{"id":108362,"date":"2021-10-08T08:30:23","date_gmt":"2021-10-08T00:30:23","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=108362"},"modified":"2021-10-08T10:56:56","modified_gmt":"2021-10-08T02:56:56","slug":"hm-collaborates-with-iconic-90s-skate-brand-no-fear-and-features-the-skate-kitchen-in-the-campaign","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/hm-collaborates-with-iconic-90s-skate-brand-no-fear-and-features-the-skate-kitchen-in-the-campaign\/","title":{"rendered":"H&M Collaborates with Iconic 90\u2019s Skate Brand No Fear and Features The Skate Kitchen In The Campaign"},"content":{"rendered":"

For Autumn 2021, H&M<\/strong> collaborates with the iconic American skate and streetwear brand No Fear,<\/strong> boldly flipping the narrative and redefining fear for young people around the world today. Founded in 1989 \u2014 reaching peak popularity in the 90\u2019s and early 2000s \u2014 and being relaunched today, No Fear also takes on a more female perspective with the help of The Skate Kitchen<\/strong>, the New York-based all-female skate crew, who feature as co-creators and stars of the campaign. The collection plays with oversized and bodycon silhouettes through elevated basics and striking graphic logos and illustrations.<\/p>\n

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This collaboration fires up the \u201cNo Fear\u201d mentality for a progressive and inclusive generation of young women, with 23 garments including oversized T-shirts, crop tops, shirts, sweatshirts, hoodies, knitwear, varsity jackets, tracksuits and joggers<\/em><\/strong>, all with graphic logos or illustrations.<\/p>\n\r\n