In celebration of the theatrical release of Illumination\u2019s Minions: The Rise of Gru in theaters on July 30, Levi\u2019s and the Minions have teamed up for a special collaboration.<\/p>\n
Set in the 1970s, Minions: The Rise of Gru tells the origin story of how the world\u2019s greatest supervillain first met his iconic Minions, forged cinema\u2019s most\u00a0despicable crew and faced off against the most unstoppable criminal force ever assembled.<\/p>\n
In that spirit, available at KLCC and Pavillion Bukit Jalil\u2019s Levi\u2019s\u00ae Tailor Shops, the collaboration features an array of original Minions artwork inspired by styles of the \u201970s and \u201980s that fans can use to customize jeans, Truckers, tees, and sweatshirts. Each graphic comes courtesy of the talented team at Illumination, the masterminds behind the Minions, who know how to have some irreverent fun. It\u2019s a way to add a delightful twist to your favorite Levi\u2019s pieces. Graphics include Minions engaging in a range of mischievous activities, as well as phrases like, \u201cI Did My Best,\u201d \u201cBa Na Na\u201d and \u201c100% Evil.\u201d<\/p>\n
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Along with Levi\u2019s Tailor Shop, patches with the exclusive designs are available for transforming your Levi\u2019s jeans and Truckers into stylish works of Minion art. Every Levi\u2019s Tailor Shop will also get its own Minions customisation look for the collaboration too. And to cap it all off, there will be a custom video spot created by the Illumination team featuring the Minions unleashing their mischief in Levi\u2019s denim throughout a Levi\u2019s\u00ae store.<\/p>\n
The Levi\u2019s x Minions: The Rise of Gru customisation offering is now available at KLCC and Pavillion Bukit Jalil Levi\u2019s Tailor Shop.<\/p>\n