{"id":112030,"date":"2022-03-21T08:30:31","date_gmt":"2022-03-21T00:30:31","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=112030"},"modified":"2022-03-30T12:23:10","modified_gmt":"2022-03-30T04:23:10","slug":"sk-iis-first-ever-self-directed-pitera-me-series-features-new-brand-ambassador-mina","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/skin-care\/sk-iis-first-ever-self-directed-pitera-me-series-features-new-brand-ambassador-mina\/","title":{"rendered":"SK-II’s First-ever Self-directed \u201cPITERA & Me\u201d Series Features New Brand Ambassador MINA"},"content":{"rendered":"

SK-II released its first-ever self-directed film series \u201cPITERA & Me<\/strong>\u201d featuring its newest brand ambassador, MINA <\/strong>from K-pop girl group Twice. MINA was giving a mission to take on a self-care break with SK-II PITERA Essence to open up about her true self in the series, which was filmed 24\/7 in a vacation house.<\/p>\n

\"\"\"\"
\n\u201cMy goal this year is to spend more meaningful time, take care of myself and do something fun everyday. I\u2019ve been very busy since I debuted and I think it\u2019s time to rediscover myself, skincare included. With PITERA Essence, I want to start a new skincare routine,\u201d said MINA.<\/p><\/blockquote>\n

In the series, MINA was completely bare skinned and up close & personal in front of the camera. You can discover a side of her you never knew as she opens up about her life, reconnects with her hobbies and films her first experience with SK-II PITERA Essence while answering fans\u2019 most-asked skincare questions.<\/p>\n

\"\"\"\"\"\"<\/p>\n

Through the series, you will get to know SK-II and its cult-favourite skincare product PITERA Essence all over again, through the eyes of this Gen-Z celebrity brand ambassador.<\/p>\n

\u201cPITERA and Me\u201d is SK-II\u2019s latest collection of stories about its iconic PITERA Essence. Through the years, SK-II has been on a journey to decode pop culture\u2014entertainment, music and art\u2014to bring to life its stories of PITERA and transformation to Crystal Clear Skin in new and meaningful ways for its consumers over generations.<\/p>\n

PITERA Essence is SK-II\u2019s signature and most awarded bestseller. With its unchanged formula, PITERA Essence contains over 90% PITERA – SK-II\u2019s exclusive and naturally derived ingredient crafted from a proprietary fermentation process of a unique yeast strain. Dubbed as \u201cMiracle Water\u201d in Asia, Facial Treatment Essence is loved by millions of women around the world for its transformative power to Crystal Clear Skin.<\/p>\n

Read also:\u00a0Review: Is SK-II Worth Adding To Your Skincare Regime?<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

SK-II released its first-ever self-directed film series \u201cPITERA & Me\u201d featuring its newest brand ambassador, MINA from K-pop girl group Twice. MINA was giving a mission to take on a self-care break with SK-II PITERA Essence to open up about her true self in the series, which was filmed 24\/7 in a vacation house. \u201cMy […]<\/p>\n","protected":false},"author":10,"featured_media":112046,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[17,41,46,677,2699,342],"tags":[3709,16575,22553,22554,2509,15769,19082,12847,22552],"yoast_head":"\nSK-II's First-ever Self-directed \u201cPITERA & Me\u201d Series Features New Brand Ambassador MINA | Pamper.My<\/title>\n<meta name=\"description\" content=\"SK-II released its first-ever self-directed film series \u201cPITERA & Me\u201d featuring its newest brand ambassador, MINA from Twice.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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SK-II's signature and best-seller, PITERA Essence, in its new striking coloured bottles, gives a\u2026","rel":"","context":"In "#PamperMyHoliday2022"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2022\/11\/HyperFestive-Bottles.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":102132,"url":"https:\/\/www.pamper.my\/news\/beauty\/skin-care\/spread-the-joy-of-gifting-with-the-new-sk-ii-pitera-essence-street-art-limited-edition\/","url_meta":{"origin":112030,"position":4},"title":"Spread the Joy of Gifting with the New SK-II\u00a0PITERA™ Essence Street Art Limited Edition","date":"Nov 5, 2020","format":false,"excerpt":"This holiday season, SK-II\u00a0re-imagined its iconic PITERA\u2122\u00a0Essence in bold and edgy street art inspired designs to make it the best gift for crystal clear skin. The new SK-II PITERA\u2122 Essence Street Art Limited Edition comes in 3 different street art designs that all look cool and unique.\u00a0 In celebration of\u2026","rel":"","context":"In "Beauty"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2020\/11\/SK-II-PITERA-Essence-Street-Art-Limited-Edition-3-Bottles.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":103385,"url":"https:\/\/www.pamper.my\/news\/beauty\/skin-care\/sk-ii-celebrates-the-new-year-with-a-limited-edition-pitera-essence-xoxo\/","url_meta":{"origin":112030,"position":5},"title":"SK-II Celebrates The New Year with a Limited-Edition PITERA™ Essence XOXO","date":"Jan 6, 2021","format":false,"excerpt":"This New Year, SK-II launches PITERA\u2122 Essence XOXO New Year Limited Edition inspired by hugs, kisses and long-awaited happy reunions. 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