{"id":112375,"date":"2022-04-12T08:30:11","date_gmt":"2022-04-12T00:30:11","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=112375"},"modified":"2022-04-10T00:29:52","modified_gmt":"2022-04-09T16:29:52","slug":"levis-launches-you-are-wonderfully-made-campaign-this-ramadan2022","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/levis-launches-you-are-wonderfully-made-campaign-this-ramadan2022\/","title":{"rendered":"Levi\u2019s Launches \u201cYou Are Wonderfully Made\u201d Campaign this #Ramadan2022"},"content":{"rendered":"

Last year, Levi\u2019s launched the \u201cWe Are Wonderfully Made\u201d campaign, featuring a wide range of stylish and sustainable clothing in time for Ramadan, encouraging Malaysians to Buy Better, Wear Longer. This year, Levi\u2019s wants to bring out the \u201cYou Are Wonderfully Made\u201d messaging to Malaysians, encouraging them to discover their personal values, best expressed with clothing that reflects them from head to toe.<\/p>\n

Levi\u2019s believes in the importance of self-expression, where every individual is one-of-a-kind and wonderfully made. Levi\u2019s aims to be everybody\u2019s ally in their journey of self-discovery, with high-quality products in various youthful fits, styles, cuts and sizes available, meant to wear, and meant to last. Just in time for the Ramadan season, Levi\u2019s is introducing the Eco Performance capsule collection<\/strong>, inspired by the concept of \u201cThe New Lounge\u201d, where comfort meets style.<\/p>\n

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Levi\u2019s Eco Performance Climate clothing comprises innovative fabric made with cooling features, suitable for warm tropical climates like Malaysia. Its denim is made with Aerolight fiber that has a moisture wicking technology that creates a cooling effect, keeping you cool and comfortably dry. For non-denim pieces this Ramadan, Levi\u2019s integrated REPREVE, which is polyester fiber sourced from recycled water bottles, a sustainably creating fabric that is designed to wick away and repel moisture.<\/p>\n

The newest addition to Levi\u2019s sustainable Eco Performance fabric is Chill Tech, a unique blend of cotton and sustainable fibers, creating a new supersoft, lightweight fabric that has the same cooling and moisture-wicking properties. This season, Levi\u2019s brings newness to the Chill Tech platform for a diverse line-up of looks full of new washes, stylish and youthful fits perfect for Raya.<\/p>\n

Men\u2019s Collection<\/h3>\n
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The capsule\u2019s men\u2019s collection offers tops in soft and fresh pale blue and pink, grounded with the darker colourways of black and white. Spirit-lifting graphics and fun seasonal prints inject energy for that summer vibe.<\/p>\n\r\n