{"id":114673,"date":"2022-08-04T08:15:52","date_gmt":"2022-08-04T00:15:52","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=114673"},"modified":"2022-08-03T17:29:29","modified_gmt":"2022-08-03T09:29:29","slug":"sephora-sea-launches-first-ever-hair-campaign-sephora-better-hair-club","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/hair\/sephora-sea-launches-first-ever-hair-campaign-sephora-better-hair-club\/","title":{"rendered":"Sephora SEA Launches First-Ever Hair Campaign: Sephora Better Hair Club"},"content":{"rendered":"<p>Sephora Southeast Asia (SEA) launches its first-ever campaign focussed on hair, titled <strong>Better Hair Club<\/strong>. Through this campaign,\u00a0Sephora endeavours to be on the forefront of the conversations on the\u00a0hair-related concerns.<\/p>\n<p>Conversations on hair care and scalp care have been on the rise with an increasing number of consumers looking to recreate the salon experience at home. Those who turned to DIY solutions when salons were closed during the pandemic are now continuing to put it into practice in their daily lives.<\/p>\n<p>Through internal surveys, Sephora identified the top three hair-related concerns:<\/p>\n<ul>\n<li>Flaky, irritated scalp;<\/li>\n<li>Dry and damaged hair; and<\/li>\n<li>Hair breakage.<\/li>\n<\/ul>\n<p>With these three concerns as a starting point, the Better Hair Club campaign was brought to life. Beyond hair types and textures, the talents selected for the campaign have lifestyles that require them to show their tresses extra tender loving care, including an individual who has to wear a headgear for religious reasons.\u00a0Through both offline and online touchpoints, these talents show off their different hair types, and interact with Sephora\u2019s wide range of hair products to demonstrate how easy it is to recreate the salon experience at home.<\/p>\n<div class=\"tiled-gallery type-rectangular tiled-gallery-unresized\" data-original-width=\"696\" data-carousel-extra='null' itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\" > <div class=\"gallery-row\" style=\"width: 696px; height: 464px;\" data-original-width=\"696\" data-original-height=\"464\" > <div class=\"gallery-group images-1\" style=\"width: 464px; height: 464px;\" data-original-width=\"464\" data-original-height=\"464\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.pamper.my\/news\/beauty\/hair\/sephora-sea-launches-first-ever-hair-campaign-sephora-better-hair-club\/attachment\/ikoo-home-detangling-brush\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"460\"> <meta itemprop=\"height\" content=\"460\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"114681\" data-orig-file=\"https:\/\/media.pamper.my\/2022\/08\/iKOO-Home-Detangling-Brush.jpg\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"iKOO Home Detangling Brush\" data-image-description=\"\" data-medium-file=\"https:\/\/media.pamper.my\/2022\/08\/iKOO-Home-Detangling-Brush-300x300.jpg\" data-large-file=\"https:\/\/media.pamper.my\/2022\/08\/iKOO-Home-Detangling-Brush.jpg\" src=\"https:\/\/i0.wp.com\/media.pamper.my\/2022\/08\/iKOO-Home-Detangling-Brush.jpg?w=460&#038;h=460&#038;crop=1&#038;ssl=1\" width=\"460\" height=\"460\" data-original-width=\"460\" data-original-height=\"460\" itemprop=\"http:\/\/schema.org\/image\" title=\"iKOO Home Detangling Brush\" alt=\"iKOO Home Detangling Brush\" style=\"width: 460px; height: 460px;\" \/> <\/a> <div class=\"tiled-gallery-caption\" itemprop=\"caption description\"> iKOO Home Detangling Brush <\/div> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-2\" style=\"width: 232px; height: 464px;\" data-original-width=\"232\" data-original-height=\"464\" > <div class=\"tiled-gallery-item tiled-gallery-item-small\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.pamper.my\/news\/beauty\/hair\/sephora-sea-launches-first-ever-hair-campaign-sephora-better-hair-club\/attachment\/briogeo-scalp-revival-charcoal-coconut-oil-micro-exfoliating-scalp-scrub-shampoo-1-copy\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"228\"> <meta itemprop=\"height\" content=\"228\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"114680\" data-orig-file=\"https:\/\/media.pamper.my\/2022\/08\/BRIOGEO-Scalp-Revival-Charcoal-Coconut-Oil-Micro-exfoliating-Scalp-Scrub-Shampoo-1-copy.jpg\" data-orig-size=\"800,801\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"BRIOGEO Scalp Revival Charcoal + Coconut Oil Micro-exfoliating Scalp Scrub Shampoo 1 copy\" data-image-description=\"\" data-medium-file=\"https:\/\/media.pamper.my\/2022\/08\/BRIOGEO-Scalp-Revival-Charcoal-Coconut-Oil-Micro-exfoliating-Scalp-Scrub-Shampoo-1-copy-300x300.jpg\" data-large-file=\"https:\/\/media.pamper.my\/2022\/08\/BRIOGEO-Scalp-Revival-Charcoal-Coconut-Oil-Micro-exfoliating-Scalp-Scrub-Shampoo-1-copy.jpg\" src=\"https:\/\/i0.wp.com\/media.pamper.my\/2022\/08\/BRIOGEO-Scalp-Revival-Charcoal-Coconut-Oil-Micro-exfoliating-Scalp-Scrub-Shampoo-1-copy.jpg?w=228&#038;h=228&#038;crop=1&#038;ssl=1\" width=\"228\" height=\"228\" data-original-width=\"228\" data-original-height=\"228\" itemprop=\"http:\/\/schema.org\/image\" title=\"BRIOGEO Scalp Revival Charcoal + Coconut Oil Micro-exfoliating Scalp Scrub Shampoo 1 copy\" alt=\"BRIOGEO Scalp Revival Charcoal + Coconut Oil Micro-exfoliating Scalp Scrub Shampoo\" style=\"width: 228px; height: 228px;\" \/> <\/a> <div class=\"tiled-gallery-caption\" itemprop=\"caption description\"> BRIOGEO Scalp Revival Charcoal + Coconut Oil Micro-exfoliating Scalp Scrub Shampoo <\/div> <\/div> <div class=\"tiled-gallery-item tiled-gallery-item-small\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.pamper.my\/news\/beauty\/hair\/sephora-sea-launches-first-ever-hair-campaign-sephora-better-hair-club\/attachment\/olaplex-no-6-bond-smoother\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"228\"> <meta itemprop=\"height\" content=\"228\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"114682\" data-orig-file=\"https:\/\/media.pamper.my\/2022\/08\/Olaplex-No.-6-Bond-Smoother.jpg\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Olaplex No. 6 Bond Smoother\" data-image-description=\"\" data-medium-file=\"https:\/\/media.pamper.my\/2022\/08\/Olaplex-No.-6-Bond-Smoother-300x300.jpg\" data-large-file=\"https:\/\/media.pamper.my\/2022\/08\/Olaplex-No.-6-Bond-Smoother.jpg\" src=\"https:\/\/i0.wp.com\/media.pamper.my\/2022\/08\/Olaplex-No.-6-Bond-Smoother.jpg?w=228&#038;h=228&#038;crop=1&#038;ssl=1\" width=\"228\" height=\"228\" data-original-width=\"228\" data-original-height=\"228\" itemprop=\"http:\/\/schema.org\/image\" title=\"Olaplex No. 6 Bond Smoother\" alt=\"Olaplex No. 6 Bond Smoother\" style=\"width: 228px; height: 228px;\" \/> <\/a> <div class=\"tiled-gallery-caption\" itemprop=\"caption description\"> Olaplex No. 6 Bond Smoother <\/div> <\/div> <\/div> <!-- close group --> <\/div> <!-- close row --> <\/div>\n<p>Sephora Malaysia boasts a selection of more than 10 haircare brands, such as <em>BRIOGEO, Olaplex, IKOO, Virtue Labs<\/em> and many more, and the beauty retailer\u00a0plans to expand its offerings through bringing in new brands and expanding existing brands\u2019 assortment.<\/p>\n<p>The Sephora Better Hair Club is available at <a href=\"https:\/\/www.sephora.my\/\" target=\"_blank\" rel=\"noopener\">sephora.my<\/a>, Sephora in-app, and Sephora stores nationwide.\u00a0Consumers can also explore the wide selection of hair products at <a href=\"https:\/\/www.sephora.my\/categories\/hair\" target=\"_blank\" rel=\"noopener\">sephora.my\/categories\/hair<\/a>.<\/p>\n<div class=\"tiled-gallery type-rectangular tiled-gallery-unresized\" data-original-width=\"696\" data-carousel-extra='null' itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\" > <div class=\"gallery-row\" style=\"width: 696px; height: 348px;\" data-original-width=\"696\" data-original-height=\"348\" > <div class=\"gallery-group images-1\" style=\"width: 348px; height: 348px;\" data-original-width=\"348\" data-original-height=\"348\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.pamper.my\/news\/beauty\/hair\/sephora-sea-launches-first-ever-hair-campaign-sephora-better-hair-club\/attachment\/sephora-beauty-pass-sale_1\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"344\"> <meta itemprop=\"height\" content=\"344\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"114677\" data-orig-file=\"https:\/\/media.pamper.my\/2022\/08\/Sephora-Beauty-Pass-Sale_1.jpg\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Sephora Beauty Pass Sale_1\" data-image-description=\"\" data-medium-file=\"https:\/\/media.pamper.my\/2022\/08\/Sephora-Beauty-Pass-Sale_1-300x300.jpg\" data-large-file=\"https:\/\/media.pamper.my\/2022\/08\/Sephora-Beauty-Pass-Sale_1.jpg\" src=\"https:\/\/i0.wp.com\/media.pamper.my\/2022\/08\/Sephora-Beauty-Pass-Sale_1.jpg?w=344&#038;h=344&#038;crop=1&#038;ssl=1\" width=\"344\" height=\"344\" data-original-width=\"344\" data-original-height=\"344\" itemprop=\"http:\/\/schema.org\/image\" title=\"Sephora Beauty Pass Sale_1\" alt=\"Sephora Beauty Pass Sale_1\" style=\"width: 344px; height: 344px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 348px; height: 348px;\" data-original-width=\"348\" data-original-height=\"348\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.pamper.my\/news\/beauty\/hair\/sephora-sea-launches-first-ever-hair-campaign-sephora-better-hair-club\/attachment\/sephora-beauty-pass-sale_3\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"344\"> <meta itemprop=\"height\" content=\"344\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"114678\" data-orig-file=\"https:\/\/media.pamper.my\/2022\/08\/Sephora-Beauty-Pass-Sale_3.jpg\" data-orig-size=\"800,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Sephora Beauty Pass Sale_3\" data-image-description=\"\" data-medium-file=\"https:\/\/media.pamper.my\/2022\/08\/Sephora-Beauty-Pass-Sale_3-300x300.jpg\" data-large-file=\"https:\/\/media.pamper.my\/2022\/08\/Sephora-Beauty-Pass-Sale_3.jpg\" src=\"https:\/\/i0.wp.com\/media.pamper.my\/2022\/08\/Sephora-Beauty-Pass-Sale_3.jpg?w=344&#038;h=344&#038;crop=1&#038;ssl=1\" width=\"344\" height=\"344\" data-original-width=\"344\" data-original-height=\"344\" itemprop=\"http:\/\/schema.org\/image\" title=\"Sephora Beauty Pass Sale_3\" alt=\"Sephora Beauty Pass Sale_3\" style=\"width: 344px; height: 344px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <\/div> <!-- close row --> <\/div>\n<p>Enjoy up to 25% off on selected products for Gold &amp; Black Tier, and 15% off for White Tier, on the Sephora Beauty Pass Sale, which is happening on 2 August (from 10pm) for Gold members, and 3 August (from 10pm) for Black and White members at <a href=\"https:\/\/www.sephora.my\/\" target=\"_blank\" rel=\"noopener\">sephora.my<\/a>, Sephora in-app and Sephora stores until 7 August.<\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/beauty\/body\/chloe-atelier-des-fleurs-launches-15-scents-in-sephora\/\" target=\"_blank\" rel=\"noopener\">Chlo\u00e9 Atelier des Fleurs Launches 15 Scents in Sephora<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sephora Southeast Asia (SEA) launches its first-ever campaign focussed on hair, titled Better Hair Club. Through this campaign,\u00a0Sephora endeavours to be on the forefront of the conversations on the\u00a0hair-related concerns. Conversations on hair care and scalp care have been on the rise with an increasing number of consumers looking to recreate the salon experience at [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":114675,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[17,28,2699],"tags":[17431,23299,15751,12716,23302,22850,2731,18006,23301,23300,18991],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sephora SEA Launches First-Ever Hair Campaign: Sephora Better Hair Club | Pamper.My<\/title>\n<meta name=\"description\" content=\"Sephora SEA launches its first-ever hair campaign, titled Better Hair Club, to focus the conversations on the\u00a0hair-related concerns.\u00a0\" \/>\n<meta name=\"robots\" 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