi lab.<\/p>\n<div class=\"tiled-gallery type-rectangular tiled-gallery-unresized\" data-original-width=\"696\" data-carousel-extra='null' itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\" > <div class=\"gallery-row\" style=\"width: 696px; height: 490px;\" data-original-width=\"696\" data-original-height=\"490\" > <div class=\"gallery-group images-1\" style=\"width: 328px; height: 490px;\" data-original-width=\"328\" data-original-height=\"490\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/braun-buffel-unveils-new-store-concept-at-ioi-city-mall-ii\/attachment\/braunbuffel_ioi-ii_2\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"324\"> <meta itemprop=\"height\" content=\"486\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"115453\" data-orig-file=\"https:\/\/media.pamper.my\/2022\/09\/BraunBuffel_IOI-II_2.jpg\" data-orig-size=\"533,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;3.2&quot;,&quot;credit&quot;:&quot;LINCOLN LUKE CHANIS&quot;,&quot;camera&quot;:&quot;X-T2&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1663237410&quot;,&quot;copyright&quot;:&quot;LINCOLN LUKE CHANIS&quot;,&quot;focal_length&quot;:&quot;25.1&quot;,&quot;iso&quot;:&quot;2000&quot;,&quot;shutter_speed&quot;:&quot;0.0015625&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"BraunBuffel_IOI II_2\" data-image-description=\"\" data-medium-file=\"https:\/\/media.pamper.my\/2022\/09\/BraunBuffel_IOI-II_2-200x300.jpg\" data-large-file=\"https:\/\/media.pamper.my\/2022\/09\/BraunBuffel_IOI-II_2.jpg\" src=\"https:\/\/i0.wp.com\/media.pamper.my\/2022\/09\/BraunBuffel_IOI-II_2.jpg?w=324&#038;h=486&#038;ssl=1\" width=\"324\" height=\"486\" data-original-width=\"324\" data-original-height=\"486\" itemprop=\"http:\/\/schema.org\/image\" title=\"BraunBuffel_IOI II_2\" alt=\"BraunBuffel_IOI II_2\" style=\"width: 324px; height: 486px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 368px; height: 490px;\" data-original-width=\"368\" data-original-height=\"490\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/braun-buffel-unveils-new-store-concept-at-ioi-city-mall-ii\/attachment\/dyp_braunbuffel_ioi_022\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"364\"> <meta itemprop=\"height\" content=\"486\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"115454\" data-orig-file=\"https:\/\/media.pamper.my\/2022\/09\/DYP_BraunBuffel_IOI_022.jpg\" data-orig-size=\"600,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;13&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;NIKON D850&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1663067625&quot;,&quot;copyright&quot;:&quot;DAVID YEOW&quot;,&quot;focal_length&quot;:&quot;38&quot;,&quot;iso&quot;:&quot;200&quot;,&quot;shutter_speed&quot;:&quot;0.25&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"DYP_BraunBuffel_IOI_022\" data-image-description=\"\" data-medium-file=\"https:\/\/media.pamper.my\/2022\/09\/DYP_BraunBuffel_IOI_022-225x300.jpg\" data-large-file=\"https:\/\/media.pamper.my\/2022\/09\/DYP_BraunBuffel_IOI_022.jpg\" src=\"https:\/\/i0.wp.com\/media.pamper.my\/2022\/09\/DYP_BraunBuffel_IOI_022.jpg?w=364&#038;h=486&#038;ssl=1\" width=\"364\" height=\"486\" data-original-width=\"364\" data-original-height=\"486\" itemprop=\"http:\/\/schema.org\/image\" title=\"DYP_BraunBuffel_IOI_022\" alt=\"DYP_BraunBuffel_IOI_022\" style=\"width: 364px; height: 486px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <\/div> <!-- close row --> <\/div>\n<p>To celebrate IOI City Mall II store reopening, Braun B\u00fcffel is offering an RM80 welcome e-voucher for all shoppers. A special craftsman station has been made available from 15 &#8211; 18 September in the new store to provide leather embossing and photobooth service.<\/p>\n<p>The Braun B\u00fcffel IOI CIty Mall II store is 1,527 square feet in size and is located at G-228 on the Ground Floor.<\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/braun-buffel-defines-the-art-of-juxtaposition-with-its-fall-winter-2022-collection\/\" target=\"_blank\" rel=\"noopener\">Braun B\u00fcffel Defines the Art of Juxtaposition with its Fall\/Winter 2022 Collection<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Braun B\u00fcffel unveils the brand\u2019s new store design concept at IOI City Mall, Phase 2. Through artistry and nature, the elegantly futuristic aesthetic redefines Braun B\u00fcffel\u2019s retail environment into an immersive and compelling experience. The mood within the store is one of the first in a series of conceptual spaces entitled &#8216;Distorted Nature&#8217;. Conceived somewhere [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":115451,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[38,2701],"tags":[21518,23530],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Braun B\u00fcffel Unveils New Store Concept At IOI City Mall II | Pamper.My<\/title>\n<meta name=\"description\" content=\"Braun B\u00fcffel unveils the brand\u2019s new store design concept at IOI City Mall II, featuring an elegantly futuristic aesthetic design.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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