{"id":103880,"date":"2021-02-01T08:30:22","date_gmt":"2021-02-01T00:30:22","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=103880"},"modified":"2021-02-01T08:36:50","modified_gmt":"2021-02-01T00:36:50","slug":"hm-2021-chinese-new-year-campaign-celebrates-the-beauty-of-embracing-all-differences","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/hm-2021-chinese-new-year-campaign-celebrates-the-beauty-of-embracing-all-differences\/","title":{"rendered":"H&#038;M 2021 Chinese New Year Campaign Celebrates the Beauty of Embracing All Differences"},"content":{"rendered":"<p>This year, H&amp;M is ushering in the Chinese New year with a group of unique talents including\u00a0Rising fashionista <i>Lamuyangzi,<\/i> award-winning Chinese women\u2019s footballer <i>Wang Shuang<\/i>, Asian supermodel and singer <i>David Yang<\/i>, a member from an upcoming Chinese girl group \u201cSiS\u201d <i>Veegee<\/i> and the world&#8217;s hip-hop champion <i>Xiao Jie<\/i> together with his son, dedicating and bringing a uniquely different 2021 Chinese New Year campaign.<\/p>\n<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"696\" height=\"392\" src=\"https:\/\/www.youtube.com\/embed\/qD7BM4fdE8w?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation\"><\/iframe><\/span><\/p>\n<p>Taking inspirations from various beautiful stories of homecoming during the most important Chinese celebrations of the year, the new H&amp;M 2021 Chinese New Year campaign film embodies a theme of \u201cConnect All Differences\u201d which echoes the authentic<b> <\/b>H&amp;M\u2019s brand DNA, advocating the heart-warming power of diversity and inclusiveness in a new way.<\/p>\n<p>In the film, Veegee and David Yang took a brand new rendering of the classic song \u201cYou Got The Love\u201d as the theme song and this aptly conveys the meaning of \u201cConnect All Differences\u201d with their soulful voices, marking a perfect highlight for the campaign.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-103885\" src=\"http:\/\/media.pamper.my\/2021\/01\/HM_FB_CNY21-KV_3516_LOWRES_RGB_FINAL.jpg\" alt=\"\" width=\"1280\" height=\"866\" srcset=\"https:\/\/media.pamper.my\/2021\/01\/HM_FB_CNY21-KV_3516_LOWRES_RGB_FINAL.jpg 1280w, https:\/\/media.pamper.my\/2021\/01\/HM_FB_CNY21-KV_3516_LOWRES_RGB_FINAL-150x101.jpg 150w, https:\/\/media.pamper.my\/2021\/01\/HM_FB_CNY21-KV_3516_LOWRES_RGB_FINAL-300x203.jpg 300w, https:\/\/media.pamper.my\/2021\/01\/HM_FB_CNY21-KV_3516_LOWRES_RGB_FINAL-768x520.jpg 768w, https:\/\/media.pamper.my\/2021\/01\/HM_FB_CNY21-KV_3516_LOWRES_RGB_FINAL-1024x693.jpg 1024w, https:\/\/media.pamper.my\/2021\/01\/HM_FB_CNY21-KV_3516_LOWRES_RGB_FINAL-696x471.jpg 696w, https:\/\/media.pamper.my\/2021\/01\/HM_FB_CNY21-KV_3516_LOWRES_RGB_FINAL-1068x723.jpg 1068w, https:\/\/media.pamper.my\/2021\/01\/HM_FB_CNY21-KV_3516_LOWRES_RGB_FINAL-621x420.jpg 621w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-103887\" src=\"http:\/\/media.pamper.my\/2021\/01\/HM_FB_CNY21-KV_3810_LOWRES_RGB_FINAL_FINAL.jpg\" alt=\"\" width=\"1280\" height=\"989\" srcset=\"https:\/\/media.pamper.my\/2021\/01\/HM_FB_CNY21-KV_3810_LOWRES_RGB_FINAL_FINAL.jpg 1280w, https:\/\/media.pamper.my\/2021\/01\/HM_FB_CNY21-KV_3810_LOWRES_RGB_FINAL_FINAL-150x116.jpg 150w, https:\/\/media.pamper.my\/2021\/01\/HM_FB_CNY21-KV_3810_LOWRES_RGB_FINAL_FINAL-300x232.jpg 300w, https:\/\/media.pamper.my\/2021\/01\/HM_FB_CNY21-KV_3810_LOWRES_RGB_FINAL_FINAL-768x593.jpg 768w, https:\/\/media.pamper.my\/2021\/01\/HM_FB_CNY21-KV_3810_LOWRES_RGB_FINAL_FINAL-1024x791.jpg 1024w, https:\/\/media.pamper.my\/2021\/01\/HM_FB_CNY21-KV_3810_LOWRES_RGB_FINAL_FINAL-696x538.jpg 696w, https:\/\/media.pamper.my\/2021\/01\/HM_FB_CNY21-KV_3810_LOWRES_RGB_FINAL_FINAL-1068x825.jpg 1068w, https:\/\/media.pamper.my\/2021\/01\/HM_FB_CNY21-KV_3810_LOWRES_RGB_FINAL_FINAL-544x420.jpg 544w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-103884\" src=\"http:\/\/media.pamper.my\/2021\/01\/HM_FB_CNY21-KV_1761_LOWRES_RGB_FINAL.jpg\" alt=\"\" width=\"1280\" height=\"959\" srcset=\"https:\/\/media.pamper.my\/2021\/01\/HM_FB_CNY21-KV_1761_LOWRES_RGB_FINAL.jpg 1280w, https:\/\/media.pamper.my\/2021\/01\/HM_FB_CNY21-KV_1761_LOWRES_RGB_FINAL-150x112.jpg 150w, https:\/\/media.pamper.my\/2021\/01\/HM_FB_CNY21-KV_1761_LOWRES_RGB_FINAL-300x225.jpg 300w, https:\/\/media.pamper.my\/2021\/01\/HM_FB_CNY21-KV_1761_LOWRES_RGB_FINAL-768x575.jpg 768w, https:\/\/media.pamper.my\/2021\/01\/HM_FB_CNY21-KV_1761_LOWRES_RGB_FINAL-1024x767.jpg 1024w, https:\/\/media.pamper.my\/2021\/01\/HM_FB_CNY21-KV_1761_LOWRES_RGB_FINAL-80x60.jpg 80w, https:\/\/media.pamper.my\/2021\/01\/HM_FB_CNY21-KV_1761_LOWRES_RGB_FINAL-265x198.jpg 265w, https:\/\/media.pamper.my\/2021\/01\/HM_FB_CNY21-KV_1761_LOWRES_RGB_FINAL-696x521.jpg 696w, https:\/\/media.pamper.my\/2021\/01\/HM_FB_CNY21-KV_1761_LOWRES_RGB_FINAL-1068x800.jpg 1068w, https:\/\/media.pamper.my\/2021\/01\/HM_FB_CNY21-KV_1761_LOWRES_RGB_FINAL-561x420.jpg 561w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/>Offering a wide range of fashionable and festive appeals and accessories for women, men, teens and kids, the H&amp;M 2021 Chinese New Year collection is now available online at <a href=\"http:\/\/hm.com\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/hm.com&amp;source=gmail&amp;ust=1611824142325000&amp;usg=AFQjCNEAQSzcOS5XS4RSCPFYiM5gsWIhHw\">hm.com<\/a>\u00a0and in-store.\u00a0Prices range from\u00a0RM54.95 for tops, shirts and blouses,\u00a0RM74.95 &#8211;\u00a0RM129.95 for dresses, knits and sweaters and up to RM157.95 for outerwear. Kids items are priced from\u00a0RM39.95 onwards.<\/p>\n<p>From now till 31st Jan 2021, shoppers will receive 2x vouchers per bag of garments donated to our garment collection initiative. Each voucher entitles you to 15% off an individual item. Terms and conditions apply.<\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/kate-spade-new-york-celebrates-lunar-new-year-with-disneys-clarabelle-friends\/\" target=\"_blank\" rel=\"noopener noreferrer\">Kate Spade New York Celebrates Lunar New Year with Disney&#8217;s Clarabelle &amp; Friends<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This year, H&amp;M is ushering in the Chinese New year with a group of unique talents including\u00a0Rising fashionista Lamuyangzi, award-winning Chinese women\u2019s footballer Wang Shuang, Asian supermodel and singer David Yang, a member from an upcoming Chinese girl group \u201cSiS\u201d Veegee and the world&#8217;s hip-hop champion Xiao Jie together with his son, dedicating and bringing [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":103886,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[38,866,2701],"tags":[19974,519,1711,20027],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>H&amp;M 2021 Chinese New Year Campaign Celebrates the Beauty of Embracing All Differences | Pamper.My<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/hm-2021-chinese-new-year-campaign-celebrates-the-beauty-of-embracing-all-differences\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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