{"id":113992,"date":"2022-07-04T08:30:09","date_gmt":"2022-07-04T00:30:09","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=113992"},"modified":"2022-07-03T16:37:04","modified_gmt":"2022-07-03T08:37:04","slug":"shiseido-launches-from-life-comes-beauty-campaign-to-celebrate-its-150th-anniversary","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/shiseido-launches-from-life-comes-beauty-campaign-to-celebrate-its-150th-anniversary\/","title":{"rendered":"SHISEIDO Launches \u201cFrom Life Comes Beauty\u201d Campaign to Celebrate Its 150th Anniversary"},"content":{"rendered":"

Shiseido, the leading Japanese beauty brand, celebrates its 150th anniversary with the launch of a campaign \u201cFrom life comes beauty\u201d<\/strong>. The campaign has been launched since June 1, conveying the brand\u2019s enduring focus on life as the essence of beauty and its ongoing pursuit of uncovering the mechanisms that connect beauty and life, together with the global launch of three limited-edition products that were realised from the brand\u2019s unique Life Science research.<\/p>\n

\"\"The three limited-edition products individually symbolize \u201cHeritage,\u201d \u201cLiving Innovation,\u201d<\/strong> and \u201cFuture,\u201d<\/strong> to signify the brand’s past, present, and future. Their designs use an arabesque motif featured on wrapping paper created in the Taisho era (1912\u20131926) by Sue Yabe, a member of the design department at that time. Using 3D software, that original design was turned into a three-dimensional form, then photographed from a variety of angles and used to decorate the containers and outer cartons. The designs express the dynamism of life that opens up a new future while harnessing the assets of the past bearing 150 years of history.<\/p>\n

Heritage:<\/strong><\/h3>\n

\"\"SHISEIDO Eudermine Revitalizing Essence 150th Limited Edition
\n(RM205\/100mL)<\/strong><\/p>\n

Launched in 1897, Eudermine\u00a0was formulated using the most advanced Western pharmaceutical technology of the time and marketed as \u201chigh-grade lotion,\u201d gaining popularity as \u201cShiseido\u2019s red water.\u201d Over the years, the formulation was continually improved, until the launch of the current Eudermine Global in 1997 to mark the centenary of Eudermine\u2019s creation.<\/p>\n

This limited-edition product features Shiseido\u2019s original arabesque design and prismatic colors that express a bright future, on a reproduction glass bottle based on the original from the time of Eudermine\u2019s launch in 1897. The recyclable glass bottle and outer carton made of FSC-certified paper create a special packaging that is befitting for the 150th anniversary as well as a sustainable and beautiful future.<\/p>\n

Living Innovation:\u00a0<\/strong><\/h3>\n

\"\"SHISEIDO ULTIMUNETM<\/sup> Power Infusing Concentrate III 150th Limited Edition
\n<\/strong>(RM575\/75mL)<\/strong><\/p>\n

SHISEIDO\u2019s best-selling serum, the\u00a0ULTIMUNE Power Infusing Concentrate has received 224 beauty awards worldwide. It was renewed in the summer of 2021 based on the concept of \u201cThe LifebloodTM<\/sup>\u201d as an approach to further enhance your inner defenses, needed now more than ever in this time of heightened awareness of the importance of healthy-looking skin.<\/p>\n

Featuring original ImuGenerationRED TechnologyTM<\/sup>, the revolutionary formula resists various concerns for a smoother, more resilient look with your radiance recharged, while at the same time preserving your skin\u2019s beauty now, and into the future.<\/p>\n

Future:<\/strong><\/h3>\n

\"\"SHISEIDO ULTIMUNETM<\/sup> Future Power Shot 150th Limited Edition
\n<\/strong>(RM305\/15mL)<\/strong><\/p>\n

ULTIMUNETM<\/sup> Power Shot features ImuGeneration 150 TechnologyTM<\/sup>, an evolution of ImuGenerationRED TechnologyTM\u00a0<\/sup>based on the concept of \u201cThe LifebloodTM<\/sup>\u201d. Designed to defend skin against the severity of the future environment, the formula is for all skin types and all ways of life, regardless of gender, age, ethnicity, time, or place.<\/p>\n

Enriched with naturally derived ingredients, the texture is lighter than ever before, absorbing quickly into the skin and promoting your unique \u201cbeauty circulation\u201d to bring out your beauty potential.<\/p>\n