{"id":103307,"date":"2021-01-04T08:15:29","date_gmt":"2021-01-04T00:15:29","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=103307"},"modified":"2021-01-05T11:59:32","modified_gmt":"2021-01-05T03:59:32","slug":"fenty-beautys-new-pro-filtr-soft-matte-powder-foundation-is-light-as-air-and-has-a-massive-range-of-50-shades","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/beauty\/makeup\/fenty-beautys-new-pro-filtr-soft-matte-powder-foundation-is-light-as-air-and-has-a-massive-range-of-50-shades\/","title":{"rendered":"Fenty Beauty\u2019s New Pro Filt\u2019r Soft Matte Powder Foundation is light as air, and has a massive range of 50 shades!"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Just before the end of 2020,\u00a0<strong>Fenty Beauty <\/strong>launched a new powder foundation that is available in a<strong> longwear, light-as-air powder formulation<\/strong> that delivers <strong>buildable light to full coverage<\/strong> with a non-cakey soft matte finish in 50 shades for all.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-103309\" src=\"http:\/\/media.pamper.my\/2021\/01\/FB_POSTHOL20_T2PRODUCT_EDITORIAL_SHOT19_1200x1500.jpg\" alt=\"\" width=\"1200\" height=\"1500\" srcset=\"https:\/\/media.pamper.my\/2021\/01\/FB_POSTHOL20_T2PRODUCT_EDITORIAL_SHOT19_1200x1500.jpg 1200w, https:\/\/media.pamper.my\/2021\/01\/FB_POSTHOL20_T2PRODUCT_EDITORIAL_SHOT19_1200x1500-120x150.jpg 120w, https:\/\/media.pamper.my\/2021\/01\/FB_POSTHOL20_T2PRODUCT_EDITORIAL_SHOT19_1200x1500-240x300.jpg 240w, https:\/\/media.pamper.my\/2021\/01\/FB_POSTHOL20_T2PRODUCT_EDITORIAL_SHOT19_1200x1500-768x960.jpg 768w, https:\/\/media.pamper.my\/2021\/01\/FB_POSTHOL20_T2PRODUCT_EDITORIAL_SHOT19_1200x1500-819x1024.jpg 819w, https:\/\/media.pamper.my\/2021\/01\/FB_POSTHOL20_T2PRODUCT_EDITORIAL_SHOT19_1200x1500-696x870.jpg 696w, https:\/\/media.pamper.my\/2021\/01\/FB_POSTHOL20_T2PRODUCT_EDITORIAL_SHOT19_1200x1500-1068x1335.jpg 1068w, https:\/\/media.pamper.my\/2021\/01\/FB_POSTHOL20_T2PRODUCT_EDITORIAL_SHOT19_1200x1500-336x420.jpg 336w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-103314\" src=\"http:\/\/media.pamper.my\/2021\/01\/FB_POSTHOL20_T2PRODUCT_PARTS_MODELS_SHOT01_POWDER_FOUNDATION_V1_1200x1500.jpg\" alt=\"\" width=\"1200\" height=\"1500\" srcset=\"https:\/\/media.pamper.my\/2021\/01\/FB_POSTHOL20_T2PRODUCT_PARTS_MODELS_SHOT01_POWDER_FOUNDATION_V1_1200x1500.jpg 1200w, https:\/\/media.pamper.my\/2021\/01\/FB_POSTHOL20_T2PRODUCT_PARTS_MODELS_SHOT01_POWDER_FOUNDATION_V1_1200x1500-120x150.jpg 120w, https:\/\/media.pamper.my\/2021\/01\/FB_POSTHOL20_T2PRODUCT_PARTS_MODELS_SHOT01_POWDER_FOUNDATION_V1_1200x1500-240x300.jpg 240w, https:\/\/media.pamper.my\/2021\/01\/FB_POSTHOL20_T2PRODUCT_PARTS_MODELS_SHOT01_POWDER_FOUNDATION_V1_1200x1500-768x960.jpg 768w, https:\/\/media.pamper.my\/2021\/01\/FB_POSTHOL20_T2PRODUCT_PARTS_MODELS_SHOT01_POWDER_FOUNDATION_V1_1200x1500-819x1024.jpg 819w, https:\/\/media.pamper.my\/2021\/01\/FB_POSTHOL20_T2PRODUCT_PARTS_MODELS_SHOT01_POWDER_FOUNDATION_V1_1200x1500-696x870.jpg 696w, https:\/\/media.pamper.my\/2021\/01\/FB_POSTHOL20_T2PRODUCT_PARTS_MODELS_SHOT01_POWDER_FOUNDATION_V1_1200x1500-1068x1335.jpg 1068w, https:\/\/media.pamper.my\/2021\/01\/FB_POSTHOL20_T2PRODUCT_PARTS_MODELS_SHOT01_POWDER_FOUNDATION_V1_1200x1500-336x420.jpg 336w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>The new\u00a0<strong>Pro Filt\u2019r Soft Matte Powder Foundation<\/strong>, a product that was developed by Rihanna after 3 years of formula perfection, is the ultimate powder that looks like flawless, natural skin and that works on all skin tones. Pro Filt\u2019r Soft Matte Powder Foundation has a sweat, humidity and crease-resistant formula that easily blends and builds, instantly evening out skin without clogging pores, settling into fine lines, or caking up. The light-as-air texture is undetectable on the skin.<\/p>\n<div class=\"tiled-gallery type-rectangular tiled-gallery-unresized\" data-original-width=\"696\" data-carousel-extra='null' itemscope itemtype=\"http:\/\/schema.org\/ImageGallery\" > <div class=\"gallery-row\" style=\"width: 696px; height: 434px;\" data-original-width=\"696\" data-original-height=\"434\" > <div class=\"gallery-group images-1\" style=\"width: 348px; height: 434px;\" data-original-width=\"348\" data-original-height=\"434\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.pamper.my\/news\/beauty\/makeup\/fenty-beautys-new-pro-filtr-soft-matte-powder-foundation-is-light-as-air-and-has-a-massive-range-of-50-shades\/attachment\/fb_posthol20_t2product_editorial_shot25_v1_1200x1500\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"344\"> <meta itemprop=\"height\" content=\"430\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"103310\" data-orig-file=\"https:\/\/media.pamper.my\/2021\/01\/FB_POSTHOL20_T2PRODUCT_EDITORIAL_SHOT25_V1_1200x1500.jpg\" data-orig-size=\"1200,1500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"FB_POSTHOL20_T2PRODUCT_EDITORIAL_SHOT25_V1_1200x1500\" data-image-description=\"\" data-medium-file=\"https:\/\/media.pamper.my\/2021\/01\/FB_POSTHOL20_T2PRODUCT_EDITORIAL_SHOT25_V1_1200x1500-240x300.jpg\" data-large-file=\"https:\/\/media.pamper.my\/2021\/01\/FB_POSTHOL20_T2PRODUCT_EDITORIAL_SHOT25_V1_1200x1500-819x1024.jpg\" src=\"https:\/\/i0.wp.com\/media.pamper.my\/2021\/01\/FB_POSTHOL20_T2PRODUCT_EDITORIAL_SHOT25_V1_1200x1500.jpg?w=344&#038;h=430&#038;ssl=1\" width=\"344\" height=\"430\" data-original-width=\"344\" data-original-height=\"430\" itemprop=\"http:\/\/schema.org\/image\" title=\"FB_POSTHOL20_T2PRODUCT_EDITORIAL_SHOT25_V1_1200x1500\" alt=\"FB_POSTHOL20_T2PRODUCT_EDITORIAL_SHOT25_V1_1200x1500\" style=\"width: 344px; height: 430px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <div class=\"gallery-group images-1\" style=\"width: 348px; height: 434px;\" data-original-width=\"348\" data-original-height=\"434\" > <div class=\"tiled-gallery-item tiled-gallery-item-large\" itemprop=\"associatedMedia\" itemscope itemtype=\"http:\/\/schema.org\/ImageObject\"> <a href=\"https:\/\/www.pamper.my\/news\/beauty\/makeup\/fenty-beautys-new-pro-filtr-soft-matte-powder-foundation-is-light-as-air-and-has-a-massive-range-of-50-shades\/attachment\/fb_posthol20_t2product_editorial_shot27_1200x1500\/\" border=\"0\" itemprop=\"url\"> <meta itemprop=\"width\" content=\"344\"> <meta itemprop=\"height\" content=\"430\"> <img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"103312\" data-orig-file=\"https:\/\/media.pamper.my\/2021\/01\/FB_POSTHOL20_T2PRODUCT_EDITORIAL_SHOT27_1200x1500.jpg\" data-orig-size=\"1200,1500\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;}\" data-image-title=\"FB_POSTHOL20_T2PRODUCT_EDITORIAL_SHOT27_1200x1500\" data-image-description=\"\" data-medium-file=\"https:\/\/media.pamper.my\/2021\/01\/FB_POSTHOL20_T2PRODUCT_EDITORIAL_SHOT27_1200x1500-240x300.jpg\" data-large-file=\"https:\/\/media.pamper.my\/2021\/01\/FB_POSTHOL20_T2PRODUCT_EDITORIAL_SHOT27_1200x1500-819x1024.jpg\" src=\"https:\/\/i0.wp.com\/media.pamper.my\/2021\/01\/FB_POSTHOL20_T2PRODUCT_EDITORIAL_SHOT27_1200x1500.jpg?w=344&#038;h=430&#038;ssl=1\" width=\"344\" height=\"430\" data-original-width=\"344\" data-original-height=\"430\" itemprop=\"http:\/\/schema.org\/image\" title=\"FB_POSTHOL20_T2PRODUCT_EDITORIAL_SHOT27_1200x1500\" alt=\"FB_POSTHOL20_T2PRODUCT_EDITORIAL_SHOT27_1200x1500\" style=\"width: 344px; height: 430px;\" \/> <\/a> <\/div> <\/div> <!-- close group --> <\/div> <!-- close row --> <\/div>\n<p>Pro Filt\u2019r Soft Matte Powder Foundation is fast, flexible, flawless, and easy to use. From a no-makeup look to a full beat, this multipurpose powder foundation does it all in just a few quick strokes. And thanks to the chic, portable packaging, it\u2019s the perfect filter for on the go. Rihanna always has this in her purse and applies on top of Pro Filt\u2019r liquid foundation for added coverage.<\/p>\n<p>Pro Filt\u2019r Soft Matte Powder Foundation is available\u00a0at <a href=\"https:\/\/www.sephora.my\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.sephora.my\/&amp;source=gmail&amp;ust=1609771460890000&amp;usg=AFQjCNF5-gc8ut0zB9UjUb-DKv_ZkaQyCw\">Sephora.my<\/a> and in store at Sephora Malaysia.<\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/beauty\/makeup\/fenty-beauty-launches-new-gloss-bomb-cream-color-drip-lip-cream\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fenty Beauty Launches New Gloss Bomb Cream Color Drip Lip Cream<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Just before the end of 2020,\u00a0Fenty Beauty launched a new powder foundation that is available in a longwear, light-as-air powder formulation that delivers buildable light to full coverage with a non-cakey soft matte finish in 50 shades for all. The new\u00a0Pro Filt\u2019r Soft Matte Powder Foundation, a product that was developed by Rihanna after 3 [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":103316,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[17,31,2699],"tags":[9339,8352,19855,19854,1699],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fenty Beauty\u2019s New Pro Filt\u2019r Soft Matte Powder Foundation is light as air, and has a massive range of 50 shades! | Pamper.My<\/title>\n<meta name=\"description\" content=\"Fenty Beauty\u2019s New Pro Filt\u2019r Soft Matte Powder Foundation is available in a longwear, light-as-air powder formulation that delivers buildable light to full coverage with a non-cakey soft matte finish in 50 shades for all.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.pamper.my\/news\/beauty\/makeup\/fenty-beautys-new-pro-filtr-soft-matte-powder-foundation-is-light-as-air-and-has-a-massive-range-of-50-shades\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fenty Beauty\u2019s New Pro Filt\u2019r Soft Matte Powder Foundation is light as air, and has a massive range of 50 shades! 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The Body Sauce Body Luminizing Tint, features an\u00a0innovative gel-cream formula that applies evenly and instantly blends to enhance skin tone. 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