{"id":115181,"date":"2022-09-06T06:00:01","date_gmt":"2022-09-05T22:00:01","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=115181"},"modified":"2022-09-05T00:15:34","modified_gmt":"2022-09-04T16:15:34","slug":"blackpinks-rose-is-the-face-of-sulwhasoos-sulwhasoorebloom-campaign","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/hair\/blackpinks-rose-is-the-face-of-sulwhasoos-sulwhasoorebloom-campaign\/","title":{"rendered":"BLACKPINK&#8217;s ROS\u00c9 is the Face of Sulwhasoo&#8217;s #SulwhasooRebloom Campaign"},"content":{"rendered":"<p class=\"m_8892294358483176608xmsonormal\" style=\"text-align: left;\" align=\"center\">BLACKPINK&#8217;s ROS\u00c9 joins Sulwhasoo as the Global Ambassador for the #SulwhasooRebloom campaign.\u00a0<u><\/u><u><\/u>Staying true to the authenticity of the Korean beauty brand, ROS\u00c9&#8217;s ambitious spirit resonates with\u00a0Sulwhasoo&#8217;s pioneering essence and brand philosophy to become the artist and icon she is today. Giving her the role as a brand storyteller, ROS\u00c9 will touch upon every facet of the brand beyond simply serving as a global ambassador.<u><\/u><u><\/u><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/sNPD9LLN2Zs?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation\"><\/iframe><\/span><\/p>\n<blockquote>\n<p class=\"m_8892294358483176608xmsonormal\" align=\"center\">\u201cIt is an honor for me to join Sulwhasoo as their global ambassador of the products which not only my Mom but also myself have been using for a long time.\u201d said ROS\u00c9.<span class=\"m_8892294358483176608xapple-converted-space\">\u00a0<\/span><\/p>\n<\/blockquote>\n<p class=\"m_8892294358483176608xmsonormal\" style=\"text-align: left;\" align=\"center\">The #SulwhasooRebloom campaign aims to reintroduce the brand&#8217;s identity and universe with a renewed will to embark on a new, beautiful odyssey. The campaign features two films that convey the message with narratives that differ from one another, but a synonymous story about Sulwhasoo\u2019s journey as a brand.<u><\/u><u><\/u><\/p>\n<p class=\"m_8892294358483176608xmsonormal\" style=\"text-align: center;\" align=\"center\"><b>From 1932 To You<\/b><\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/alxVcGzqpNU?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation\"><\/iframe><\/span><\/p>\n<p class=\"m_8892294358483176608xmsonormal\" style=\"text-align: left;\" align=\"center\">The first campaign film titled &lt;<i>FROM 1932 TO YOU&gt;<\/i>, expresses Sulwhasoo\u2019s historical milestones and various personas of women through different eras that embodies the aura of Sulwhasoo\u2019s distinguished brand heritage. It all started from a journey of a single drop that began in 1932 with camellia oil, which was extracted and sold by Yoon Dokjeong, the mother of Sulwhasoo\u2019s founder Suh Sungwhan, in Kaesong.<u><\/u><u><\/u><\/p>\n<p class=\"m_8892294358483176608xmsonormal\" style=\"text-align: center;\" align=\"center\"><b>A Man Born from Mother Earth Becomes a Flower<\/b><\/p>\n<p class=\"m_8892294358483176608xmsonormal\" style=\"text-align: left;\" align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-115197\" src=\"https:\/\/media.pamper.my\/2022\/09\/A-Man-Born-from-Mother-Earth-Becomes-a-Flower.png\" alt=\"\" width=\"1024\" height=\"188\" srcset=\"https:\/\/media.pamper.my\/2022\/09\/A-Man-Born-from-Mother-Earth-Becomes-a-Flower.png 1024w, https:\/\/media.pamper.my\/2022\/09\/A-Man-Born-from-Mother-Earth-Becomes-a-Flower-300x55.png 300w, https:\/\/media.pamper.my\/2022\/09\/A-Man-Born-from-Mother-Earth-Becomes-a-Flower-150x28.png 150w, https:\/\/media.pamper.my\/2022\/09\/A-Man-Born-from-Mother-Earth-Becomes-a-Flower-768x141.png 768w, https:\/\/media.pamper.my\/2022\/09\/A-Man-Born-from-Mother-Earth-Becomes-a-Flower-696x128.png 696w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p class=\"m_8892294358483176608xmsonormal\" style=\"text-align: left;\" align=\"center\">Meanwhile, the global ambassador film titled &lt;<i>A Man Born from Mother Earth Becomes a Flower&gt;,<span class=\"m_8892294358483176608xapple-converted-space\">\u00a0<\/span><\/i>cinematically expresses the journey of the brand using metaphorical symbols. Accompanied by beautiful scenes, the story was created through elements such as \u201cmother earth,\u201d \u201csnow,\u201d and \u201cflowers\u201d as a synonym for the brand\u2019s journey, which began with the spirit of \u201cflowers blooming in the snow,\u201d. ROS\u00c9 elegantly depicts the brand\u2019s spirit and image through the film.\u00a0<u><\/u><u><\/u><\/p>\n<p class=\"m_8892294358483176608xmsonormal\" style=\"text-align: left;\" align=\"center\">\u201cSoil\u201d as the basis of all lives including humans symbolizes the essence and birth of the brand, while \u201csnow\u201d means the journey that developed the brand for what it is today and the achievement that originated from its endurance. Lastly, \u201cflowers\u201d in full bloom despite the snow shows the current Sulwhasoo that has inherited the pioneering spirit and its image as the heir that is committed to carrying on the journey of beauty.<u><\/u><u><\/u>\u00a0<u><\/u><u><\/u><\/p>\n<p class=\"m_8892294358483176608xmsonormal\" style=\"text-align: left;\" align=\"center\"><b>Limited Edition First Care Activating Serum<\/b><\/p>\n<p class=\"m_8892294358483176608xmsonormal\" style=\"text-align: left;\" align=\"center\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-115198\" src=\"https:\/\/media.pamper.my\/2022\/09\/SulwhasooRebloom-x-First-Care-Activating-Serum_-5.jpeg\" alt=\"\" width=\"1600\" height=\"1067\" srcset=\"https:\/\/media.pamper.my\/2022\/09\/SulwhasooRebloom-x-First-Care-Activating-Serum_-5.jpeg 1600w, https:\/\/media.pamper.my\/2022\/09\/SulwhasooRebloom-x-First-Care-Activating-Serum_-5-300x200.jpeg 300w, https:\/\/media.pamper.my\/2022\/09\/SulwhasooRebloom-x-First-Care-Activating-Serum_-5-1024x683.jpeg 1024w, https:\/\/media.pamper.my\/2022\/09\/SulwhasooRebloom-x-First-Care-Activating-Serum_-5-150x100.jpeg 150w, https:\/\/media.pamper.my\/2022\/09\/SulwhasooRebloom-x-First-Care-Activating-Serum_-5-768x512.jpeg 768w, https:\/\/media.pamper.my\/2022\/09\/SulwhasooRebloom-x-First-Care-Activating-Serum_-5-1536x1024.jpeg 1536w, https:\/\/media.pamper.my\/2022\/09\/SulwhasooRebloom-x-First-Care-Activating-Serum_-5-696x464.jpeg 696w, https:\/\/media.pamper.my\/2022\/09\/SulwhasooRebloom-x-First-Care-Activating-Serum_-5-1068x712.jpeg 1068w, https:\/\/media.pamper.my\/2022\/09\/SulwhasooRebloom-x-First-Care-Activating-Serum_-5-630x420.jpeg 630w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p class=\"m_8892294358483176608xmsonormal\" style=\"text-align: left;\" align=\"center\">To further celebrate the launch of the #SulwhasooRebloom campaign and new global ambassador, ROS\u00c9, Sulwhasoo is releasing a limited edition First Care Activating Serum that is inspired by White Porcelain from the Joseon Dynasty, which captures the unique Korean heritage aesthetic and its elegance.<u><\/u><u><\/u><u><\/u><u><\/u><\/p>\n<p class=\"m_8892294358483176608xmsonormal\" style=\"text-align: left;\" align=\"center\">Sulwhasoo Limited Edition First Care Activating Serum (90ml) retails for RM465 and is\u00a0available at Lazada, Shopee, Zalora, Sulwhasoo.com, selected retailers and stores.<u><\/u><u><\/u><\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/beauty\/skin-care\/improve-skin-elasticity-and-radiance-with-sulwhasoos-new-concentrated-ginseng-brightening-line\/\" target=\"_blank\" rel=\"noopener\">Improve Skin Elasticity and Radiance with Sulwhasoo&#8217;s New Concentrated Ginseng Brightening Line<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>BLACKPINK&#8217;s ROS\u00c9 joins Sulwhasoo as the Global Ambassador for the #SulwhasooRebloom campaign.\u00a0Staying true to the authenticity of the Korean beauty brand, ROS\u00c9&#8217;s ambitious spirit resonates with\u00a0Sulwhasoo&#8217;s pioneering essence and brand philosophy to become the artist and icon she is today. Giving her the role as a brand storyteller, ROS\u00c9 will touch upon every facet of [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":115196,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[17,28,2699],"tags":[23460,18355,23458,5326,3413],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BLACKPINK&#039;s ROS\u00c9 is the Face of Sulwhasoo&#039;s #SulwhasooRebloom Campaign | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/beauty\/hair\/blackpinks-rose-is-the-face-of-sulwhasoos-sulwhasoorebloom-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BLACKPINK&#039;s ROS\u00c9 is the Face of Sulwhasoo&#039;s #SulwhasooRebloom Campaign | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"BLACKPINK&#8217;s ROS\u00c9 joins Sulwhasoo as the Global Ambassador for the #SulwhasooRebloom campaign.\u00a0Staying true to the authenticity of the Korean beauty brand, ROS\u00c9&#8217;s ambitious spirit resonates with\u00a0Sulwhasoo&#8217;s pioneering essence and brand philosophy to become the artist and icon she is today. 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