{"id":104273,"date":"2021-03-02T08:00:55","date_gmt":"2021-03-02T00:00:55","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=104273"},"modified":"2021-03-02T10:13:29","modified_gmt":"2021-03-02T02:13:29","slug":"swarovskis-new-brand-identity-revealed","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/swarovskis-new-brand-identity-revealed\/","title":{"rendered":"Swarovski’s New Brand Identity Revealed"},"content":{"rendered":"

With a rich history in innovation and crystal cutting, Swarovski charges ahead with its next chapter – a bold vision that celebrates crystal in all its forms. Regarded as fundamental in the worlds of design, science, fashion and entertainment and as an innovator, the new Swarovski debuts under the helm of Creative Director, Giovanna Engelbert, with a joyful universe that invites you to \u2018ignite your dreams.\u2019<\/p>\n

\n
\"\"
Giovanna Engelbert<\/figcaption><\/figure>\n

\u201cSwarovski is a company rooted in innovation and reinvention. For 126 years, we have stayed true to our DNA as a brand while rising to meet the needs of an evolving world. We look forward to unveiling this new chapter in our history; one that will mark us as a true crystal lifestyle for the future.\u201d Robert Buchbauer, CEO.<\/p><\/blockquote>\n

\"\"<\/p>\n

A long-standing beacon of the brand\u2019s own self-expression, the Swarovski Swan is reimagined through the filter of the Wonderlab, Engelbert\u2019s imaginary crystal world. In her own words, \u201cThe Wonderlab is where science and magic meet, where extra and elegance collide, it is a feeling of wonder that everyone should experience as we invite them into our new world at Swarovski.\u201d<\/p>\n

As part of this world, the Swarovski Swan turns to face the brand\u2019s new direction head on, poised to take flight. Evolving from its most recent iteration, it takes on a streamlined form \u2013 with an elongated neck and positioning crafted to reinforce the brand\u2019s ever-forward momentum. Symbolically, the Swan represents the beauty of nature and eternal love, a sentiment mirrored by Swarovski\u2019s love of crystal. In adapting while staying true to its iconic emblem, Swarovski reinforces its pride for heritage as well as its vision for the future.<\/p>\n

The finishing touch of Swarovski\u2019s new brand icon comes in the form of a candylike octagon wrapping. Representing rebirth, the octagon is an immediate nod to a faceted crystal, evoking the unrivalled craftsmanship of Swarovski\u2019s master cutters.<\/p>\n

\"\"<\/p>\n

The Swarovski Wonderlab comes alive with the unveiling of 28 Instant Wonder stores in key global markets. Beginning with Milan\u2019s Galleria on 23 February 2021, a further 27 store openings will follow across North America, Europe and APAC – including new locations in Paris and New York.<\/p>\n

\"Swarovski <\/a> <\/div> <\/div>
\"Swarovski <\/a> <\/div> <\/div> <\/div> <\/div>\n

Designed to reflect the brand\u2019s upcoming campaign and new visual identity, guests will be welcomed into a sensorial retail space enhanced by vibrant colors and textures, metallic sculptures, and innovative materials that work together to encourage exploration and self-expression. Swarovski\u2019s Instant Wonder stores realize joyful wonder, a candy-like dreamscape filled with the full spectrum of crystal lifestyle pieces – loose components, jewelry, watches, figurines and accessories – \u00a0and furnished with a captivating backdrop of Swarovski\u2019s octagonal logo silhouette, created from the new packaging.<\/p>\n

Read also:\u00a0Celebrate Infinite Love With Swarovski Valentine\u2019s Day Selections<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

With a rich history in innovation and crystal cutting, Swarovski charges ahead with its next chapter – a bold vision that celebrates crystal in all its forms. Regarded as fundamental in the worlds of design, science, fashion and entertainment and as an innovator, the new Swarovski debuts under the helm of Creative Director, Giovanna Engelbert, […]<\/p>\n","protected":false},"author":10,"featured_media":104275,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[38,2701],"tags":[],"yoast_head":"\nSwarovski's New Brand Identity Revealed | Pamper.My<\/title>\n<meta name=\"description\" content=\"The Swarovski Swan is reimagined through the filter of the Wonderlab, where it turns to face the brand\u2019s new direction head on, poised to take flight.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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Designed by the renowned Global Creative Director, Giovanna Engelbert, this new collection reflects Swarovski's commitment to circular design principles, showcasing cutting-edge fashion that is\u2026","rel":"","context":"In "Fashion"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2025\/08\/2025_Swarovski_Chroma_Twist_Campaign_images-2.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":122593,"url":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/swarovski-unveils-luminous-new-eyewear-collection-inspired-by-its-iconic-jewelleries\/","url_meta":{"origin":104273,"position":5},"title":"Swarovski Unveils Luminous New Eyewear Collection Inspired by Its Iconic Jewelleries","date":"Sep 7, 2023","format":false,"excerpt":"Swarovski collaborates with EssilorLuxottica to introduce a stunning eyewear collection inspired by its iconic jewellery pieces. Designed under Giovanna Engelbert's creative direction, these sunglasses and opticals boast Swarovski's signature craftsmanship and mastery of light, colour, and cut. From bold statement shapes to brilliant crystals, the collection exudes Swarovski's joyful elegance.\u2026","rel":"","context":"In "Fashion"","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/media.pamper.my\/2023\/09\/Swarovski_EssilorLuxottica_Eyewear-ADV-campaign_by-Steven-Meisel.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/104273"}],"collection":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/comments?post=104273"}],"version-history":[{"count":2,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/104273\/revisions"}],"predecessor-version":[{"id":104281,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/posts\/104273\/revisions\/104281"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media\/104275"}],"wp:attachment":[{"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/media?parent=104273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/categories?post=104273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.pamper.my\/news\/wp-json\/wp\/v2\/tags?post=104273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}