{"id":113285,"date":"2022-05-26T08:00:12","date_gmt":"2022-05-26T00:00:12","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=113285"},"modified":"2022-05-24T18:52:29","modified_gmt":"2022-05-24T10:52:29","slug":"the-new-loewe-campaign-brings-playfulness-back-to-life","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/the-new-loewe-campaign-brings-playfulness-back-to-life\/","title":{"rendered":"The New LOEWE Campaign Brings Playfulness Back To Life"},"content":{"rendered":"

LOEWE presents the pre fall 22 campaign with a blunt document of an extended creative community, lensed by Juergen Teller. Individuals of all ages, pictured, compose a gallery of singular characters that include Welsh actor Anthony Hopkins, Saudi Arabian musician Alewya, American model Kaia Gerber, Japanese Paralympic athlete Maya Nakanishi, American sculptor Lynda Benglis.<\/p>\n

The campaign, shot in different cities across the world, both in interiors and en plein air, strives on the direct, unapologetic gaze and the sense of humour Juergen Teller is known for.<\/p>\n

\"\"
Kaia Gerber appears in a foam-filled bathtub, in the middle of the street, holding the Amazona 16 Square bag in the hand like a prized possession.<\/figcaption><\/figure>\n
\"\"
Caroline Polachek is pictured in a beauty parlour, complete with pink walls and a pink flamingo, under a hairdryer, the Large Flamenco Clutch bag on her lap.<\/figcaption><\/figure>\n
\"\"
Alewya sits on a wooden stall, the Small Puzzle Edge bag between her legs.<\/figcaption><\/figure>\n
\"\"
Josh O\u2019Connor is in a field, wearing a sheepskin coat in a weightlifting pose, the Anagram Tote bag on his shoulder like a trophy.<\/figcaption><\/figure>\n
\"\"
Lynda Benglis is in her studio, wrapped in multicolour fringes and textures, the Large Flamenco Clutch bag on the table.<\/figcaption><\/figure>\n
\"\"
Anthony Hopkins nonchalantly leans on the wall, outside an LA mansion, with an Anagram Studs T tote in hand.<\/figcaption><\/figure>\n

The raw playfulness of the portraits highlights the spirit of each character, which in turn brings to life the energetic ethos of the LOEWE pre fall collection, a mix of athletic shapes, bold colours, wild textures and sculpted physicality, with decisive outerwear as a signature. Iconic LOEWE bags, meanwhile, are presented in an array of new iterations, from colourful to metallic leathers, and a variety of sizes.<\/p>\n

Juergen Teller\u2019s direct, playful portraiture once again gives a pulsating tangibility to the LOEWE prismatic identity.<\/p>\n

All images are courtesy of LOEWE.<\/em><\/p>\n

Read also:\u00a0<\/strong>Loewe Introduces Saint\u00a0Valentine’s Capsule Collection<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

LOEWE presents the pre fall 22 campaign with a blunt document of an extended creative community, lensed by Juergen Teller. Individuals of all ages, pictured, compose a gallery of singular characters that include Welsh actor Anthony Hopkins, Saudi Arabian musician Alewya, American model Kaia Gerber, Japanese Paralympic athlete Maya Nakanishi, American sculptor Lynda Benglis. The […]<\/p>\n","protected":false},"author":10,"featured_media":113287,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[38,2701],"tags":[22890,3377],"yoast_head":"\nThe New LOEWE Campaign Brings Playfulness Back To Life | Pamper.My<\/title>\n<meta name=\"description\" content=\"LOEWE presents the pre fall 22 campaign with a blunt document of an extended creative community, lensed by Juergen Teller.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/the-new-loewe-campaign-brings-playfulness-back-to-life\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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Aside from taking home Model of The Year 2017 award and gracing the cover of numerous notable titles\u00a0such as British Vogue and Vogue Italia, the 25-year-old model and activist has linked up with photographer Juergen Teller on a series of images\u2026","rel":"","context":"In "Fashion"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2017\/12\/TEM-15.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":117250,"url":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/loewe-holiday-2022\/","url_meta":{"origin":113285,"position":5},"title":"LOEWE Holiday 2022 Campaign Presents a Multifaceted Celebration of Craft and Colour for the Festive Season","date":"Dec 14, 2022","format":false,"excerpt":"This year\u2019s LOEWE holiday campaign presents a multifaceted celebration of craft and colour for the festive season. The campaign sees photographer Lukas Wassmann take a wishlist of LOEWE favourites down to the Southern French coast, to the resort town of La Grande-Motte and the Salins du Midi salt pans. Captured\u2026","rel":"","context":"In "#PamperMyHoliday2022"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2022\/12\/LOEWE-HOLIDAY-2022_SS23_21.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/113285"}],"collection":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/comments?post=113285"}],"version-history":[{"count":3,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/113285\/revisions"}],"predecessor-version":[{"id":113298,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/113285\/revisions\/113298"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media\/113287"}],"wp:attachment":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media?parent=113285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/categories?post=113285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/tags?post=113285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}