{"id":113510,"date":"2022-06-10T08:00:06","date_gmt":"2022-06-10T00:00:06","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=113510"},"modified":"2022-06-10T11:18:57","modified_gmt":"2022-06-10T03:18:57","slug":"atome-in-search-of-asias-authentic-fashion-beauty-looks","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/happenings\/atome-in-search-of-asias-authentic-fashion-beauty-looks\/","title":{"rendered":"Atome In Search of Asia’s Authentic Fashion & Beauty Looks"},"content":{"rendered":"

Asia\u2019s leading buy now pay later brand, Atome, is calling on everyone including Gen Z and Millennials to express themselves through fashion and beauty, in its latest regional campaign titled \u201cOwn Your Expression\u201d<\/strong>. Rolled out across seven markets Singapore, Malaysia, Hong Kong, Thailand, Indonesia, Taiwan and Philippines, the campaign will seek out how Asia\u2019s younger generation create and style their own looks and challenge conventional fashion and beauty norms.<\/p>\n

\"\"
K-pop superband ASTRO<\/figcaption><\/figure>\n

Helmed by Atome\u2019s global ambassador, K-pop superband ASTRO, the \u201cOwn Your Expression\u201d user-generated content (UGC) social challenge kicked off on June 4 and will run for two weeks. Interested participants from across the region are invited to film themselves doing a short catwalk in their original look, make-up and outfit using Atome\u2019s \u201cOwn Your Expression\u201d filter and upload short videos on their own Instagram or TikTok accounts using #ownyourexpression hashtag. Up to 30 winners across markets will be chosen based on creativity and originality of their looks.<\/p>\n

At the end of this challenge, a Look-a-Zine, a hybrid lookbook-cum-magazine, will be curated to showcase a collage of submissions featuring the most unique and original fashion and beauty styles, thereby becoming a publication which showcases how everyday Asians see themselves, as opposed to traditional lookbooks styled by professionals.<\/p>\n

A winner from Malaysia will also be invited to take part in the runway fashion show, which will be live streamed across Asia, held on June 25 at Suntec City West Atrium in Singapore. A 4,500 square feet experiential pop-up store featuring fashion and beauty brands such as Zalora, ALDO and SHEIN, will also be held at the same location during this period.<\/p>\n

Follow Atome Malaysia’s Instagram account @atome.my<\/a> for more update.<\/p>\n

Read also:\u00a0Get EXCLUSIVE Deals at Sephora, Laneige and more with Atome\u2019s #GirlPowerMonth!<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Asia\u2019s leading buy now pay later brand, Atome, is calling on everyone including Gen Z and Millennials to express themselves through fashion and beauty, in its latest regional campaign titled \u201cOwn Your Expression\u201d. Rolled out across seven markets Singapore, Malaysia, Hong Kong, Thailand, Indonesia, Taiwan and Philippines, the campaign will seek out how Asia\u2019s younger […]<\/p>\n","protected":false},"author":10,"featured_media":113514,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[17,38,423,2701],"tags":[22964,954,22046,21178,22965],"yoast_head":"\nAtome In Search of Asia's Authentic Fashion & Beauty Looks | Pamper.My<\/title>\n<meta name=\"description\" content=\"Atome, is calling on everyone incl. 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