{"id":111464,"date":"2022-03-07T15:00:20","date_gmt":"2022-03-07T07:00:20","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=111464"},"modified":"2022-03-30T18:02:59","modified_gmt":"2022-03-30T10:02:59","slug":"why-axis-y-is-the-best-korean-skincare-brand-for-the-malaysian-community","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/why-axis-y-is-the-best-korean-skincare-brand-for-the-malaysian-community\/","title":{"rendered":"Why AXIS-Y is the Best Korean Skincare Brand for the Malaysian Community"},"content":{"rendered":"

AXIS-Y is the moment<\/strong>!<\/em><\/p>\n

The K-Beauty brand that went viral on TikTok has just launched an official Instagram account for Malaysia, and you are invited to join the community! Not just that, you also now have the chance to win AXIS-Y\u2019s signature products that work wonders on your skin! Read on to find out more.<\/em><\/p>\n

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Since their founding in 2019, AXIS-Y has won over communities in Asia, Europe and USA with their effective use of natural ingredients for all their products.<\/p>\n

Now, AXIS-Y<\/a> celebrates yet another milestone in their skincare journey with the launch of @axisy_malaysia<\/strong><\/a>, the official AXIS-Y Malaysia Instagram account that will be especially for the Malaysian community.<\/p>\n

@axisy_malaysia<\/a> will be AXIS-Y\u2019s connection from Korea to Malaysia, featuring personalised content to give appreciation to the Malaysian community\u2019s support.<\/p>\n

We\u2019re hoping for tons of giveaways and localised 5.5 Community Days!<\/p>\n

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You might be familiar with AXIS-Y already as we\u2019ve mentioned their products effectiveness before on this site.<\/p>\n

Read here:<\/strong>
\n\u25cf Mugwort Pore Clarifying Wash Off Pack<\/a><\/strong>
\n\u25cf Spot The Difference Blemish Treatment<\/a><\/strong><\/p>\n

Dr. Lim Ing Kien, better known as Dr. Ingky<\/strong>, the renowned aesthetic dermatologist who has 333.2K followers and 3.2M likes on TikTok<\/a> and 104K followers on Instagram<\/a>, has also mentioned the effectiveness of the ingredients in AXIS-Y products in his videos several times.<\/p>\n

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Here<\/a>, he goes into detail about the benefits of Heartleaf extract found in AXIS-Y\u2019s Heartleaf Calming Cream<\/a> for soothing irritated, dry, and dehydrated skin.<\/p>\n

\"\"<\/a>And here<\/a>, he breaks down the ingredients of AXIS-Y’s Spot The Difference Blemish Treatment<\/a> and why it\u2019s a great way to treat pimples without benzoyl peroxide.<\/p>\n

So, it\u2019s no surprise that AXIS-Y is so well-received by Malaysians and K-Beauty fans worldwide.<\/p>\n

Read on as we share our take on AXIS-Y and why the brand wins fans over in a heartbeat\u2026<\/p>\n

#1 Real Talk Between Brand and Customer<\/strong><\/h3>\n

It\u2019s not every day that you see a brand having genuine back-and-forth with their community. But AXIS-Y does exactly that, and the brand has enjoyed interacting with their community since day one.<\/p>\n

Looking at their website<\/a> and socials, it\u2019s clear that AXIS-Y enjoys interacting with their community. They foster an inclusive and free-spirited community where members are treated like collaborators whose suggestions influence the brand\u2019s adjustments and product line.<\/p>\n

It\u2019s not uncommon to see AXIS-Y creating products in response to what their community needs.<\/p>\n

Like their viral Mugwort Pore Clarifying Wash Off Pack<\/a>, for instance, which was developed during the lockdown to support relaxation and self-care at home.<\/p>\n

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Mugwort Pore Clarifying Wash Off Pack<\/a> \u2028with Azuki Bean Granules.<\/figcaption><\/figure>\n

And of course, their Spot The Difference Blemish Treatment<\/a>. Created after their community shared their struggles with self-confidence due to acne-prone skin.<\/p>\n

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Spot The Difference Blemish Treatment<\/a> contains healing ceramides to help restore the skin barrier.<\/figcaption><\/figure>\n

#2 Skincare that Understands Climate & Community<\/strong><\/h3>\n

AXIS-Y recognises that skincare needs to be more personalised thanks to external factors like lifestyle, environment and climate.<\/p>\n

This is why so many AXIS-Y products work. Their products don\u2019t just treat the problem, it also tries to understand the cause. AXIS-Y thinks about how their community\u2019s environments affect the skin and adjusts their products to suit.<\/p>\n

And yes, that includes hot and humid climates like ours 😎<\/p>\n

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AXIS-Y \u201c6-1-1\u201d Series: Formulated to address a skin concern \u2028personal to the AXIS-Y community.<\/figcaption><\/figure>\n

The tropical weather in Malaysia isn\u2019t particularly friendly on sensitive or acne-prone skin. BUT while we cannot control the heat, the skincare we use can offer protection and healing from an acne breakout.<\/p>\n

AXIS-Y understands this and uses a \u201c6-1-1 Advanced Formula<\/a>™\u201d to fortify their products.<\/p>\n

Their empowered formula \u2014 which is used for ALL products in the series \u2014 combines 6 base ingredients, 1 core ingredient, and 1 effective technology<\/strong> into one potent product that tackles a specific skin concern. Be it acne, dark spots, uneven skin tone or irritated skin.<\/p>\n

And of course, none of the ingredients used are harmful. AXIS-Y only sources clean and natural ingredients for their products.<\/p>\n

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(Right) Mask Now Glow Later Duo Set<\/a> featured in Allure Magazine Korea; (left) Dark Spot Correcting Glow Serum<\/a> rated as Top 15 Best Serums For Treating Acne Scars on Harper\u2019s Bazaar Indonesia<\/a>.<\/figcaption><\/figure>\n

#3 Made with Natural, Skin-Loving Ingredients\u00a0<\/strong><\/h3>\n

Those who are new to AXIS-Y are often surprised by how natural and effective the products are. The amount of good stuff AXIS-Y packs into their products is beyond impressive!<\/p>\n

The high-grade skincare is made from natural, skin-loving ingredients \u2014 of plant origin, mostly. Combined with their \u201c6-1-1\u201d formulation, each product is a rich, infused blend of at least six different nutrient-filled ingredients.<\/p>\n

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New Skin Resolution Gel Mask<\/a> is made with Heartleaf, Mugwort, Fig, \u2028Yam Root, Centella Asiatica, Allantoin, and Niacinamide.<\/figcaption><\/figure>\n

A careful look at the ingredient list shows how intentional AXIS-Y is at selecting each of their products\u2019 formulas. Each ingredient chosen plays a role in the formula whether it is improving, protecting or repairing the skin. Together, they work to improve troubled skin effectively.<\/p>\n

Here are a few key ingredients we were delighted to spot in their products\u2026<\/p>\n