{"id":105854,"date":"2021-05-27T08:30:11","date_gmt":"2021-05-27T00:30:11","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=105854"},"modified":"2021-05-27T09:21:05","modified_gmt":"2021-05-27T01:21:05","slug":"avons-iconic-skincare-brand-anew-gets-revamp-with-new-formula","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/skin-care\/avons-iconic-skincare-brand-anew-gets-revamp-with-new-formula\/","title":{"rendered":"Avon&#8217;s Iconic Skincare Brand ANEW Gets Revamp With New Formula"},"content":{"rendered":"<p>Avon\u2019s iconic skincare brand, <strong>ANEW<\/strong><em>,<\/em> which is celebrating its 28th year this year, has revolutionised itself with\u00a0new formulas powered by <strong>Avon\u2019s latest cutting-edge technology Protinol&#x2122;<\/strong>, and features new daily-use creams &#8211; <strong><em>Reversalist<\/em><\/strong> and <em><strong>Ultimate<\/strong><\/em>.<\/p>\n<p>Based on their consumer study of 113 participants, with this technology, consumers from ages 30 to 50+ can accelerate their skincare, experiencing visual improvement in skin\u2019s health and appearance in just 48 hours. The daily use moisturizing creams are shown to stimulate collagen production 2x more than a leading anti-aging brand based on their\u00a03-day tissue comparison with the leading anti-aging brand.<\/p>\n<div id='gallery-1' class='gallery galleryid-105854 gallery-columns-2 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/beauty\/skin-care\/avons-iconic-skincare-brand-anew-gets-revamp-with-new-formula\/attachment\/avon-anew_2\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/media.pamper.my\/2021\/05\/Avon-ANEW_2-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-105857\" srcset=\"https:\/\/media.pamper.my\/2021\/05\/Avon-ANEW_2-300x300.jpg 300w, https:\/\/media.pamper.my\/2021\/05\/Avon-ANEW_2-150x150.jpg 150w, https:\/\/media.pamper.my\/2021\/05\/Avon-ANEW_2-768x768.jpg 768w, https:\/\/media.pamper.my\/2021\/05\/Avon-ANEW_2-696x696.jpg 696w, https:\/\/media.pamper.my\/2021\/05\/Avon-ANEW_2-420x420.jpg 420w, https:\/\/media.pamper.my\/2021\/05\/Avon-ANEW_2.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-105857'>\n\t\t\t\tANew Reversalist &#8211; Revitalizing Cream\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/beauty\/skin-care\/avons-iconic-skincare-brand-anew-gets-revamp-with-new-formula\/attachment\/avon-anew_1\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/media.pamper.my\/2021\/05\/Avon-ANEW_1-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-105858\" srcset=\"https:\/\/media.pamper.my\/2021\/05\/Avon-ANEW_1-300x300.jpg 300w, https:\/\/media.pamper.my\/2021\/05\/Avon-ANEW_1-150x150.jpg 150w, https:\/\/media.pamper.my\/2021\/05\/Avon-ANEW_1-768x768.jpg 768w, https:\/\/media.pamper.my\/2021\/05\/Avon-ANEW_1-696x696.jpg 696w, https:\/\/media.pamper.my\/2021\/05\/Avon-ANEW_1-420x420.jpg 420w, https:\/\/media.pamper.my\/2021\/05\/Avon-ANEW_1.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-105858'>\n\t\t\t\tANew Reversalist &#8211; Perfecting Day Cream SPF 25\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/beauty\/skin-care\/avons-iconic-skincare-brand-anew-gets-revamp-with-new-formula\/attachment\/avon-anew_ultimate_1\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/media.pamper.my\/2021\/05\/Avon-ANEW_Ultimate_1-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-105861\" srcset=\"https:\/\/media.pamper.my\/2021\/05\/Avon-ANEW_Ultimate_1-300x300.jpg 300w, https:\/\/media.pamper.my\/2021\/05\/Avon-ANEW_Ultimate_1-150x150.jpg 150w, https:\/\/media.pamper.my\/2021\/05\/Avon-ANEW_Ultimate_1-768x768.jpg 768w, https:\/\/media.pamper.my\/2021\/05\/Avon-ANEW_Ultimate_1-696x696.jpg 696w, https:\/\/media.pamper.my\/2021\/05\/Avon-ANEW_Ultimate_1-420x420.jpg 420w, https:\/\/media.pamper.my\/2021\/05\/Avon-ANEW_Ultimate_1.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-105861'>\n\t\t\t\tANew Ultimate &#8211; Multi-Performance Day Cream SPF 25\n\t\t\t\t<\/figcaption><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/beauty\/skin-care\/avons-iconic-skincare-brand-anew-gets-revamp-with-new-formula\/attachment\/avon-anew_ultimate_2\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/media.pamper.my\/2021\/05\/Avon-ANEW_Ultimate_2-300x300.jpg\" class=\"attachment-medium size-medium\" alt=\"\" aria-describedby=\"gallery-1-105862\" srcset=\"https:\/\/media.pamper.my\/2021\/05\/Avon-ANEW_Ultimate_2-300x300.jpg 300w, https:\/\/media.pamper.my\/2021\/05\/Avon-ANEW_Ultimate_2-150x150.jpg 150w, https:\/\/media.pamper.my\/2021\/05\/Avon-ANEW_Ultimate_2-768x768.jpg 768w, https:\/\/media.pamper.my\/2021\/05\/Avon-ANEW_Ultimate_2-696x696.jpg 696w, https:\/\/media.pamper.my\/2021\/05\/Avon-ANEW_Ultimate_2-420x420.jpg 420w, https:\/\/media.pamper.my\/2021\/05\/Avon-ANEW_Ultimate_2.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div>\n\t\t\t\t<figcaption class='wp-caption-text gallery-caption' id='gallery-1-105862'>\n\t\t\t\tANew Ultimate &#8211; Multi-Performance Cream \n\t\t\t\t<\/figcaption><\/figure>\n\t\t<\/div>\n\n<p><strong>Protinol&#x2122; is an exclusive ingredient discovered by Avon scientists that is capable of improving collagen in a way that is unique to other anti-aging ingredients.<\/strong>\u00a0 Not only stimulating the production of new collagen, but by helping drive content and organization of collagen closer to that of baby\u2019s skin.<\/p>\n<p>The fresh ANEW products demonstrate the line\u2019s modern, desirable and\u00a0premium characteristics and a shift in consumer behavior. This new moment shows how Avon is leading the way in helping women to be proud of their beauty and understand how to best care for their skin.<\/p>\n<p>ANEW\u2019s visual identity and brand imagery have also evolved to convey the modern, desirable and\u00a0premium attributes through geometric, minimalistic and graphic effects. With its latest innovation, ANEW promotes a clear shift in image to one that is engaging, contemporary and powerful, connecting better with the new consumer.<\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/beauty\/makeup\/avon-true-power-stay-for-long-lasting-mask-proof-makeup\/\" target=\"_blank\" rel=\"noopener noreferrer\">Avon True Power Stay for Long Lasting Mask-Proof Makeup<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avon\u2019s iconic skincare brand, ANEW, which is celebrating its 28th year this year, has revolutionised itself with\u00a0new formulas powered by Avon\u2019s latest cutting-edge technology Protinol&#x2122;, and features new daily-use creams &#8211; Reversalist and Ultimate. Based on their consumer study of 113 participants, with this technology, consumers from ages 30 to 50+ can accelerate their skincare, [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":105856,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[17,677,2699],"tags":[20701,20708,20707,20702,20703,20705,20706,3975,20704],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Avon&#039;s Iconic Skincare Brand ANEW Gets Revamp With New Formula | Pamper.My<\/title>\n<meta name=\"description\" content=\"Avon\u2019s iconic skincare brand, ANEW, has revolutionised itself with\u00a0new formulas powered by Avon\u2019s latest cutting-edge technology Protinol\u2122 and new brand ID.\" \/>\n<meta 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