{"id":108528,"date":"2021-10-14T08:30:24","date_gmt":"2021-10-14T00:30:24","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=108528"},"modified":"2021-10-14T10:00:42","modified_gmt":"2021-10-14T02:00:42","slug":"fresh-celebrates-its-30th-anniversary-with-30-commitments-to-sustainability","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/fresh-celebrates-its-30th-anniversary-with-30-commitments-to-sustainability\/","title":{"rendered":"Fresh Celebrates Its 30th Anniversary with 30 Commitments to Sustainability"},"content":{"rendered":"<p><strong>Fresh, the clean beauty brand that advocates for only clean and natural ingredients, is tuning 30 this year and marking the milestone with 30 commitments focused on the planet, people and products<\/strong>.<\/p>\n<p>Over the past three decades, fresh has evolved from an apothecary in Boston into a global brand beloved for its sensorial skincare, lip care, body care and fragrance inspired by natural ingredients.<\/p>\n<figure id=\"attachment_108530\" aria-describedby=\"caption-attachment-108530\" style=\"width: 1080px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-108530\" src=\"http:\/\/media.pamper.my\/2021\/10\/ForeverFresh_2021_Social_EarthDay_1080x1350_Card3.jpg\" alt=\"\" width=\"1080\" height=\"1350\" srcset=\"https:\/\/media.pamper.my\/2021\/10\/ForeverFresh_2021_Social_EarthDay_1080x1350_Card3.jpg 1080w, https:\/\/media.pamper.my\/2021\/10\/ForeverFresh_2021_Social_EarthDay_1080x1350_Card3-120x150.jpg 120w, https:\/\/media.pamper.my\/2021\/10\/ForeverFresh_2021_Social_EarthDay_1080x1350_Card3-240x300.jpg 240w, https:\/\/media.pamper.my\/2021\/10\/ForeverFresh_2021_Social_EarthDay_1080x1350_Card3-768x960.jpg 768w, https:\/\/media.pamper.my\/2021\/10\/ForeverFresh_2021_Social_EarthDay_1080x1350_Card3-819x1024.jpg 819w, https:\/\/media.pamper.my\/2021\/10\/ForeverFresh_2021_Social_EarthDay_1080x1350_Card3-696x870.jpg 696w, https:\/\/media.pamper.my\/2021\/10\/ForeverFresh_2021_Social_EarthDay_1080x1350_Card3-1068x1335.jpg 1068w, https:\/\/media.pamper.my\/2021\/10\/ForeverFresh_2021_Social_EarthDay_1080x1350_Card3-336x420.jpg 336w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><figcaption id=\"caption-attachment-108530\" class=\"wp-caption-text\">The founder of fresh beauty<\/figcaption><\/figure>\n<p>fresh sets up a foundation called &#8220;<strong>forever fresh<\/strong>&#8220;, as the brand&#8217;s new <strong>sustainability platform<\/strong> focused on <strong>working responsibly<\/strong> with communities where fresh sources its ingredients while also addressing <strong>climate action<\/strong> and <strong>eco-packaging<\/strong>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-108534\" src=\"http:\/\/media.pamper.my\/2021\/10\/ForeverFresh_2021_Social_SustainabilityLaunch_1080x1350_Card2.jpg\" alt=\"\" width=\"1080\" height=\"1350\" srcset=\"https:\/\/media.pamper.my\/2021\/10\/ForeverFresh_2021_Social_SustainabilityLaunch_1080x1350_Card2.jpg 1080w, https:\/\/media.pamper.my\/2021\/10\/ForeverFresh_2021_Social_SustainabilityLaunch_1080x1350_Card2-120x150.jpg 120w, https:\/\/media.pamper.my\/2021\/10\/ForeverFresh_2021_Social_SustainabilityLaunch_1080x1350_Card2-240x300.jpg 240w, https:\/\/media.pamper.my\/2021\/10\/ForeverFresh_2021_Social_SustainabilityLaunch_1080x1350_Card2-768x960.jpg 768w, https:\/\/media.pamper.my\/2021\/10\/ForeverFresh_2021_Social_SustainabilityLaunch_1080x1350_Card2-819x1024.jpg 819w, https:\/\/media.pamper.my\/2021\/10\/ForeverFresh_2021_Social_SustainabilityLaunch_1080x1350_Card2-696x870.jpg 696w, https:\/\/media.pamper.my\/2021\/10\/ForeverFresh_2021_Social_SustainabilityLaunch_1080x1350_Card2-1068x1335.jpg 1068w, https:\/\/media.pamper.my\/2021\/10\/ForeverFresh_2021_Social_SustainabilityLaunch_1080x1350_Card2-336x420.jpg 336w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-108531\" src=\"http:\/\/media.pamper.my\/2021\/10\/ForeverFresh_2021_Social_SustainabilityLaunch_1080x1350_Card3.jpg\" alt=\"\" width=\"1080\" height=\"1350\" srcset=\"https:\/\/media.pamper.my\/2021\/10\/ForeverFresh_2021_Social_SustainabilityLaunch_1080x1350_Card3.jpg 1080w, https:\/\/media.pamper.my\/2021\/10\/ForeverFresh_2021_Social_SustainabilityLaunch_1080x1350_Card3-120x150.jpg 120w, https:\/\/media.pamper.my\/2021\/10\/ForeverFresh_2021_Social_SustainabilityLaunch_1080x1350_Card3-240x300.jpg 240w, https:\/\/media.pamper.my\/2021\/10\/ForeverFresh_2021_Social_SustainabilityLaunch_1080x1350_Card3-768x960.jpg 768w, https:\/\/media.pamper.my\/2021\/10\/ForeverFresh_2021_Social_SustainabilityLaunch_1080x1350_Card3-819x1024.jpg 819w, https:\/\/media.pamper.my\/2021\/10\/ForeverFresh_2021_Social_SustainabilityLaunch_1080x1350_Card3-696x870.jpg 696w, https:\/\/media.pamper.my\/2021\/10\/ForeverFresh_2021_Social_SustainabilityLaunch_1080x1350_Card3-1068x1335.jpg 1068w, https:\/\/media.pamper.my\/2021\/10\/ForeverFresh_2021_Social_SustainabilityLaunch_1080x1350_Card3-336x420.jpg 336w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-108532\" src=\"http:\/\/media.pamper.my\/2021\/10\/ForeverFresh_2021_Social_SustainabilityLaunch_1080x1350_Card4.jpg\" alt=\"\" width=\"1080\" height=\"1350\" srcset=\"https:\/\/media.pamper.my\/2021\/10\/ForeverFresh_2021_Social_SustainabilityLaunch_1080x1350_Card4.jpg 1080w, https:\/\/media.pamper.my\/2021\/10\/ForeverFresh_2021_Social_SustainabilityLaunch_1080x1350_Card4-120x150.jpg 120w, https:\/\/media.pamper.my\/2021\/10\/ForeverFresh_2021_Social_SustainabilityLaunch_1080x1350_Card4-240x300.jpg 240w, https:\/\/media.pamper.my\/2021\/10\/ForeverFresh_2021_Social_SustainabilityLaunch_1080x1350_Card4-768x960.jpg 768w, https:\/\/media.pamper.my\/2021\/10\/ForeverFresh_2021_Social_SustainabilityLaunch_1080x1350_Card4-819x1024.jpg 819w, https:\/\/media.pamper.my\/2021\/10\/ForeverFresh_2021_Social_SustainabilityLaunch_1080x1350_Card4-696x870.jpg 696w, https:\/\/media.pamper.my\/2021\/10\/ForeverFresh_2021_Social_SustainabilityLaunch_1080x1350_Card4-1068x1335.jpg 1068w, https:\/\/media.pamper.my\/2021\/10\/ForeverFresh_2021_Social_SustainabilityLaunch_1080x1350_Card4-336x420.jpg 336w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>As part of its 30th anniversary commitments, the brand has outlined concrete goals and actions in each of the areas that it aims to achieve before its 40th anniversary in 2031. You can discover their 30 commitments through an audiovisual experience &#8211; <strong>&#8220;<\/strong><strong>A fresh Take&#8221;<\/strong> at <a href=\"https:\/\/afreshtake.fresh.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">afreshtake.fresh.com<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-108533\" src=\"http:\/\/media.pamper.my\/2021\/10\/30th_21_Social_Infographic.jpg\" alt=\"\" width=\"1080\" height=\"1350\" srcset=\"https:\/\/media.pamper.my\/2021\/10\/30th_21_Social_Infographic.jpg 1080w, https:\/\/media.pamper.my\/2021\/10\/30th_21_Social_Infographic-120x150.jpg 120w, https:\/\/media.pamper.my\/2021\/10\/30th_21_Social_Infographic-240x300.jpg 240w, https:\/\/media.pamper.my\/2021\/10\/30th_21_Social_Infographic-768x960.jpg 768w, https:\/\/media.pamper.my\/2021\/10\/30th_21_Social_Infographic-819x1024.jpg 819w, https:\/\/media.pamper.my\/2021\/10\/30th_21_Social_Infographic-696x870.jpg 696w, https:\/\/media.pamper.my\/2021\/10\/30th_21_Social_Infographic-1068x1335.jpg 1068w, https:\/\/media.pamper.my\/2021\/10\/30th_21_Social_Infographic-336x420.jpg 336w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>Fore more information about fresh&#8217;s 30th anniversary commitments and its line of products, visit\u00a0<a href=\"https:\/\/www.fresh.com\/my\/en_MY\/home\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.fresh.com\/my\/en_MY\/home&amp;source=gmail&amp;ust=1634207951594000&amp;usg=AFQjCNHaBQC6jA3kq_BN_lm3g-_SA5QmzA\">www.fresh.com<\/a>.<\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/beauty\/skin-care\/fresh-introduces-limited-edition-jumbo-rose-deep-hydration-facial-toner\/\" target=\"_blank\" rel=\"noopener noreferrer\">fresh introduces Limited-Edition Jumbo Rose Deep Hydration Facial Toner<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fresh, the clean beauty brand that advocates for only clean and natural ingredients, is tuning 30 this year and marking the milestone with 30 commitments focused on the planet, people and products. Over the past three decades, fresh has evolved from an apothecary in Boston into a global brand beloved for its sensorial skincare, lip [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":108529,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[17,27,46,677],"tags":[15968,21754,21755,21756,9459,5625],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fresh Celebrates Its 30th Anniversary with 30 Commitments to Sustainability | Pamper.My<\/title>\n<meta name=\"description\" content=\"Fresh, the clean beauty brand, is tuning 30 this year and marking the milestone with 30 commitments focused on the planet, people and products.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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