{"id":115093,"date":"2022-08-29T15:00:11","date_gmt":"2022-08-29T07:00:11","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=115093"},"modified":"2022-08-29T15:43:12","modified_gmt":"2022-08-29T07:43:12","slug":"hm-drops-a-circularity-driven-denim-capsule-collection","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/hm-drops-a-circularity-driven-denim-capsule-collection\/","title":{"rendered":"H&#038;M Drops A Circularity-Driven Denim Capsule Collection"},"content":{"rendered":"<p>H&amp;M is introducing the next generation of denim created with circularity-driven innovation. This limited-edition drop is the first men\u2019s denim collection constructed from fabrics with CIRCULOSE\u00ae Viscose and TENCEL&#x2122; Lyocell with REFIBRA&#x2122; technology \u2014 textile fibres that make the fashion of tomorrow a reality today. The eight-piece capsule will be available in selected H&amp;M stores and at <a href=\"https:\/\/hm.com\" target=\"_blank\" rel=\"noopener\">hm.com<\/a> on August 18.<\/p>\n\r\n                <style type=\"text\/css\">\r\n                    \r\n                    #td_uid_1_69e115b226979  .td-doubleSlider-2 .td-item1 {\r\n                        background: url(https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-8-80x60.jpg) 0 0 no-repeat;\r\n                    }\r\n                    #td_uid_1_69e115b226979  .td-doubleSlider-2 .td-item2 {\r\n                        background: url(https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-1-80x60.jpg) 0 0 no-repeat;\r\n                    }\r\n                    #td_uid_1_69e115b226979  .td-doubleSlider-2 .td-item3 {\r\n                        background: url(https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-2-80x60.jpg) 0 0 no-repeat;\r\n                    }\r\n                    #td_uid_1_69e115b226979  .td-doubleSlider-2 .td-item4 {\r\n                        background: url(https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-5-80x60.jpg) 0 0 no-repeat;\r\n                    }\r\n                    #td_uid_1_69e115b226979  .td-doubleSlider-2 .td-item5 {\r\n                        background: url(https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-12-80x60.jpg) 0 0 no-repeat;\r\n                    }\r\n                <\/style>\r\n\r\n                <div id=\"td_uid_1_69e115b226979\" class=\"td-gallery td-slide-on-2-columns\">\r\n                    <div class=\"post_td_gallery\">\r\n                        <div class=\"td-gallery-slide-top\">\r\n                           <div class=\"td-gallery-title\"><\/div>\r\n\r\n                            <div class=\"td-gallery-controls-wrapper\">\r\n                                <div class=\"td-gallery-slide-count\"><span class=\"td-gallery-slide-item-focus\">1<\/span> of 5<\/div>\r\n                                <div class=\"td-gallery-slide-prev-next-but\">\r\n                                    <i class = \"td-icon-left doubleSliderPrevButton\"><\/i>\r\n                                    <i class = \"td-icon-right doubleSliderNextButton\"><\/i>\r\n                                <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-1 \">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-slide-item td-item1\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-8.jpg\" title=\"3096_Denim_Capsule_Portrait-300ppi-8\"  data-caption=\"\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-8-297x420.jpg\" srcset=\"https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-8-297x420.jpg 297w, https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-8-212x300.jpg 212w, https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-8-106x150.jpg 106w, https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-8.jpg 566w\" sizes=\"(max-width: 297px) 100vw, 297px\" alt=\"\">\r\n                            <\/a>\r\n                            \r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item2\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-1.jpg\" title=\"3096_Denim_Capsule_Portrait-300ppi-1\"  data-caption=\"\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-1-297x420.jpg\" srcset=\"https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-1-297x420.jpg 297w, https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-1-212x300.jpg 212w, https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-1-106x150.jpg 106w, https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-1.jpg 566w\" sizes=\"(max-width: 297px) 100vw, 297px\" alt=\"\">\r\n                            <\/a>\r\n                            \r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item3\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-2.jpg\" title=\"3096_Denim_Capsule_Portrait-300ppi-2\"  data-caption=\"\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-2-297x420.jpg\" srcset=\"https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-2-297x420.jpg 297w, https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-2-212x300.jpg 212w, https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-2-106x150.jpg 106w, https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-2.jpg 566w\" sizes=\"(max-width: 297px) 100vw, 297px\" alt=\"\">\r\n                            <\/a>\r\n                            \r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item4\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-5.jpg\" title=\"3096_Denim_Capsule_Portrait-300ppi-5\"  data-caption=\"\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-5-297x420.jpg\" srcset=\"https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-5-297x420.jpg 297w, https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-5-212x300.jpg 212w, https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-5-106x150.jpg 106w, https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-5.jpg 566w\" sizes=\"(max-width: 297px) 100vw, 297px\" alt=\"\">\r\n                            <\/a>\r\n                            \r\n                        <\/figure>\r\n                    <\/div>\r\n                    <div class = \"td-slide-item td-item5\">\r\n                        <figure class=\"td-slide-galery-figure td-slide-popup-gallery\">\r\n                            <a class=\"slide-gallery-image-link\" href=\"https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-12.jpg\" title=\"3096_Denim_Capsule_Portrait-300ppi-12\"  data-caption=\"\"  data-description=\"\">\r\n                                <img decoding=\"async\" src=\"https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-12-297x420.jpg\" srcset=\"https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-12-297x420.jpg 297w, https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-12-212x300.jpg 212w, https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-12-106x150.jpg 106w, https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-12.jpg 566w\" sizes=\"(max-width: 297px) 100vw, 297px\" alt=\"\">\r\n                            <\/a>\r\n                            \r\n                        <\/figure>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                        <div class = \"td-doubleSlider-2\">\r\n                            <div class = \"td-slider\">\r\n                                \r\n                    <div class = \"td-button td-item1\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item2\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item3\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item4\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                    <div class = \"td-button td-item5\">\r\n                        <div class = \"td-border\"><\/div>\r\n                    <\/div>\r\n                            <\/div>\r\n                        <\/div>\r\n\r\n                    <\/div>\r\n\r\n                <\/div>\r\n                \n<p>By exploring new, innovative materials, H&amp;M is continuously pursuing the goal of a closed-loop fashion economy. CIRCULOSE\u00ae Viscose is a cellulose fibre created from discarded textiles, like old jeans, and wood. TENCEL&#x2122; Lyocell with REFIBRA&#x2122; technology is a cellulose fibre made from part upcycled cotton scraps, part wood. Adding these into a denim context \u2014 together with recycled cotton \u2014 creates fabrics that are not only more sustainable, but surprisingly soft to the touch and more fluid than those made purely from cotton.<\/p>\n<div class=\"tiled-gallery type-rectangular tiled-gallery-unresized\" data-original-width=\"696\" data-carousel-extra='null' itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\" > <div class=\"gallery-row\" style=\"width: 696px; height: 490px;\" data-original-width=\"696\" data-original-height=\"490\" > <div class=\"gallery-group images-1\" style=\"width: 348px; height: 490px;\" data-original-width=\"348\" data-original-height=\"490\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/hm-drops-a-circularity-driven-denim-capsule-collection\/attachment\/3096_denim_capsule_portrait-300ppi-7\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"344\"> <meta itemprop=\"height\" content=\"486\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"115099\" data-orig-file=\"https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-7.jpg\" data-orig-size=\"566,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"3096_Denim_Capsule_Portrait-300ppi-7\" data-image-description=\"\" data-medium-file=\"https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-7-212x300.jpg\" data-large-file=\"https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-7.jpg\" src=\"https:\/\/i0.wp.com\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-7.jpg?w=344&#038;h=486&#038;ssl=1\" width=\"344\" height=\"486\" data-original-width=\"344\" data-original-height=\"486\" itemprop=\"http:\/\/schema.org\/image\" title=\"3096_Denim_Capsule_Portrait-300ppi-7\" alt=\"3096_Denim_Capsule_Portrait-300ppi-7\" style=\"width: 344px; height: 486px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 348px; height: 490px;\" data-original-width=\"348\" data-original-height=\"490\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/hm-drops-a-circularity-driven-denim-capsule-collection\/attachment\/3096_denim_capsule_portrait-300ppi-6\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"344\"> <meta itemprop=\"height\" content=\"486\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"115098\" data-orig-file=\"https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-6.jpg\" data-orig-size=\"566,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"3096_Denim_Capsule_Portrait-300ppi-6\" data-image-description=\"\" data-medium-file=\"https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-6-212x300.jpg\" data-large-file=\"https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-6.jpg\" src=\"https:\/\/i0.wp.com\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-6.jpg?w=344&#038;h=486&#038;ssl=1\" width=\"344\" height=\"486\" data-original-width=\"344\" data-original-height=\"486\" itemprop=\"http:\/\/schema.org\/image\" title=\"3096_Denim_Capsule_Portrait-300ppi-6\" alt=\"3096_Denim_Capsule_Portrait-300ppi-6\" style=\"width: 344px; 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height: 486px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 348px; height: 490px;\" data-original-width=\"348\" data-original-height=\"490\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/hm-drops-a-circularity-driven-denim-capsule-collection\/attachment\/3096_denim_capsule_portrait-300ppi-11\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"344\"> <meta itemprop=\"height\" content=\"486\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"115101\" data-orig-file=\"https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-11.jpg\" data-orig-size=\"566,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"3096_Denim_Capsule_Portrait-300ppi-11\" data-image-description=\"\" data-medium-file=\"https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-11-212x300.jpg\" data-large-file=\"https:\/\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-11.jpg\" src=\"https:\/\/i0.wp.com\/media.pamper.my\/2022\/08\/3096_Denim_Capsule_Portrait-300ppi-11.jpg?w=344&#038;h=486&#038;ssl=1\" width=\"344\" height=\"486\" data-original-width=\"344\" data-original-height=\"486\" itemprop=\"http:\/\/schema.org\/image\" title=\"3096_Denim_Capsule_Portrait-300ppi-11\" alt=\"3096_Denim_Capsule_Portrait-300ppi-11\" style=\"width: 344px; height: 486px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <\/div> <!-- close row --> <\/div>\n<p>This unique denim expression has been interpreted into superiorly comfortable garments inspired by the denim culture in the Far East and classic American workwear. Wide-cut silhouettes are styled in relaxed tonal sets, giving a dignified nod to the contemporary streetwear aesthetic. The collection features four pairs of loose-fit five-pocket jeans, two oversized button-down shirts, one oversized workwear jacket, and one hooded zip jacket, all coming in muted indigo tones with a clean stonewashed finish.<\/p>\n<p>From now till 7 September 2022, an upcycled denim look created by local designers, Nur Aishah (Nash) and Bryan Tiong, will be showcased in H&amp;M Lot 10 store.<\/p>\n<p><strong>Read also:\u00a0<\/strong><a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/hm-teams-up-with-smileyworld-for-the-latest-mens-and-divided-collection\/\" target=\"_blank\" rel=\"noopener\"><strong>H&amp;M Teams Up With SmileyWorld For The Latest Men\u2019s And Divided Collection<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>H&amp;M is introducing the next generation of denim created with circularity-driven innovation. This limited-edition drop is the first men\u2019s denim collection constructed from fabrics with CIRCULOSE\u00ae Viscose and TENCEL&#x2122; Lyocell with REFIBRA&#x2122; technology \u2014 textile fibres that make the fashion of tomorrow a reality today. The eight-piece capsule will be available in selected H&amp;M stores [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":115095,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[38,2701],"tags":[21704,23422,3548,1711,1574,190,23419,23421,23420],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>H&amp;M Drops A Circularity-Driven Denim Capsule Collection | Pamper.My<\/title>\n<meta name=\"description\" content=\"H&amp;M is introducing the circularity-driven denim created from fabrics with CIRCULOSE\u00ae Viscose and TENCEL\u2122 Lyocell with REFIBRA\u2122 technology.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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