{"id":113876,"date":"2022-06-28T08:00:25","date_gmt":"2022-06-28T00:00:25","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=113876"},"modified":"2022-06-27T14:19:31","modified_gmt":"2022-06-27T06:19:31","slug":"aesop-expands-its-rinse-and-return-programme-to-malaysia","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/aesop-expands-its-rinse-and-return-programme-to-malaysia\/","title":{"rendered":"Aesop expands its Rinse and Return Programme to Malaysia"},"content":{"rendered":"<p>Aesop initiated a partnership with iCYCLE to introduce Rinse and Return, a cosmetic packaging recycling initiative, in Malaysia. The programme\u2014which offers a convenient return solution\u2014aims to increase customer awareness and reduce the amount of packaging going to landfill.<\/p>\n<p>Customers are invited to bring back empty aluminium tubing, and glass or plastic containers from any brand to Aesop signature stores in Klang Valley, where it will be transferred for recycling. It is requested that empty plastic and glass vessels are rinsed by customers prior to return, and Aesop consultants will clean returned aluminium tubes.<\/p>\n<div class=\"tiled-gallery type-rectangular tiled-gallery-unresized\" data-original-width=\"696\" data-carousel-extra='null' itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\" > <div class=\"gallery-row\" style=\"width: 696px; height: 463px;\" data-original-width=\"696\" data-original-height=\"463\" > <div class=\"gallery-group images-1\" style=\"width: 348px; height: 463px;\" data-original-width=\"348\" data-original-height=\"463\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.pamper.my\/news\/beauty\/aesop-expands-its-rinse-and-return-programme-to-malaysia\/attachment\/pamper-my_aesop-my-rinse-and-return_1\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"344\"> <meta itemprop=\"height\" content=\"459\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"113878\" data-orig-file=\"https:\/\/media.pamper.my\/2022\/06\/Pamper.My_AESOP-MY-Rinse-and-Return_1.jpeg\" data-orig-size=\"600,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone XR&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1655223678&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;4.25&quot;,&quot;iso&quot;:&quot;160&quot;,&quot;shutter_speed&quot;:&quot;0.020408163265306&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Pamper.My_AESOP MY Rinse and Return_1\" data-image-description=\"\" data-medium-file=\"https:\/\/media.pamper.my\/2022\/06\/Pamper.My_AESOP-MY-Rinse-and-Return_1-225x300.jpeg\" data-large-file=\"https:\/\/media.pamper.my\/2022\/06\/Pamper.My_AESOP-MY-Rinse-and-Return_1.jpeg\" src=\"https:\/\/i0.wp.com\/media.pamper.my\/2022\/06\/Pamper.My_AESOP-MY-Rinse-and-Return_1.jpeg?w=344&#038;h=459&#038;ssl=1\" width=\"344\" height=\"459\" data-original-width=\"344\" data-original-height=\"459\" itemprop=\"http:\/\/schema.org\/image\" title=\"Pamper.My_AESOP MY Rinse and Return_1\" alt=\"Pamper.My_AESOP MY Rinse and Return_1\" style=\"width: 344px; height: 459px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 348px; height: 463px;\" data-original-width=\"348\" data-original-height=\"463\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.pamper.my\/news\/beauty\/aesop-expands-its-rinse-and-return-programme-to-malaysia\/attachment\/pamper-my_aesop-my-rinse-and-return_2\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"344\"> <meta itemprop=\"height\" content=\"459\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"113879\" data-orig-file=\"https:\/\/media.pamper.my\/2022\/06\/Pamper.My_AESOP-MY-Rinse-and-Return_2.jpeg\" data-orig-size=\"600,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone XR&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1655223682&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;4.25&quot;,&quot;iso&quot;:&quot;160&quot;,&quot;shutter_speed&quot;:&quot;0.02&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Pamper.My_AESOP MY Rinse and Return_2\" data-image-description=\"\" data-medium-file=\"https:\/\/media.pamper.my\/2022\/06\/Pamper.My_AESOP-MY-Rinse-and-Return_2-225x300.jpeg\" data-large-file=\"https:\/\/media.pamper.my\/2022\/06\/Pamper.My_AESOP-MY-Rinse-and-Return_2.jpeg\" src=\"https:\/\/i0.wp.com\/media.pamper.my\/2022\/06\/Pamper.My_AESOP-MY-Rinse-and-Return_2.jpeg?w=344&#038;h=459&#038;ssl=1\" width=\"344\" height=\"459\" data-original-width=\"344\" data-original-height=\"459\" itemprop=\"http:\/\/schema.org\/image\" title=\"Pamper.My_AESOP MY Rinse and Return_2\" alt=\"Pamper.My_AESOP MY Rinse and Return_2\" style=\"width: 344px; height: 459px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <\/div> <!-- close row --> <\/div>\n<p>As part of Aesop\u2019s journey to minimise its footprint, its approach to design continues to evolve and incorporate more ethical, sustainable and circular principles. Where possible, formulations are housed in highly recyclable packaging materials such as glass and aluminium tubing. For products frequently used for travel or in wet areas, recycled PET plastic offers a lightweight, eminently portable and safe option. Bottles are manufactured using a minimum of 97% recycled material sourced from post-consumer kerbside recycling.<\/p>\n<div class=\"tiled-gallery type-rectangular tiled-gallery-unresized\" data-original-width=\"696\" data-carousel-extra='null' itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\" > <div class=\"gallery-row\" style=\"width: 696px; height: 463px;\" data-original-width=\"696\" data-original-height=\"463\" > <div class=\"gallery-group images-1\" style=\"width: 348px; height: 463px;\" data-original-width=\"348\" data-original-height=\"463\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.pamper.my\/news\/beauty\/aesop-expands-its-rinse-and-return-programme-to-malaysia\/attachment\/pamper-my_aesop-my-rinse-and-return_3\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"344\"> <meta itemprop=\"height\" content=\"459\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"113880\" data-orig-file=\"https:\/\/media.pamper.my\/2022\/06\/Pamper.My_AESOP-MY-Rinse-and-Return_3.jpeg\" data-orig-size=\"600,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone XR&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1655223699&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;4.25&quot;,&quot;iso&quot;:&quot;400&quot;,&quot;shutter_speed&quot;:&quot;0.02&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Pamper.My_AESOP MY Rinse and Return_3\" data-image-description=\"\" data-medium-file=\"https:\/\/media.pamper.my\/2022\/06\/Pamper.My_AESOP-MY-Rinse-and-Return_3-225x300.jpeg\" data-large-file=\"https:\/\/media.pamper.my\/2022\/06\/Pamper.My_AESOP-MY-Rinse-and-Return_3.jpeg\" src=\"https:\/\/i0.wp.com\/media.pamper.my\/2022\/06\/Pamper.My_AESOP-MY-Rinse-and-Return_3.jpeg?w=344&#038;h=459&#038;ssl=1\" width=\"344\" height=\"459\" data-original-width=\"344\" data-original-height=\"459\" itemprop=\"http:\/\/schema.org\/image\" title=\"Pamper.My_AESOP MY Rinse and Return_3\" alt=\"Pamper.My_AESOP MY Rinse and Return_3\" style=\"width: 344px; height: 459px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 348px; height: 463px;\" data-original-width=\"348\" data-original-height=\"463\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.pamper.my\/news\/beauty\/aesop-expands-its-rinse-and-return-programme-to-malaysia\/attachment\/pamper-my_aesop-my-rinse-and-return_4\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"344\"> <meta itemprop=\"height\" content=\"459\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"113881\" data-orig-file=\"https:\/\/media.pamper.my\/2022\/06\/Pamper.My_AESOP-MY-Rinse-and-Return_4.jpeg\" data-orig-size=\"600,800\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;1.8&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;iPhone XR&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;1655225228&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;4.25&quot;,&quot;iso&quot;:&quot;320&quot;,&quot;shutter_speed&quot;:&quot;0.02&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;1&quot;}\" data-image-title=\"Pamper.My_AESOP MY Rinse and Return_4\" data-image-description=\"\" data-medium-file=\"https:\/\/media.pamper.my\/2022\/06\/Pamper.My_AESOP-MY-Rinse-and-Return_4-225x300.jpeg\" data-large-file=\"https:\/\/media.pamper.my\/2022\/06\/Pamper.My_AESOP-MY-Rinse-and-Return_4.jpeg\" src=\"https:\/\/i0.wp.com\/media.pamper.my\/2022\/06\/Pamper.My_AESOP-MY-Rinse-and-Return_4.jpeg?w=344&#038;h=459&#038;ssl=1\" width=\"344\" height=\"459\" data-original-width=\"344\" data-original-height=\"459\" itemprop=\"http:\/\/schema.org\/image\" title=\"Pamper.My_AESOP MY Rinse and Return_4\" alt=\"Pamper.My_AESOP MY Rinse and Return_4\" style=\"width: 344px; height: 459px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <\/div> <!-- close row --> <\/div>\n<p>The Rinse and Return programme aims to increase customer awareness and reduce the amount of packaging going to landfill. For each Aesop container collected, a donation of RM2 will be made to support Zero Waste Malaysia, a non-profit organisation dedicated to accelerating sustainable change\u2014which could receive a donation of up to RM15,000 in any one year.<\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/beauty\/skin-care\/aesop-introduces-exalted-eye-serum-for-delicate-skin-around-the-eyes\/\" target=\"_blank\" rel=\"noopener\">Aesop Introduces Exalted Eye Serum for Delicate Skin Around the Eyes<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aesop initiated a partnership with iCYCLE to introduce Rinse and Return, a cosmetic packaging recycling initiative, in Malaysia. The programme\u2014which offers a convenient return solution\u2014aims to increase customer awareness and reduce the amount of packaging going to landfill. Customers are invited to bring back empty aluminium tubing, and glass or plastic containers from any brand [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":113877,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[17,49,677],"tags":[3328,4971,23054,23053,12374],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Aesop expands its Rinse and Return Programme to Malaysia | Pamper.My<\/title>\n<meta name=\"description\" content=\"Aesop initiated a partnership with iCYCLE to introduce Rinse and Return, a cosmetic packaging recycling initiative, in Malaysia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/beauty\/aesop-expands-its-rinse-and-return-programme-to-malaysia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aesop expands its Rinse and Return Programme to Malaysia | Pamper.My\" \/>\n<meta property=\"og:description\" content=\"Aesop initiated a partnership with iCYCLE to introduce Rinse and Return, a cosmetic packaging recycling initiative, in Malaysia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.pamper.my\/news\/beauty\/aesop-expands-its-rinse-and-return-programme-to-malaysia\/\" \/>\n<meta property=\"og:site_name\" content=\"Pamper.My\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Pamper.My\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/Pamper.My\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-28T00:00:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-27T06:19:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/media.pamper.my\/2022\/06\/Aesop-MY-Rinse-and-Return-Media-Release.png\" \/>\n\t<meta property=\"og:image:width\" content=\"750\" \/>\n\t<meta property=\"og:image:height\" content=\"378\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pamper Editorial Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.pamper.my\/news\/#organization\",\"name\":\"Pamper.My\",\"url\":\"https:\/\/www.pamper.my\/news\/\",\"sameAs\":[\"https:\/\/www.facebook.com\/Pamper.My\",\"https:\/\/instagram.com\/pamper.my\",\"http:\/\/www.youtube.com\/c\/PamperMyMalaysia\",\"https:\/\/twitter.com\/PamperMalaysia\"],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.pamper.my\/news\/#logo\",\"inLanguage\":\"en-US\",\"url\":\"http:\/\/media.pamper.my\/2022\/06\/Pamper.My-Logo-new.png\",\"contentUrl\":\"http:\/\/media.pamper.my\/2022\/06\/Pamper.My-Logo-new.png\",\"width\":555,\"height\":145,\"caption\":\"Pamper.My\"},\"image\":{\"@id\":\"https:\/\/www.pamper.my\/news\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.pamper.my\/news\/#website\",\"url\":\"https:\/\/www.pamper.my\/news\/\",\"name\":\"Pamper.My\",\"description\":\"Malaysia\\u2019s leading digital magazine for beauty, fashion, wellness &amp; 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