{"id":102981,"date":"2020-12-16T08:00:49","date_gmt":"2020-12-16T00:00:49","guid":{"rendered":"https:\/\/www.pamper.my\/news\/?p=102981"},"modified":"2020-12-16T08:36:16","modified_gmt":"2020-12-16T00:36:16","slug":"ray-ban-launches-new-campaign-youre-on","status":"publish","type":"post","link":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/ray-ban-launches-new-campaign-youre-on\/","title":{"rendered":"Ray-Ban Launches New Campaign &#8216;You&#8217;re On&#8217;"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>This holiday, Ray-Ban celebrates with a new campaign &#8216;You&#8217;re On&#8217;\u00a0that\u00a0captures spontaneous moments of genuine behavior, lived as the most authentic version of yourself.<\/p>\n<p>The campaign portrays two gamers playing pinball, giving it their all, unaware of their surroundings. The protagonists in the campaign, showcasing their Ray-Ban styles, are their truest selves, enjoying the moment no matter who is watching. It echoes a message that\u00a0wearing Ray-Ban gives you that confidence to live your best life.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-102985 size-full\" src=\"http:\/\/media.pamper.my\/2020\/12\/RB3857_RB1972_ST__30x40_M_PRODUCT.jpg\" alt=\"\" width=\"1024\" height=\"1365\" srcset=\"https:\/\/media.pamper.my\/2020\/12\/RB3857_RB1972_ST__30x40_M_PRODUCT.jpg 1024w, https:\/\/media.pamper.my\/2020\/12\/RB3857_RB1972_ST__30x40_M_PRODUCT-113x150.jpg 113w, https:\/\/media.pamper.my\/2020\/12\/RB3857_RB1972_ST__30x40_M_PRODUCT-225x300.jpg 225w, https:\/\/media.pamper.my\/2020\/12\/RB3857_RB1972_ST__30x40_M_PRODUCT-768x1024.jpg 768w, https:\/\/media.pamper.my\/2020\/12\/RB3857_RB1972_ST__30x40_M_PRODUCT-696x928.jpg 696w, https:\/\/media.pamper.my\/2020\/12\/RB3857_RB1972_ST__30x40_M_PRODUCT-315x420.jpg 315w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p>Celebrating Ray-Ban\u2019s timeless essence, the campaign features iconic frames that feel more authentic than ever. The I-Shaped Octagons embody the joyful free spirit of the 60s and 70s, with their oversized geometry and expressive personality. Back from the Ray-Ban archives, they are built for being yourself in, and grabbing life with both hands. Straight from the 90s, the Frank features the original colors and vintage gold Ray-Ban logo. The light metallic frames are made for fun and creativity, whatever version of yourself you want to be. And the Wayfarer, born in the 50s, has been loved by dreamers, adventurers and pop-culture legends ever since. The Wayfarer family continues with the State Street. Its elegant, squared shape, crafted from acetate and available in a selection of colors, creates a contemporary style.<\/p>\n<div id='gallery-1' class='gallery galleryid-102981 gallery-columns-2 gallery-size-medium'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/ray-ban-launches-new-campaign-youre-on\/attachment\/0rb1972__919631_000a\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/media.pamper.my\/2020\/12\/0RB1972__919631_000A-300x150.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/media.pamper.my\/2020\/12\/0RB1972__919631_000A-300x150.png 300w, https:\/\/media.pamper.my\/2020\/12\/0RB1972__919631_000A-150x75.png 150w, https:\/\/media.pamper.my\/2020\/12\/0RB1972__919631_000A-768x384.png 768w, https:\/\/media.pamper.my\/2020\/12\/0RB1972__919631_000A.png 1024w, https:\/\/media.pamper.my\/2020\/12\/0RB1972__919631_000A-696x348.png 696w, https:\/\/media.pamper.my\/2020\/12\/0RB1972__919631_000A-840x420.png 840w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/ray-ban-launches-new-campaign-youre-on\/attachment\/0rb2140__901_000a\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/media.pamper.my\/2020\/12\/0RB2140__901_000A-300x150.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/media.pamper.my\/2020\/12\/0RB2140__901_000A-300x150.png 300w, https:\/\/media.pamper.my\/2020\/12\/0RB2140__901_000A-150x75.png 150w, https:\/\/media.pamper.my\/2020\/12\/0RB2140__901_000A-768x384.png 768w, https:\/\/media.pamper.my\/2020\/12\/0RB2140__901_000A.png 1024w, https:\/\/media.pamper.my\/2020\/12\/0RB2140__901_000A-696x348.png 696w, https:\/\/media.pamper.my\/2020\/12\/0RB2140__901_000A-840x420.png 840w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/ray-ban-launches-new-campaign-youre-on\/attachment\/0rb3857__9196r5_000a\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/media.pamper.my\/2020\/12\/0RB3857__9196R5_000A-300x150.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/media.pamper.my\/2020\/12\/0RB3857__9196R5_000A-300x150.png 300w, https:\/\/media.pamper.my\/2020\/12\/0RB3857__9196R5_000A-150x75.png 150w, https:\/\/media.pamper.my\/2020\/12\/0RB3857__9196R5_000A-768x384.png 768w, https:\/\/media.pamper.my\/2020\/12\/0RB3857__9196R5_000A.png 1024w, https:\/\/media.pamper.my\/2020\/12\/0RB3857__9196R5_000A-696x348.png 696w, https:\/\/media.pamper.my\/2020\/12\/0RB3857__9196R5_000A-840x420.png 840w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/ray-ban-launches-new-campaign-youre-on\/attachment\/0rb3857__919631_000a\/'><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"150\" src=\"https:\/\/media.pamper.my\/2020\/12\/0RB3857__919631_000A-300x150.png\" class=\"attachment-medium size-medium\" alt=\"\" srcset=\"https:\/\/media.pamper.my\/2020\/12\/0RB3857__919631_000A-300x150.png 300w, https:\/\/media.pamper.my\/2020\/12\/0RB3857__919631_000A-150x75.png 150w, https:\/\/media.pamper.my\/2020\/12\/0RB3857__919631_000A-768x384.png 768w, https:\/\/media.pamper.my\/2020\/12\/0RB3857__919631_000A.png 1024w, https:\/\/media.pamper.my\/2020\/12\/0RB3857__919631_000A-696x348.png 696w, https:\/\/media.pamper.my\/2020\/12\/0RB3857__919631_000A-840x420.png 840w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p>You can\u2019t predict the light, but with Ray-Ban you are always ready to capture it. Living each day for the moment. You\u2019re On.<\/p>\n<p><strong>Read also:\u00a0<a href=\"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/this-seasons-latest-eyewear-trends-from-luxottica\/\" target=\"_blank\" rel=\"noopener noreferrer\">This Season&#8217;s Latest Eyewear Trends From Luxottica<\/a><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>This holiday, Ray-Ban celebrates with a new campaign &#8216;You&#8217;re On&#8217;\u00a0that\u00a0captures spontaneous moments of genuine behavior, lived as the most authentic version of yourself. The campaign portrays two gamers playing pinball, giving it their all, unaware of their surroundings. The protagonists in the campaign, showcasing their Ray-Ban styles, are their truest selves, enjoying the moment no [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":102983,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":"","jetpack_publicize_message":"","jetpack_is_tweetstorm":false,"jetpack_publicize_feature_enabled":true},"categories":[38,2701],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ray-Ban Launches New Campaign &#039;You&#039;re On&#039; | Pamper.My<\/title>\n<meta name=\"description\" content=\"This holiday, Ray-Ban celebrates with a new campaign &#039;You\u2019re On&#039; that\u00a0captures spontaneous moments of genuine behavior, lived as the most authentic version of yourself.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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creative instincts of renowned American photographer Steven Klein.\u00a0Featuring seven stunning shots, the Ray-Ban campaign is a healthy rebellion against the accepted logic of a society built around stereotypes \u2013 stereotypes that prevent us from truly\u2026","rel":"","context":"In &quot;Fashion&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2017\/04\/Ray-Ban_2017_Communication_Campaign_by_Steven_Klein-2.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":76340,"url":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/ray-bans-new-campaign-steven-klein-encourages-embracement-true-selves\/","url_meta":{"origin":102981,"position":1},"title":"Ray-Ban&#8217;s New Campaign by Steven Klein Encourages Embracement of Our True Selves","date":"Jun 26, 2018","format":false,"excerpt":"Ray-Ban has once more tapped the creative instincts of renowned American photographer Steven Klein, for its\u00a0second in a series of communication campaigns which\u00a0features four shots starring four singular characters, each embodying a Ray-Ban icon: The Marshal, Wayfarer Blaze, Aviator Evolve and Hexagonal. \u201cIt\u2019s about freedom and letting go,\u201d explains Klein.\u2026","rel":"","context":"In &quot;Fashion&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2018\/06\/MARSHAL_40x30cm_CLEAN.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":86113,"url":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/ray-ban-holiday-campaign-2018-proud-belong\/","url_meta":{"origin":102981,"position":2},"title":"Ray-Ban Holiday Campaign 2018 &#8211; Proud to Belong","date":"Nov 26, 2018","format":false,"excerpt":"For over 80 years Ray-Ban has been forging its name as the most iconic eyewear brand. Its glasses tell a story through decades, trends and the people that wear it. It\u2019s about seeing and being seen, and ownership of one\u2019s own individuality \u2013 of dictating who we are instead of\u2026","rel":"","context":"In &quot;Fashion&quot;","img":{"alt_text":"","src":"https:\/\/i0.wp.com\/www.pamper.my\/news\/wp-content\/uploads\/2018\/11\/RAY-BAN-HOLIDAY-2018-COLLECTION3.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":78246,"url":"https:\/\/www.pamper.my\/news\/lifestyle\/fashion\/ray-ban-limited-edition-24k-gold-plated-sunglasses\/","url_meta":{"origin":102981,"position":3},"title":"Ray-Ban Is Releasing 500 Limited Edition Pairs Of This 24K Gold Plated Sunglasses","date":"Jul 26, 2018","format":false,"excerpt":"Oldie but a goodie (or should we say goldie?). 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