{"id":107827,"date":"2021-09-10T08:00:56","date_gmt":"2021-09-10T00:00:56","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=107827"},"modified":"2021-10-26T18:47:27","modified_gmt":"2021-10-26T10:47:27","slug":"how-this-kluang-homebaker-found-success-in-selling-mooncakes-across-malaysia-and-singapore-via-shopee","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/festivals\/how-this-kluang-homebaker-found-success-in-selling-mooncakes-across-malaysia-and-singapore-via-shopee\/","title":{"rendered":"How this Kluang Homebaker found success in selling mooncakes across Malaysia and Singapore via Shopee"},"content":{"rendered":"

Working with yeast, butter and flour is second nature for the 57-year-old Johorean homebaker, Ho Soo Yong (\u4f55\u5b50\u96c4). 30 years ago, Ho started a neighbourhood bakery from a humble stall in Kluang, a small town nestled in central Johor. Ho decided to expand his business online some five years ago, with a line of Chinese traditional delicacies such as Bak Chang, Bak Kwa and Shanghainese mooncakes,\u00a0<\/em>through the online marketplace platform, Shopee. Today, his online business which is known to many as Hejia (\u5408\u5bb6)<\/strong> has received tremendous orders from across the country and even Singapore via Shopee<\/a>.<\/p>\n

With Mid-Autumn Festival just around the corner, we speak to Ho about his proud traditional baked Shanghainese mooncakes<\/strong> – as that was also the very reason that he took his business online. Ho shared how this delicacy is often perceived as a pastry rather than a mooncake and wants to challenge this perception by promoting his Shanghainese mooncakes to mooncake lovers.<\/p>\n

\"\"
Hejia Shanghainese mooncakes<\/figcaption><\/figure>\n

According to Ho, the Shanghainese mooncake is slowly gaining popularity especially amongst the younger generation given its special crust and texture which is different from traditional mooncakes.<\/p>\n

\u201cKluang is a small town where demands have already been met for the local folks. In order to let more people have the chance to taste our Shanghai mooncakes, we needed to reach a much larger consumer base and going online was the easiest option that was available to us. We chose Shopee when we were starting off because it did not require much capital to set up a store and start selling on the platform.\u201d<\/p>\n

However, it was no easy feat. The Hejia owner said, \u201cE-commerce was a completely new business approach to us. All we had was the recipe and the skill to make mooncakes but we had to learn everything else from scratch.\u201d Ho said they encountered many unforeseen challenges like crushed mooncakes, struggling to manage customer service via the online chat and many more.<\/p>\n

\u201cWhen we just started, we realised that the mooncakes could not be delivered via normal courier postage as the mooncakes are very fragile and they would be crushed by the time customers receive them. So, we had to complete the last mile deliveries by ourselves and due to delivery limitations, we were only able to serve customers in Klang Valley initially,\u201d he added.<\/p>\n

Therefore, in an effort to resolve the issue, Ho spent a year improvising the packaging box to one that was sturdy enough to withstand normal courier services.<\/p>\n

\u201cWe invested in better vacuum pack machines and good quality vacuum packaging. Today, we are proudly delivering Hejia throughout Malaysia and even Singapore,\u201d Ho said, adding that he now clocks in an average five figure monthly sales online.<\/p>\n

Last year, the bakery sold about 600 boxes of mooncakes during Shopee\u2019s Mooncake Festival. The orders were so overwhelming to a point where they had to stop taking in orders to cope with the demand without neglecting the quality of their baked goods.<\/p>\n

\"\"
Celebrate Mooncake Festival with Shopee Campaign<\/figcaption><\/figure>\n

Hejia will once again be participating in Shopee\u2019s \u2018Celebrate Mooncake Festival\u2019<\/strong> campaign that will take place on September 12th. He said, \u201cThis time, we are well prepared for the campaign and have projected a four-fold increase in sales.\u201d<\/p>\n

If you are searching for Shanghainese mooncakes, do give Hejia<\/strong><\/a> a try. Each box is priced from RM52.90 and comes in a serving of six. There are seven flavours from lotus, red bean to green tea and even durian. Salted egg yolk lovers can have them added on for a richer and more sensational taste.<\/p>\n

\"\"
Hejia Shanghainese mooncakes features seven flavours from lotus, red bean to green tea and even durian.<\/figcaption><\/figure>\n

On September 12th, mooncake fans can take the opportunity to redeem 15% discount <\/strong>and 10% Coin Cashback vouchers<\/strong> when they purchase mooncakes from Hejia or other participating brands such as Hilton, Hai Wai Tian Oversea, Purple Cane, JMM<\/em> and more. Some brands like Yong Sheng<\/em> are also throwing in attractive freebies like an adorable LED bunny lantern.<\/p>\n

Celebrate Mooncake Festival with Shopee here – shopee.com.my\/m\/mooncake-festival<\/a>.<\/p>\n

Read also:\u00a0Jackie Chan is the New Ambassador for Shopee\u2019s 9.9 Super Shopping Day<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Working with yeast, butter and flour is second nature for the 57-year-old Johorean homebaker, Ho Soo Yong (\u4f55\u5b50\u96c4). 30 years ago, Ho started a neighbourhood bakery from a humble stall in Kluang, a small town nestled in central Johor. Ho decided to expand his business online some five years ago, with a line of Chinese […]<\/p>\n","protected":false},"author":10,"featured_media":107851,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[2,866,2702,45],"tags":[21539,21540,21541,21537,21542,14036,21289,2667,2668,21536,21535,5136,21538],"yoast_head":"\nHow this Kluang Homebaker found success in selling mooncakes across Malaysia and Singapore via Shopee | Pamper.My<\/title>\n<meta name=\"description\" content=\"Learn the success story of this Kluang homebaker and how he achieved success by expanding his bakery business online via Shopee.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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Festival, this year, the Pavilion Hotel Kuala Lumpur Managed by Banyan Tree is offering an ensemble of traditional baked mooncakes, featuring all-time signature flavours blending with seasonal produces to give these oriental delicacies a local twist. 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